Shanzhai Flappy Bird the winner

February 10, Flappy Bird developer Nanhadon (Nguyen Ha Dong) put the product from the official channel, but Flappy Bird's soul did not dissipate. According to the US Regional App Store list, the 4 Shanzhai Flappy Bird's works occupy the top four, Flappy Bird Flyer, ironpants, splashy fish and flappy.　4 products In addition to the difficulty and elements with the original differences, in the product design ideas in full agreement, they not only let Flappy Bird this product in a The state, but also to Nanhadon set aside the time to pack their own. Shanzhai products together appeared to make up for Nanhadon of the media for the evaluation of many, understand the player's developers, lucky developers, cheat successful developers, maybe he has the above 3 features, but can not be ignored is the wine is also afraid of the alley deep, so Nanhadon is also a good marketing developer. According to the version information provided by the App Store, Flappy Bird landed in the App store last May, but among the 4 most popular Shanzhai products, the first online ironpants was released on January 27 this year. Google Trends data also according to Google Trends data, Flappy Bird data from January 27 only began to rise straight. Six months of time, we do not know this game, why after January 27 Flappy Bird red? Here we must mention a network ID called PewDiePie. PewDiePie set up its own video podcast (video-sharing) on YouTube in April 2009, mainly to make comments on popular action games. According to YouTube statistics, as of January 2014, PewDiePie was the number one subscriber on YouTube. PewDiePie has created a video on January 27 for Flappy Bird, which has a cumulative click rate of 5.4 million. Combined with the quality of PewDiePie users, the instant Flappy Bird brings millions of of active users. But why did the game of PewDiePie this game after six months? is not an action class game and through what channel into PewDiePie eyeball? What have Nanhadon done during this period? These are unknown to us. Independent products fried into the concept of the body Shimo but we know what Nanhadon did after the explosion. In the face of the media, creating mystery-I do not know why fire, may be lucky, the face of the cottage, the initiative of the next-to return to a quiet life, a pair of the image of an expert in this mold to complete, Nanhadon also successfully completed to attract global investmentHuman and media tasks. Never get in turmoil forever. Take the product to the bottom of the shelf, is Nanhadon very clever step chess. Developers have pointed out that similar Flappy Bird this product will not have a long life cycle. Nanhadon won't be able to see this, but if a product is transformed into a concept and future products are around this concept, the situation will be very different. Flappy Bird's next frame gives Nanhadon the opportunity to observe the market response, also set aside for Flappy Bird further packaging time. Into the Flappy Bird series can continue to do, retreat can develop other types of products, to his current popularity, any products are not worried about selling. At this time, the Shanzhai products, not only will not affect the Flappy Bird itself, but to help Flappy Bird to promote this development concept into a new trend, but also for Flappy Bird test the market for this game mode of acceptance.　Although, currently 4 of Shanzhai products benefited from Flappy Bird, occupy the top 4 free list, but behind the biggest beneficiaries or Flappy Bird, it is with them, Flappy Bird can The. Cottage products difficult to turn over and eventually be step-in don't think Nanhadon and his Flappy Bird really will stop. Two days after the announcement, Nanhadon announced via Twitter that it would upgrade the existing Flappy Bird and log back into the app Store as Flappy Bird 2. Another source said that the author has included the Flappy Bird upgrade version of the 3 games in the App store submitted the application. Once Flappy Bird 2, those Shanzhai products are difficult to retain, after all, these products are only Flappy Bird after the selection of the shelves. From a social-sharing perspective, players are also more likely to use the original or the original as a platform. In fact, in the period of the next shelf, ebay also appeared a high price to sell Flappy Bird of the iphone, and Nintendo out of copyright disputes, and even more outrageous Nanhadon suicide, this series of news appears more like some film before the hype. Back to the complete review of the entire Flappy Bird incident, more like Nanhadon for Flappy Bird 2 carefully designed marketing plan case.