Shanzhai Netbook cost price clearance: Zhaizhu to big screen market

Our correspondent Huang Jiao Shenzhen reports that Shanzhai netbooks are coming back much faster than expected. From 7-inch, 8.9-inch, to 10.2-inch mainstream, and then to 11.1-inch, 12.1-inch, 13-inch ...　　As sales go down, the size of Shanzhai netbooks is bigger. Recently, from the Shenzhen Cottage Factory news, because 10.2-inch mainstream model sales have not been picked up, many shanzhai owners to the cost of clearing out the market, while another part of the owner began to move to large screen, the eyes on the traditional notebook market.　　The name "Cottage Netbook" seems to be disappearing. Cost price Clearance "is these roasted seeds and nuts business, every day shouting the bargain, the whole market messed up."　　"Conment (alias) squatting in Shenzhen Huaqiang north of the SEG, the international electronic city and the junction of the Electric square, watching constantly from the computer city to move away from the cottage shop, desperately smoke.　　The small boss, who moved from a mobile phone to a cottage netbook, has been suffering for two years, finally pining away-because until today, the market still sees little hope. In Conment's view, April or May was a turning point for Shanzhai netbooks.　　March, Shenzhen's shanzhai manufacturers generally ushered in a sales peak, but the next traditional off-season, sales plummeted, Shenzhen Huaqiang north of some of the seeds and nuts merchants began to suppress, wantonly bargain, thinking that low prices can quickly open the market. Since then, the Shanzhai netbook, which has not really grown up in the market will encounter an unprecedented price war: from 2000 Yuan to 1800, and then 1700, 1600, has been killed to 1500 yuan.　　In the meantime, a large number of Shanzhai manufacturers in the price war have been the Lok. According to Conment's point of view, if the Shanzhai netbook to maintain the price of 1800 yuan, manufacturers and distributors have a certain profit space, and then ensure the quality of upstream shipments, the market will slowly grow up. "Sales do go up, prices can also slowly down." "Conment said," Now good, all killed 1500 yuan, what is this concept? Is the cost price, as this goes on, not only can not profit, will certainly lose money. In recent days, the reporter in Huaqiang North feel, this cottage Netbook distribution center, was a pessimistic atmosphere enveloped.　　May or June is the traditional off-season, Shanzhai netbook sales fell to the bottom, and was given high expectations of the July is the traditional summer, arguably, there will be a peak sales, but so far the overall market is still very depressed. In the SEG, the international electronic City and the CLP Square and many other markets, the reporter found that 2/3 of the Shanzhai netbook stalls have been gradually withdrawn. The most concentrated in the Shanzhai netbook electronics market, seemingly hot, but is a superficial phenomenon. "Because the low rents here still attract a lot of cottage operators." "A cottage owner told reporters," and most of the merchants are signed for six months or the full year of the lease, otherwise, a large number of businesses to leave early. "Reporters visited a number of counters found that, although some of the minimum price of the cottage is 1550 yuan, but the reporter as a dealer bargaining, the final can be 1500 yuan low priceDeal。　　Many businesses are called "clearance of the market." "The previous low price promotion is to pull the market." Now it is different, the 1500-dollar business, 10 of the nine are in the cost of clearance, hoping to sell early after the market.　　A familiar cottage owner said. The accessory factory closes dependent successively.　　Downstream a large number of Shanzhai merchant cost price clearance of the market, and the Shanzhai netbook associated with a large number of accessories factory-Shanzhai battery factory, mold factory, Shell factory and so on, are also closed. Since mid-May, many of the upstream fittings factories have been closed down. "A factory owner specializing in the production of Shanzhai Netbooks said," Everyone is staying up until the summer, hoping that the market can really be as hot as a cottage machine, but now in the middle of July, most of it seems to be a boil. "Like the original cottage machine," Shanzhai netbook "concept of the rapid red, and quickly led to a large number of related upstream accessories factory. According to the reporter is not complete statistics, in Shenzhen and surrounding areas, light is specialized in the production of large and small shanzhai battery factory no less than 50, many of which are from other battery factory shunt out, and some battery factory specializes in a cottage production line of the battery.　　Now, these battery plants, or shut down, or production lines are facing shutdown. "The majority of these factories from the mobile phone, Mp3mp4 parts factory transformation, accustomed to the cottage products of the overnight wealth, in their eyes, Shanzhai netbook must be next to take a gold mine." "As early as last year, a large number of battery plants, shell plants and even mouse-bonding plants that were associated with Shanzhai netbooks appeared in the Swarm," said a boss of the upstream accessories factory. However, Shanzhai netbooks do not replicate the myth of Shanzhai phones.　　More than a year, many Shanzhai factory shipments and the expected far from the expectations, now, in addition to close, there is no choice. "All low-cost computer products, there is a rule, that is not a certain amount of sales support, there is no profit at all, talk about the future development." "Even regular notebook manufacturers, if not up to hundreds of thousands of of sales a year, will eventually lose money," said a notebook brand leader. "Without sales, there will be no profits; Many Shanzhai owners finally understand that the reason why the cottage machine overnight red, because of its huge sales behind the support, and Shanzhai netbook but how can not do this. "End-market sales are always on the go, upstream accessories factory also followed by bad luck."　　"A factory owner, who specializes in shanzhai batteries, says he estimates that more than 50 of the previous battery factories that specialize in the production of Shanzhai are now almost a few." The reporter contacted several familiar Shanzhai netbook's shell processing factory, each other said "all washed out", "has not had any shipment quantity, our fitting factory always cannot the breeze." "Repair is complained that the leakage of the house is even cloudy. In the Shanzhai netbook is a large number of delisting, the quality of the Shanzhai Netbook's complaints and disputes are increasing. In recent days, the reporter even received a lot of mainland channels complaints, said March bought the cottageNetbooks, many of the machines are now encountering the difficulties of repair without doors, can not find upstream manufacturers.　　March, just is the sale of Shanzhai Netbook high Bee period, then sold the machine in 3 months after the start frequent failure, this should also testify to the original quality of the cottage concern. "I March from Shenzhen into 50 Shanzhai netbook, just 3 months time, there are 15 large and small problems, consumers demand returns." "A Hunan dealer complained to reporters," but now I can't find the sellers. Originally, the repair of the regular brand netbook is not low. Previously, Intel had publicly stated that the repair of formal brand netbooks was staggering-up to 30%, but most of it started to go wrong in the first year or so.　　On the back of the cottage, the use of only 3 months began to frequent failure, also seems to be expected. According to the reporter understood, the cottage net book to the dealer promised the warranty time is one year, the general repair machine must send back to the Shenzhen factory repair to change. "Generally low-cost notebook out of the probability of failure more than a year or so, that is, a year later, there will be a peak of repair, but for the cottage, the peak repair period may be shortened to about half a year." "And by then, I'm afraid a lot of shanzhai vendors won't find it," said one dealer. "Just in the near future, a sensational Shenzhen cottage This manufacturing industry event is, a well-known Shanzhai brand, battery frequent failure, channel merchants have asked to return, and finally found the battery factory, but the factory has been closed, the boss has already disappeared.　　Finally, the channel merchants jointly will the cottage of the manufacturer sued the court, claim 7 million. "Some cottage manufacturers in order to quickly reduce production costs, have opted to abandon the male model, open their own mold." Although the new model, no outside is the shape and interface fine-tuning, there will not be too many quality risks, but it caused the battery at random changes, no unified physical size. "In this way, it can easily cause the battery to not go into the electricity, or use a period of time to significantly reduce the duration of the battery, and worse, the use of inferior chip batteries." "To the big screen market some have withdrawn, some still stick to it."　　Reporter recently from a number of cottage factory in Shenzhen to understand that in most of the owners quit at the same time, some of the owners are adjusting the strategy-will look at more than 12 inches above the big screen market, Chi in the traditional notebook market share. According to the reporter understand, in fact, early in the early June, many cottage owners began tentatively launched 12-inch large screen netbook, which is particularly high imitation apple-oriented.　　And according to the market, the sale of fake Apple was once in short supply, which is the only bright spot in the market of Shanzhai netbook. The success of the cottage Apple, to some extent, determined the main force of the cottage to push the big screen confidence and determination.　　Reporters found that many of the owners are transforming to do 11-inch, 12-inch, or even 13, 14-inch large screen netbook. "Later this thing may not call the netbook, is the cottage this." A cottage owner said, "The netbook itself is aWith the popularization of 3G applications, the future smartphone can replace netbooks. Therefore, the Shanzhai netbook transformation, should not be too late.　　"Many other Shanzhai owners think that because of the Intel ban, most formal brands are slow to move to big-size netbooks, and shanzhai firms have a better advantage." "In the field of foreign trade, Shanzhai has a price advantage in Southeast Asia, the Middle East, South America and other developing countries, the cottage has a huge market." "Even in the domestic market, the Shanzhai goal should be aimed at the traditional notebook, which is a long-term mass market," said one of the shanzhai owners. "The cottage spirit is endless. The temporary setback of Shanzhai netbook also teaches us a lesson: in the future of the Shanzhai market, we need more features, better quality and more cost-effective products.　　Another cottage owner said. In fact, the reporter found that many of the formal brand in the summer also launched a "clearance operations", from the channels of the more consistent view is that the netbook market has now inflection point, sales peak has passed, the future will gradually shrink, as the original "mobile PC" like the exit stage.