Shanzhai Online Games 50% web game industry is out?

Although the Chinese online games industry looks still booming, but the worries have surfaced.　　Will the online gaming industry decline in five years? At present, nearly 2/3 of China's internet users are online gamers, along with the growth of the online game market, online games has become one of the most important pillar industries of China's Internet. According to the research data provided by Beijing Wenrui Information Consultation Center, from 2001 to 2004, the scale of China's online games rose from 0 to 3 billion, and the market size of the net game in 2008 was 18.5 billion, which will reach 26 billion this year.　　This development, the 2013 China's online game market is expected to reach 45 billion. However, irregular management and uneven quality of employees are the common phenomenon of Chinese online games enterprises. The large-scale net swims the enterprise through the investment way, intervenes the small and medium-sized team's management, in absorbs the small and medium-sized enterprise product to enter the large-scale platform, also objectively affects the Forces nouvelles's growth. such as the investment in small and medium-sized enterprises, "malicious poach" and other practices, these will allow small and medium-sized online games Enterprises lack of independent spirit of the game, and the development and operation of the work is only around the baton in the rotation of large enterprises. Online games industry lack of independent innovation, a large number of imitation of the success of the game products, so that the subsequent weakness of the online games industry. China's online gaming industry has issued a warning signal. Beijing Wenrui Information Consulting Center deputy Director, chief analyst Wang Tao said, if the problem can not be properly resolved as soon as possible, China's entire online gaming industry will likely decline within five years.　　Wang Tao believes that the rapid growth of the previous decade can be said to be economic pull, the results of user demand, but after 10 years of development, our online games industry is still a deep excavation of the culture. Shanzhai online gaming industry will face a big shuffle in 2010! "Lok Hong Kong CEO Chenbo made a bold prediction." 2009 is a web game year, but can also be said to be a web game of the cottage year, but it is understood that many of the financial situation of Shanzhai enterprises is not optimistic. They may start developing products after they get a small investment, and they may not have the money to support the product when they are half copied.　　According to the survey, 50% of the companies are now in the periphery, they will face out. In the game field, the market share of the webpage game will continue to increase, the proportion of the webpage game will enlarge gradually. Web game from scratch, not only is the business model of innovation, but also the user needs of mining. Because the traditional mmg of the lower age level, with students as the main group, and web games to meet the needs of adults, especially white-collar workers, for them to find a low-cost way to leisure, coupled with the Internet, bandwidth technology development in recent years, high-quality Web games will soon appear,　　And will occupy an increasingly large proportion in the online game market. The market is in full swing, but at the same time, "cottage" domestic online games emerge. Chenbo that the most important reason for this phenomenon is the lack of operating philosophy of the online games market. In other words, the current web game is a high degree of shanzhai, because in considering the development of enterprises did not consider social responsibilityAnd the development of the industry, but more attention to the short-term interests of enterprises. In order to achieve this goal, enterprises through the means of plagiarism to launch products, not only disrupt the market, more importantly, players irresponsible performance.　　Players in a short time exposure to a large number of irregular games, may affect the user's judgment on the market, so that they feel that the web game are shoddy products, misleading the player on the web game awareness. Content, method one can not be less "online game product emphasis on research and development, the key is to communicate," in the conversation with reporters more than half an hour, Guangyu Huaxia Vice President 龚峤 more than once repeated this sentence. With the success of "ask" the online game, 龚峤 and his team completed a 150 million-year income breakthrough of 600 million from net loss, which is expected to reach 1 billion this year.　　Speaking of the middle of the story, 龚峤 can not help but repeat the beginning of that sentence. Product selection and later operation, the most important problem is research and development, the quality of the research is related to the success or failure of a network game. Whether this product research and development is an independent team or a team of agents, communication seems to be important. Coslight in cooperation with a Korean company in the process of a server failure due to the player two days and three nights can not log in the normal condition. At that time, South Korean research and Development company feedback is "No dead people wait to go to work." As a result, the game could not log in from Friday night to Monday, which directly led to the failure of game operation. After learning this lesson, coslight in other products, a standard is to look at the research and development capabilities, there is a standard is to communicate with the research and development team, see whether the development team and their own operations team can have a tacit understanding of the process. In the "Ask" cooperation process, Guangyu and gigabit two to three times a week teleconference, two to three times a month meeting.　　Between Beijing and Xiamen, such a meeting frequency is very high. "A product with a completion of 90% will not bring 90% benefits to the enterprise, but a 100%-degree product will surely bring 100% benefits." "龚峤 said, in addition to good research and development and operational communication, product release schedule and rhythm of the issue is also very important, can not rush to hurry to launch products, ignore product quality, enterprises can develop products in the development of the law to make appropriate adjustments, not only to ensure the quality, but also ensure the schedule.