Shaogui: SNS website Popular convergence strategy

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SNS Program of Open source popularization let webmaster set up SNS site almost no technical threshold, so domestic SNS Web site for a while. Although the establishment of the site is very easy, but after the establishment of the site, can let users become active, is another problem.

This article is to say is the site of the convergence of popular strategy, not including the promotion of the previous site, but to discuss the site in the formation of a certain user base, how to maximize the extent of these people's enthusiasm. Especially for the initial development of the site, in the popular atmosphere is not stable, loyal users are training process, more need to master some of the strategy of popular convergence. This article is still in Ucenter home 1.5 (hereinafter called Uch) and discuz! 7.0.0 (hereinafter called DZ) procedure for example.

First, one of the basic principles of popular convergence is the content of the king. The convergence of any one site is the construction of excellent content, so before talking about other strategies, first think about whether your site to do enough, strong website content.

The following talk about SNS Web site popularity of some specific strategies. stationmaster if feel reasonable, can choose flexibly:

I. Website NEWS

UCH Home Dynamic The main two forms: one is the whole station dynamic, the second is the friend dynamic. program defaults to set the number of friends less than 10 when the default display full station dynamic, more than this value by default display buddy dynamic. There is a truth to the official default. In fact, when the user in the SNS site friend number less than 10, if the default only show friends dynamic, any SNS site looks like a dead stop. At the beginning of the development of the website, I think it should be the default site dynamic for the whole station, and 10 this number can be higher, because this will not let users feel the bleak atmosphere of the site. Of course, you can also default permanent display of the whole station dynamic, just to set this value to millions of on it;

Ii. Privacy settings

The privacy settings mentioned here are mainly for the DZ forum. Because Uch is real-name interactive platform, most users are authenticated by real name. For some types of Web sites, users may have some scruples when they express their views in DZ Forum. For example, local forums, where users are talking about local people or events, may not be able to express their views easily because they are worried about their identity being exposed. This requires webmaster to the forum post permissions to do some settings, can be part of the section open to allow anonymous postings, visitors posted, etc.

Iii. Online Records

Online users will be recorded in Uch's "casual Look" and DZ online membership list. The program default record is half an hour (1800 seconds) online. If it is a new station, the number of users visiting the site in 30 minutes may not be many, which may affect the user's interest in communication. We often see a few popular websites, forums have a long list of online users. In fact, is done after the setting. We only need to according to the website situation, will record on-line time to extend slightly;

Iv. Game Application

Uch in the MYOP application is the most able to converge on the site popular, to the prevailing, to encourage users to participate in a variety of game applications, is one of the most important means of popularity. May default, recommend a batch of the best application to the home page, of course, the game application should be moderate, otherwise it will be too much, distracting users, the impact of the site brand column advantage of play. On this point, you can refer to Shaogui before the "game such as wine, local SNS can not drink" and "SNS Web site application trade-offs";

V. Incentive mechanism

The effective incentive mechanism is to converge the website popularity the radical policy. This is essential for any site to retain users and interact. Uch official version of the launch, the original on the home page to show the "I Want to list" transferred to the "casual look", said the "listed." The author of the site on the popularity of the time in the big discount, a lot of users reflect "without that list, think the site is not fun." This is actually a manifestation of the lack of incentive mechanism. Although "I want to List" is not on the home page, but the webmaster can call to the home page. Of course, the strategy to motivate users is not limited to "I Want to List", as long as we are good at discovering, all kinds of mechanisms can be tried. The author recently in the analysis of various game applications, found that a lot of games have a list of functions, we may wish to according to a variety of Game rankings, will be at the top of the user display in the home page. DZ itself has more incentive mechanisms, such as forum tasks, medals and so on, are we can use.

The above analysis of the five major aspects of the strategy, of course, we are the webmaster are constantly trying to explore the development of the hope that more insights, experience webmaster more exchanges! (Wen/Shaoqui Tiger)

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