Shaojingjiang: How to improve the performance of commercial station through website packaging

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As the saying goes, people rely on clothing, the Buddha installed gold, a person's impression is often starting from the outside. In fact, the site is also the same, now China's web site a dime. For netizens, how to choose is a problem. So how should we adapt to the choice of Internet users to create a more acceptable to the commercial web site it? Commercial Web site is to generate revenue for the purpose of the site, so for the site, how to improve the user's consumption rate is the first problem. To solve this problem, we should start with the offline entity store. The promotion of consumer conversion rate in the following areas:

1.) Store Decoration

2. Environmental conditions

3.) Service Attitude

4. The attendant's affinity

5. The attraction of the product

6.) The legality and regularity of the store

7.) Public trust

8.) Preferential degree

The above 8 points to the site as well, we are concerned about the maturity of commercial sites, in fact, the above 8 points for verification.

1. Shop decoration: In fact, for consumers, this is a consumer psychological support, almost no one will be in the shop without decoration to spend. For the site, they always want their consumption is correct, so people prefer to spend on a well-designed website, even if it is just a set of templates.

2. Environment: In fact, and decoration almost, but here is more prominent is neat and a cultural atmosphere, this needs in-depth study of consumers their culture and preferences, according to the consumption of culture, habits, preferences to design a better website style.

3. Service attitude: In fact, also represents the site's respect for consumers, there is no better service flow, better communication methods, better consumer protection, better support methods, better use of help, better after-sales service and so on.

4. Attendant affinity: This is actually difficult to say clearly, but how to better guide consumer consumption is the problem, so that netizens how unknowingly in consumption? How to let Internet users in no pressure is very natural consumption, and how to guide Internet users can easily find the site's valuable products or services, Natural voluntary occurrence of consumer industry is the embodiment of affinity. For example: next to the top three of the search results, put the "I want to appear here" button, click on the link to the service introduction page and so on.

5. Product attractiveness: Refers to the site's products or services to consumers, this need to understand the needs of netizens and their inner needs. This involves the concept of product packaging, that is, the product through the packaging in the consumption of the price mapped out and the difference between the product quotation, the greater the difference, the greater the attractiveness of the product, the less the opposite.

6. The legality of the store, formal: is a site's legitimacy, formal and quality assurance, that is, to ensure consumer confidence in consumption, so the need for commercial web site in the online more than can reflect the legitimacy of the site, formal, intelligence information to enhance consumer confidence!

7. Public trust: This is relatively difficult to reflect, on the site, need to be able to reflect a number of consumer trends, success stories and sales of the popularity, people will generally have the mentality of the crowd, see a crowded shop, payment line when the subconscious will think that the store's merchandise is very good, and very favorable. So we have this concept on the site. At the same time, the credibility may also be reflected in some authoritative media reports, large-scale activities reported, and so on.

8. Preference: This is a means of promotion, is a kind of auxiliary means, in the operation of some cases, the preferential degree can promote consumption, causing consumer impulse, but if the consumer has not formed product value before, any discount is ineffective, excessive discount will play a negative role! Therefore, we must be moderate to the preferential degree, can not be used indiscriminately.

The website of the commercial station is packaged for the sale of the product, this is the same as the physical shop. So we can use the physical store to improve sales of the way to apply to the Internet, can also play a similar effect.

Author: Shaojingjiang start to www.webyy.com Right edition all, reprint must indicate the source! qq:465#008 (get rid of #) email:webyy#126.com (#转 @) website Operation Technical Exchange QQ Group: 31794522