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The conventional wisdom is that the longer the user stays on the product page of our site, the higher the conversion rate. In fact, this is an inaccurate point of view, when the user in our site a certain item of time to stay longer than a limit, may be users hesitate to buy products, a long time users may leave us. That is, the user's stay in the product page in a certain degree is inversely proportional to the conversion rate. As long as we care about the psychology of consumers to know the reason, consumers in our merchandise page stay longer, indicating that we are hesitant about this commodity, very susceptible to other factors, the conversion rate is naturally low.
As a marketing staff, we need to find ways to reduce the consumer's mentality, so that consumers faster decision to purchase the order. To this point, I think that through some psychological hint effect is the best. Psychology also has a lot of people to make a quick decision on the tactics, the following author to share some of their views.
Shortage hint
The shortage hint is a hint that our consumers will have no place in the village without the store, which would have a very big impact on our consumers ' decisions. To give a simple example: when we are talking to someone on the phone, there are other calls coming in, and most of the time we will choose to pick up the incoming call, even though we know that the incoming call is probably not as important as the call now, and the content is not as exciting But we're still going to pick it up because we can't predict what we might lose if we don't pick it up, and this mentality will directly affect our decisions.
Most people's fear of losing is more stimulating than what they already have, and when you're lobbying someone to do something, it's much more convincing to tell him that not doing it will lose something than to do it. So the lack of hints clearly has a big effect on stimulating consumers to buy faster orders.
Retreat
Retreat is often used in a number of negotiating occasions, before negotiations, both sides will initially put a pair of momentum, and then through concessions to get everyone recognized a level. Obviously retreat in the negotiations is very effective, we apply it to marketing is also very effective. This we can also in the marketing of the price strategy to see, a commodity may be introduced when the price may be higher than the market price, and then when the consumer inquires, using to give consumers the model of price concessions, so that consumers feel that prices have been cheap, consumers will immediately purchase orders. But actually the price of the goods did not make much concession.
The strategy of retreat may bring more influence than we can imagine, of course, its use of the occasion is also more extensive, we can again in the description of goods in the price of the concession, in the process of communication with consumers, when consumers choose goods, can be applied to retreat strategy. When adopting this strategy, it is necessary to pay attention to the extent and reason of our concession, every strategic concession to our consumers a reasonable reason, otherwise may let the consumer feel that your previous behavior is deceiving him.
Environmental impact
To speed up consumer spending decisions is to reduce consumer concerns, if many of the consumer concerns are quickly eliminated, then consumers will naturally quickly make the decision to buy. Of course, the best way is through the site's page environment. A good page environment contains a formal color collocation, layout layouts, whether there is a large number of user evaluation, and so on, these environmental factors will affect the consumer's purchase decision.
By the author mentioned above three kinds of consumer marketing strategy, we generally can let consumers quickly in our products make purchase decision. Of course, consumers can quickly produce a purchase decision also depends on the quality of products and online Word-of-mouth. I hope this article is helpful to everyone. Above is from the Breast Enhancement product Hot List 10 strong http://himusic.5d6d.net/reprint please reserve the source.