Share: A website based on community Forum self-Hype planning scheme

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The following is a website based on the Forum self-operation program and quotes.

Core communication purpose: to let more people understand, pay attention to and use xxxxxx this product.

Date of transmission: April 1, 2008-April 30

Dissemination background: There is little information about this product on the network, and there are fewer people to apply and understand xxxxxx.

Target group: Bo Friends, journalists, forum editors, businessmen, shareholders, online sales, it category of people such as Internet learning, work and entertainment.

Propagate policy:

1. Manufacturing information sources and content of information sources

In the promotion and dissemination of the network, a trusted source of information is needed. Information sources must be able to continuously provide new and valuable information and are easily accepted by others. There is no advertising suspicion. The best source of information is a little more mystical. According to these characteristics and xxxxxx characteristics and target population distribution.

Information sources and information content are mainly set at 8 categories:

1 story type: By talking about their emotional encounters from the side to talk about xxxxxx, so as to guide users to create the desire to understand this software

2 question type: Through purposeful questioning way, attract the user to come in to exchange and discuss.

3) Discussion: Through the discussion of a topic of interest, consciously transfer the topic to xxxxxx this software, and around the topic continue to explore.

4 Entertainment and entertainment gossip: through the current more popular entertainment topics such as posting, and in the back to get more users to the topic, so that in the middle or behind the insertion of links to the user to xxxxxx.

5 question-and-answer type: Through the purpose of manufacturing problems, to attract users to come in and answer, their remaining replies are still around the "discussion point", the discussion point of continuous thread, to attract more people to participate in the discussion. The main purpose of the reply is to make the user xxxxxx interest through this event, so that the user has the desire to understand and use the software.

6 Amplification Event Type: Deliberately exaggerated the event, to attract the attention of users, the user attracted to the recent, and then further explain and guide, so that users understand xxxxxx

7 Help type: Design good Help topic, to send the problem method to seek help, then turn the topic to xxxxxx this product come up, after the discussion and propaganda around this topic.

8 Knowledge: With the most traditional way of promotion, from the characteristics of the product itself, to further explain the product, and let more users more aware of the function and use of the software, to attract some users to come in to download or use xxxxxx this software.

2. Communication plan

1 dissemination of information: First of all, we will be promoted by the product or to promote the event of accurate analysis, through careful planning by professionals, to write a good publicity to the product can attract users to pay attention to the popular articles, and then send Professional staff on the nature of the various forums and human flow for a comprehensive analysis, Finally, these articles are sent to the popular forum after detailed analysis.

A. Classify the types of posts, including "top posts, general posts, serial posts, controversy posts, issues, etc."

B. Analysis of the flow and population of the Forum, to determine the scope of posts and the appropriate content

C. Check the posts and grasp the discussion points for continuous thread, the opportunity to fry the topic.

2 post design: The content and title of the post, which can produce the controversy, is gradually deepened.

Process: Know the Software → understand and discuss the software → recommend the software → A good impression of the software → try the Software

3 Replies Design:

A. Several types of replies: Rookie type, idiot type, grandstanding type, inquisitive type, hothead type. Axis man!

B. The core content of the replies: Divided into two factions, by the above several types of posts alternate reply, resulting in controversy, speculation hot main topic. If you have a branch topic, create a new post discussion. They can also publish their own points of view and find evidence for their own points of view. (Try to find it in the source of information)

4 Forum Release: According to the type of posts different forums published.

A. Will my husband secretly monitor my chat messages? Published in the Emotional class forum.

B. " Hong Kong media exposure by the "Yan Zhao Door," the impact of the streets of thin held the street to run the post is published in the Entertainment Class forum.

C. Regular replies based on daily posts in each forum. When necessary, cooperate with moderators to do special handling of posts.

5 corresponding to the topic can be controversial examples: (controversy):

A. Will my husband secretly monitor my chat messages?

B. Do any of you know of any software that collects competitor information? I'd like to buy one at a high price.

C. The current technology development really fast AH, what software has, we have to discuss what are the High-tech?

D. May I ask "XXXXXX" site is not a bad site?

E. Hong Kong media exposure by the "Yan Zhao Door" Impact on the street run

F. heard that through XXXXXX can monitor the other party's chat record information, is it true?

G. Looking for expert help, Xie!

H. How can the first time to see Q Friends blog information?/what do you mean xxxxxx help?

6 The use of search engines: control the direction of the promotion content, improve the XXXXXX information and the reprint rate and exposure. Information source after the release of keywords, software features, the use of software. Use the words that are most frequently used in game searches, or similar words or phrases. Post title and text should be based on content and keywords to do appropriate SEO work. In Baidu Bar and know and space should be updated at any time software content, improve exposure.

3. Post writing case: For the type mentioned above, enumerate several types:

1 story case: Will my husband secretly monitor my chat messages?

Content: Today, I saw in my husband's computer, "xxxxxx help See" This system, he said this is a monitoring information system, you can monitor the other side of some information, the QQ number or something to enter the other side of some information out of it, I listened to the Leng, What if my husband monitors my conversations with other men? I have been secretly hiding from the husband and another man online love, although I know this sorry my husband, but still can not escape the temptation of the network, really worried about the husband will know these, recently I have been very uneasy, on the computer what system I do not understand , but what computer master what kind of give me some answers ah?

Tip: The rest of the replies are still around the "discussion point", the discussion point of continuous thread, to attract more people to participate in the discussion. The main purpose of the reply is to make the user xxxxxx interested by this event, and want to know the software to use the software.

2 Question case: Do any of you know of any software that collects competitor information? I'd like to buy one at a high price.

Content: Modern Enterprise and peer competition, not to suppress opponents, eliminate opponents, but different from opponents, out of the other way. To be different from the opponent, the first to understand the opponent, the so-called enemy, can be hundred wins, so I hope to be able to find a ready to help me pay attention to competitors information software, I am willing to buy high prices.

3. Discussion content: Now the technology development really fast AH, what software has, we have to discuss what are the High-tech?

Reply:

The first floor replies: Yes, what forum mass, QQ Mass, there is a recent new more cow B software xxxxxx can help to see blogs, news, forums, competitor information, financial information. Whatever you want, it will help you to see what.

Second floor replies: I would like to ask if you can help me to see the stock information ah?

Third floor replies: I do not know oh, if there is such a software to tell me, I think the United States should now have.

Four floor replies: I opened a clothing store Taobao, can help me to see the store software?

Five floor replies: heard that there can peek at someone else's computer and information software, do not know where there is, I really hope there is a + expression

Six floor replies: If you want to see the store or to help look at the stock information software, I recommend that you use XXXXXX bar, is really good, and directly to the http://XXXXXX.com can be slightly, it can easily help you to see blogs, news, forums, competitor information, financial information ... Timely tracking of celebrities, stars, stocks, hot spots and the latest developments, and in the first time by e-mail and other means to inform you.

Other promotional type posts (abbreviated)

4. The results achieved during the promotion and the cost budget:

New Theme Package:

Warm tip: All of the above topics or reply in the promotional period, to ensure that the site is not the promotion of deletion

The forum is classified as follows:

First-Level forum:

Baidu, Mop hodgepodge, Tianya, Chinaren Forum, Tom Forum, Sohu Forum, 21CN Forum, etc.

Secondary Forum:

265 Interactive Forum, Yahoo Community, NetEase community, West Land Forum, Zhongguancun Forum, billion Friends Forum, China Alumni Forum, 80end

Forums and other

Level Three forum:

Dynamic Continental Forum, red Bean Community Forum, mass Network forum, frog Search talk bar, red Net Forum, Fun Forum, Chengdu Beer and Skittles BBS, University City Students Forum, China Underwear Forum, Zi Ling Forum, Qing Qingdao Community, Lark Community, pps Forum, Chengdu online forum, Han Feng Forum, Sichuan online forum, China Student Network Forum.

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