Share a website SEO application case Study

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Search engine optimization is such a technology, that is, follow the search engine science and comprehensive theoretical mechanism, the site structure, Web language and the interactive diplomatic strategy between the site planning and deployment to explore the greatest potential of the site to make it in the search engine has a strong natural ranking competitive advantage, In order to promote the enterprise online sales and strengthen network brand play a role.

Simply put, SEO is a kind of web site in Baidu, Google, Yahoo and other search engines to get a better ranking so as to win more potential customers a way of online marketing, but also SEM (search engine marketing) a way.

It took hours to analyze the structure and content of the Phantom Web site, and to propose solutions to the problem, hoping to be adopted. This scheme includes the Magic color SEO problem analysis, the concrete problem solution, some key words analysis.

1. Web pages are all the same heading 2. The label did not make full use of 3. The Web page link structure is unreasonable, the website lacks the correlation. 4. Web page text editing does not take into account the SEO factor 5. The picture link has no reasonable descriptive text of 6. Site Map 7. Internal and external links

Title optimization. When updating news from the background, set the title for each page. Each page title, keyword and description label should be different do not make a channel all the page titles are all one. And the Phantom of the Web site is just every channel all the page title is a! This is very scary. Because such a page search engine will think that your site is in bulk copying pages. Copying Web pages can be penalized, such as not being able to find your content. Reduce the content of Web pages included.

Two. Page title, keyword and description label

Web Design This keyword many sites are robbed. Competitors mainly include: Web Designer Alliance Blue Ideal and some Baidu auction site. The density of the site's keywords remains between 2% and 4%.

Keywords: web design, new Web designer, designer interview, Design communication, Web page design, website design Portal Description: This site is a Chinese web design, providing web design materials, excellent designer recommendations, web design appreciation, Web Web page design Integrated portal for Web designer communication platform Corpright:copyright 2006-2007 Magic color China All rights reserved

Two. Web site link structure unreasonable, for error page redirection. The entire website should be very clear to form the tree structure, the internal channel connection uses the level 2 domain name the form to carry on the link.

Error page redirect 404: The server cannot find the specified resource, the requested Web page does not exist (for example, the browser requests the page is deleted or moved, but does not exclude the possibility that the link will be valid later); 410: The requested Web page does not exist (note: 410 is permanent and 404 is temporary); 200: The server successfully returns the requested Web page; 301: URL Permanent redirect 302: Temporary Redirect to Web site

1. HTTP 404 error HTTP 404 error means that the link to the Web page does not exist, that is, the original page URL invalidation, this situation often occurs, it is difficult to avoid, such as: Web site URL generation rules change, Web page file name or move location, import link spelling errors, etc. Causes the original URL address to be inaccessible, and when the Web server receives a similar request, it returns a 404 status code telling the browser that the resource being requested does not exist. However, the default 404 error pages of the Web server, both Apache and IIS, are simple, inflexible, and unfriendly to the user, unable to provide the user with the necessary information to get more clues, which will undoubtedly result in the loss of the user.