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It took hours to analyze the structure and content of the Phantom Web site, and to propose solutions to the problem, hoping to be adopted. This scheme includes the Magic color SEO problem analysis, the concrete problem solution, some key words analysis.

1. Web pages are all the same heading 2. The label did not make full use of 3. The Web page link structure is unreasonable, the website lacks the correlation. 4. Web page text editing does not take into account the SEO factor 5. The picture link has no reasonable descriptive text of 6. Site Map 7. Internal and external links

Title optimization. When updating news from the background, set the title for each page. Each page title, keyword and description label should be different do not make a channel all the page titles are all one. And the Phantom of the Web site is just every channel all the page title is a! This is very scary. Because such a page search engine will think that your site is in bulk copying pages. Copying Web pages can be penalized, such as not being able to find your content. Reduce the content of Web pages included.

Two. Page title, keyword and description label

Web Design This keyword many sites are robbed. Competitors mainly include: Web Designer Alliance Blue Ideal and some Baidu auction site. The density of the site's keywords remains between 2% and 4%.

Keywords: web design, new Web designer, designer interview, Design communication, Web page design, website design Portal Description: This site is a Chinese web design, providing web design materials, excellent designer recommendations, web design appreciation, Web Web page design Integrated portal for Web designer communication platform Corpright:copyright 2006-2007 Magic color China All rights reserved

Two. Web site link structure unreasonable, for error page redirection. The entire website should be very clear to form the tree structure, the internal channel connection uses the level 2 domain name the form to carry on the link.

Error page redirect 404: The server cannot find the specified resource, the requested Web page does not exist (for example, the browser requests the page is deleted or moved, but does not exclude the possibility that the link will be valid later); 410: The requested Web page does not exist (note: 410 is permanent and 404 is temporary); 200: The server successfully returns the requested Web page; 301: URL Permanent redirect 302: Temporary Redirect to Web site

1. HTTP 404 error HTTP 404 error means that the link to the Web page does not exist, that is, the original page URL invalidation, this situation often occurs, it is difficult to avoid, such as: Web site URL generation rules change, Web page file name or move location, import link spelling errors, etc. Causes the original URL address to be inaccessible, and when the Web server receives a similar request, it returns a 404 status code telling the browser that the resource being requested does not exist. However, the default 404 error pages of the Web server, both Apache and IIS, are simple, inflexible, and unfriendly to the user, unable to provide the user with the necessary information to get more clues, which will undoubtedly result in the loss of the user.

Implementing 404 redirects under the IIS server should first make it clear that 404 errors should work at the server level rather than at the page level. For customizing 404 pages with dynamic pages such as PHP script type, you must ensure that the server has successfully sent a "404" Status Code before PHP execution, otherwise, once the ISAPI level is executed, the returned status code can only be "200" or another redirect status code such as "302".

Second, when customizing the 404 error pages of a Web site, you should use a relative path instead of an absolute path to the error page URL link that you set up, and the custom 404 page should be placed under the site root directory. Although invalid links may be multiple forms of URLs, when a 404 access error occurs, the Web server automatically moves it to the custom 404 error page, which is not related to the shape of the URL

Apache Set 404 Error page

The way to set the 404 error page for Apache server is simple, just add the following in the. htaccess file: ErrorDocument 404/notfound.php

Note: 1. Remember not to turn the 404 error to the homepage of the website, otherwise it may cause the homepage to disappear in the search engine 2. Remember not to use absolute url!

2). 301 Jump directed Apache environment 301 redirect Recommended use 301 jump, when users visit Rgbcn.net, automatically guide users into the new domain name www. Rgbcn.net, can pass the program or the domain name jumps realizes 301 jumps, like this may pass the old domain name PR to the new domain name. Options +followsymlinks

Rewriteengine on

Rewritecond%{http_host} ^ rgbcn.net [NC]

Rewriterule ^ (. *) $ http://www. rgbcn.net/$1 [R=301,NC]

301 Jump Orientation In Win environment IIS server implements 301 REDIRECT * Open Internet Information Services Manager, right-click on the page or directory you want to redirect, see figure below

* Select Redirect to URL

* Enter the address of the target page in the dialog box

* Remember, check "permanent Redirection of resources"

* Of course, finally click "Apply"

Three. Internal link optimization system in the automatic generation of Web pages, the title of the page should be the product name, sometimes can also be "product name-channel name-site name" in the order of all Add. But should not be "site name-channel name-product name." such as the 26 magic color of the Gold designer page "ttmouse-recommended characters-gold designer-Magic color China" every channel in the Magic Color page title is a title. The source code shows that all of this page search engines will think that your site is in bulk copying pages. Copying Web pages can be penalized, such as not being able to find your content. Reduce the content of Web pages included. So the problem needs to be improved.

Keywords and description tags should be combined with product names and other features of the product, such as brands, authors, models, etc.

A good CMS system should be in the background to allow customers to enter a custom page title tag titled tags, keyword tags keywords tag and description tag description tag. For large sites, users customize each page title, keyword and description tag, more difficult, too much work. But at least on the home page and the first page should allow users to customize, to a deeper product page can give the user two choices, can be customized, but also from the product name and description of the automatic extraction.

Solution: 1, replace the CMS System 2, Manual for each page to add page title, keyword and description tag 3, please programmers to improve the site program

Four. CSS styles and use of JS files

CSS and JS should be placed as external files. Whether the site is generated by the CMS system, or ordinary sites are often made a mistake is, the CSS and JS on the front page, the real content pushed to the very back.

Five. Sitemap

The system also automatically generates site maps. The navigation system should be clearly connected to the home page and the catalogue. Made an XML version and HTML site map

The magic color now returns to the first page of the file name instead of the domain name. Modify the site inside the page back to the homepage of the link to use the domain name instead of the filename, will be the key to the keyword rankings play a big role in promoting.

Generated HTML code generated HTML code should be clean, minimizing redundant coding, should be fully tested in different browsers compatibility, page numbers should be consistent with the standard. You should use different heading in the appropriate places, such as the title of the article, the directory or the name of the channel, using bold, italic text to emphasize some places.

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