Share benefits to users and sites to win

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The modern society emphasizes the cooperation and wins, the development characteristic of the Internet, lets a lot of information can fuse together, the resource is shared. The era of singles alone can pass, if you have a team, you will be more likely to succeed, if the site and users to win, not only the site users more sticky, but also to get more revenue. When the site and the user at the same time profit, the user will not leave the site, the site will achieve sustainable development, there will be more and more new users to join.

In many websites can see "Share" shadow, the information to share to micro-blog, space, SNS and other platforms, so that users in the most convenient operation to share information. However, although there is a "share" button, the active sharing of users is still not much. If sharing can bring benefits to users, the probability of active sharing will be greatly increased? Part of the site's revenue to the user, so that users share information on the site at the same time gain, sharing the enthusiasm of the natural higher. I have in a flower site-excellent flower net orders to purchase flowers, System prompts, if you recommend the site to friends, you can enjoy discounts and points concessions, I naturally also willing to recommend to friends, because you can get the discount discounts.

If the site can allow users to exchange or purchase at the same time to gain additional benefits, such a site is naturally easier to retain users. To excellent flower network www.1608.cn as an example, through the "excellent flower sharing", told the order users to friends recommend the site, you can get a certain amount of points, and then through the integration to achieve income. In the gifted sharing, the user can get the recommendation to divide, namely: Recommend 3 friends, can obtain 300 level integral, become the senior user, and enjoy the shopping discount, if the recommendation produces the successful order, also can obtain the order 10% of the recommended cash and 5% of the recommended points. To allow users to consume the site at the same time also get a certain rebate, by recommending to friends to get cash and points, so that users actively to the friends around to carry out word-of-mouth publicity.

From the news, Chongqing is about to start a trial of consumer pension card policy, that is, the public in the consumption can also obtain a certain rebate points. Just imagine, the same product price, a supermarket to buy a certain rebate, B supermarkets do not have any preferential return point, consumers will naturally choose a supermarket. Will such an attempt be carried out across the country? Similarly, if your site tells users to share information with their friends, not only can you enjoy shopping discounts, but also get points, naturally easier to retain users. If a site to make their own pots full of pot, and users have no income, the balance between the site and users is difficult to achieve, the user sticky nature is difficult to form, and can not accumulate long-term users, the site has to repeat the development of new users.

The user is the website root, only then retains the user, the website development will continue to advance, but how to increase the user stickiness, will see the website to provide the user what value. such as A5 forum Webmaster Platform, continuous second kill activities, send money activities, is the way to feedback users, so that users feel that stay in the site has gained, nature can form a virtuous circle. And like a flower network such as Flower Courier E-commerce site, how to make users willing to stay, you need to give users a certain amount of feedback, through the recommended rebate, stimulate users to actively spread, the site can achieve sustainable.

And your site and users share what, and you through which way and users to win? Appropriate concessions to benefit, so that users have gained, will be more support and return users, but also to achieve the initiative to spread, in order to achieve a total win. (Wen/Meng Jiang)