Share and resolve three key factors that lead to the ups and downs of the site rankings

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believe that every webmaster would like their website to be solidly stable in the home page of Baidu, but because of Baidu's algorithm and the site's own reasons, was already worked hard to go up the rankings and instantly fell to 100, such things continue to repeat, so that these stationmaster very distressed.

According to common sense, as long as the site to do a good job optimization, after a period of time can achieve a stable position, but why is a ranking of the fate of the ups and downs? I have also analyzed many websites with similar problems, and have found three common factors that lead to the instability of these websites. The following author to a simple analysis of it.

"First": The site has been a large-scale revision or change

Baidu's Optimization guide clearly pointed out that the request of our website to submit Baidu online should not be a drastic change, otherwise it will be easy to let Baidu spiders can not get the right crawling and crawling, which triggers a punitive mechanism, resulting in the rankings fluctuated. But some sites because in the early period did not pay attention to the good title and keyword writing, resulting in late optimization work becomes bad, we have to go to a website revision, but once changed, it is likely to lead to the above mentioned site rankings undulating situation. Under such circumstances, what should we do?

&& Solutions:

(1) The webmaster must have a consciousness, is in the website before the revision should give the Baidu a "notice": namely uses Robot.txt file to prohibit all search engines to include, as long as the set prohibition collects, the general Baidu Spider will follow the agreement to stop to the website crawling.

(2) Baidu Webmaster Platform recently launched a "web site revision" of small tools, we can use this tool to carry out the security of the revision, before the revision, in this tool to fill out the details of the revision, but also to allow Baidu to recognize our revised behavior, so as to reduce the instability of the site rankings of the probability of occurrence:

"Second": the content of the site too much false original

Baidu Spider and human foraging habits, are all the same, for the network repeated the number of excessive content, Baidu Spider will automatically give up crawling and crawl behavior, therefore, we always want to emphasize original. However, due to lack of certain writing skills and knowledge of the site's industry, let stationmaster can not create an excellent original every day, so only rely on false original to perfunctory spiders, over time, too many false original Baidu Spider think the site quality is too low, so that the site rankings began to fluctuate.

&& Solutions: Original do not come out, too many false original and do not like spiders, the webmaster where to go? The author's personal advice is that you can use some alternative techniques to create "original". For example, the most common practice is to some of the site to prohibit Baidu collection of articles, such as Taobao station, Sina Weibo, and so on, I recommend a more useful, is the Super Star Digital Library This site, the content is numerous, but also prohibit Baidu included:

From this site to search for a few articles on the theme of the site, and then piling up, so that the effect is far better than pure pseudo original, but also let Baidu spider on your website.

"Third": Web site Security Risks

Many webmasters do not attach much importance to site safety this piece of work, so they always think their site is not any security issues, even if there will not affect the site rankings. But the opposite is true, Baidu in order to enhance the user experience, some of the sites have security risks are not the same size of the penalty mechanism, if you find your site ranking often volatile, then this may also be a penalty for Baidu site, this time you have to be aware of your site is a security risk.

&& Solutions: As a webmaster, understand the basic knowledge of the code is also necessary skills, now very popular use JavaScript to write a Trojan horse program, webmaster if you do not understand JS, then simply can not know that the site has been hanging horse; second, if you really don't understand the code , it doesn't matter, then you should learn to use a variety of security testing tools, such as webmaster tools, Baidu Webmaster Platform detection tools, etc., should be used frequently, often detect, to eliminate all the site security risks.

Site ranking ups and downs, is not Baidu specifically and your site sorry, as a webmaster should be cool to treat this situation, carefully from the site to dig out the reasons, and actively seek solutions, ultimately, it is inevitable to solve this problem. This article is designed for Beijing Hospital online registered http://www.bjghwz.com feeds, hope to reprint a friend plus a link, thank you for your support!