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When taking over the new website optimization task, how do we make SEO website optimization plan? On this issue, perhaps different website construction companies have different practices, different people will have different views. For other companies and SEO personnel practices We do not comment, I would like to talk about the issue of their own views. After receiving the user's website optimization task, usually needs to develop a detailed SEO plan for the user website, then according to the plan gradually implements and implements each step work, finally completes the SEO task, achieves the user's request. Here, I say how to make SEO website optimization plan.

First of all, to the user's website to have a clear understanding. The understanding of the user's website must be thorough and comprehensive, including site theme, site size, site column settings, site collection number, site weight and PR value, site keyword settings, site optimization rankings and so on, these must have a clear understanding of the development of SEO site Optimization plan is very important. In addition to check whether the site is in a state of being punished, if the site is punished and down the status of the right, then this factor must also be included in the SEO site optimization plan.

Second, the establishment of Web site revision plan. If the user site layout structure, directory hierarchy is not very reasonable, then need to make a website revision plan. Considering that the large-scale revision may be disadvantageous to the website optimization, in order to reduce the site's sensitivity to search engines, make a daily, weekly, monthly Web page revision plan, the first revision of which pages, the second revision of which pages, the final revision of which pages are to do a detailed planning, the order should be based on the priority and importance of the page to distinguish. The revision of the Web page should be gradual, in the case of ensuring the Web page file name and directory path unchanged, reasonable, compliance of the revision. In the formulation of the plan should include a full range of site optimization elements, such as the title of the page, Web keywords, web content, such as small changes, including the Web page on the keyword distribution, Web page chain settings, picture Alt attribute, etc. may have to be modified and so on.

In addition, the development of original content update plan. Add original content for the website is the necessary means for SEO website optimization. In fact, our website has been included in the revision of the page, the range is not too large, can only be a small range of local changes in order to avoid excessive changes in the scope of the site to affect the weight. The increase in the weight of the site comes mainly from new pages. Make a daily, weekly, monthly original article writing plan, in the original article within the reasonable allocation of keywords, such a Web page is a search engine like to crawl, so the speed should be included faster, can be in a relatively short period of time to enhance the weight of the site. The frequency of new pages can be kept 1-2, not too much, these should be formulated in the plan.

Then, the establishment of the site outside the chain construction plan. Site outside the chain is an important source of weight promotion. For the website construction outside the chain plan should be SEO site optimization is an important link. Make plans for daily, weekly, monthly for the site to build how many effective outside the chain, including high-quality outside the chain and the general outside the chain, weekly for the site to exchange links for the project should also be included in the entire chain of construction plans.

Finally, the establishment of site optimization ranking stage and the overall goal plan. SEO users to optimize the purpose of the site, in fact, mainly to enhance the ranking of the site. Then we should be in accordance with the requirements of users to establish a site optimization ranking of the phased plan, in order to eventually achieve the overall site optimization goals. Considering the various uncertainties of site optimization, this phased plan is also a general plan, it is impossible to accurately reflect at the time of the site optimization rankings, the purpose of this phased plan is to promote optimization in the site to optimize the strength to do, do not disappoint the user's hope.

In a nutshell, in making a plan, in addition to the above mentioned matters need flexibility, but also should take into account the actual situation of the site, such as the site is down the right state, the weight of the site itself has been relatively high, the site is a new site and many other situations, according to the actual situation of the corresponding SEO site optimization plan, Targeted to the user site for reasonable optimization operation. The author reminds you: to any user's website must be taken seriously, has targeted the development SEO website Optimization plan, in order to realize the optimization goal in the shortest time.

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