Share four ways to inspire creative marketing

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Marketing creativity is not the privilege of marketing experts, I think anyone can do, and even anything may become a typical creative marketing. For new business, new products or services to put forward your marketing ideas, don't focus on what's special about them, how much profit they can bring to you in a short time, as long as you know what your business is, what customers need, what kind of solutions they need, and you'll find that creativity can come from anywhere.

A casual move, an irrelevant word, come to a strange environment or ask some questions, answer some questions, the idea of creativity will flash in your mind, standing in your customers or your business perspective, these flash ideas add gorgeous appearance needs, Let your marketing ideas flow quickly. I often use the following 4 ways to inspire creative mind.

1. Opposing Marketing

Normal marketing ideas will be from the product or service itself advantages and a little departure, but such fixed thinking mode will often let our marketing ideas are limited, we can consider the product or service is now the opposite aspect of what? such as competitors, homogeneous substitutes, and the common problems of peer products, Opposite the idea of marketing is like this, how to use these ideas to see how your idea is flying.

As with the keyword research, generally we will avoid the use of special characters, or misspelled words, because we think the key words and their products in full compliance, but on the contrary many times, the user will be in search of time because of negligence or understanding of errors, but your hundred-percent matching products are not search, So many times we will consider some homonym in the General keyword study.

2. Events and Roles

There are events that can serve your subject or business. Holidays, weddings, discounts or a mega-entertainment news, what are the ways you can position yourself in any particular time target. How do you use current events to spread marketing your product?

In this business marketing, what do you think of your role? A salesperson or a customer, or a participant? Multiple positioning of your own role, transforming multiple ideas and ideas.

3. Encourage intermediaries

You might create a one-to-many approach by creating a middleman. Find the first user of a trial of a product or service in the way you are in a marketing environment, although the service group may not be a lot of people, but they have a large number of users in the community, through the form of word of mouth to promote your products better.

The middleman seeks the way: old customers recycling, social media interaction, close friends and relatives imperceptibly, through your limited marketing methods, your products to the target users of the organization, to serve a good customer, you may have affected him around the circle of 250 friends, le?

4, larger picture

In fact, the idea is to play a jigsaw puzzle when thought of. If we put a complete picture of the product placed in front of the user, may give him the impression that only 50%, less than 5 minutes, users will completely forget. But if your product requires the user to do the puzzle, then the final puzzle will be successful, leaving the impression of hundred percent.

Of course, the design process, to pay attention to the theme of the degree of attraction, the user experience, not too complex, to allow users to participate in a valuable, pay a little "tip."

Creativity is all the while, maybe it just flashes in your head, and it's possible to give you some kind of hint at your side, how to collect these tiny odds to create a bigger marketing idea?

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