Share, how far away from us?

The development of business is immature, which leads to the lack of trust, and the shared economy depends on it.

From cars to homes, from food to entertainment, more and more goods in our lives become sharable. At the same time, various with the "shared economy" as the center of entrepreneurship is also gradually rising, Airbnb, Uber, EatWith and so on to share economic entrepreneurship is impacting the original business system, restructuring the original business logic.

One of the most representative examples is Uber, a start-up that has been established for several years and has completed more than $2 billion trillion in financing, valued at $40 billion trillion, far more than many listed companies. In fact, when Uber more and more permeated our travel life, more and more consumers began to consider using Uber to replace the private car, which brought the whole production industry chain restructuring. This is the power of sharing.

In primitive society, because of the extreme low productivity, all of us must be shared. After experiencing the accumulation of agricultural civilization and the wealth explosion of industrial civilization, society has entered the stage of exclusive economy. Theoretically, the era of exclusive economy is a time of the hurricane of resource utilization. But on the basis of the private property right system has brought a lot of negative effects, many low-frequency use of goods, private is essentially an "economic" behavior.

So, in the internet era of smoother information communication, we saw the $13.2 billion trillion Airbnb and the $40 billion Uber, and the new force behind its booming share of economic entrepreneurship.

In the final analysis, 龚焱, a professor of entrepreneurship at CEIBS, the shared economy is a rational return to the redistribution and sharing of the remaining capacity behind the service. He summed up the four big bites of the shared economy: 1. In addition to clothing parts, 2. Derivative services, including manicure, 3. Medical; 4. Education.

In summing up the successful case of sharing the economy, 龚焱 that for a shared economy to be fully operational, it must have three basic characteristics: the first experience of refactoring, including product design and ease of use in the experience of subversion, the second is the reconstruction of value, mainly refers to the fragmentation of time and the value of idle material assets released, This is the most significant feature of the shared economy; The third is the reconstruction of the traditional business system, which can greatly reduce the cost of the connection and provide new connection methods.

In fact, as 龚焱 said, the essence of shared economy is the reuse of idle resources. According to the classification of resources, it can be divided into the reuse of human resources and the reuse of material resources. And on-site sharing, "e-bag washing" and "big Search Car" is the use of these two resources.

The large search vehicle is a second-hand car trading service provider, mainly engaged in the idle vehicle resources reuse. and e-bag washing is a door-to-door access to the laundry of the private service platform, due to their involvement in distribution, they recruited a large number of community free people, trying to be able to complete orders as far as possible to digest.

Interestingly, although "e-bag washing" and "big Search car" in idle two words have done a lot of articles, but look at home, sharing the economy is not as popular as Europe and America. When talking about this issue, IDG Capital Partner Li Feng's view is that domestic business has not yet developed mature.

The logic of Li Feng is that because the domestic business is not yet mature, this leads directly to the lack of trust. Because most of the cases, the sharing itself is based on trust, so the direct consequence is that many of the domestic entrepreneurs to share as the core of the difficulties.

However, this is not to say that the sharing of economic entrepreneurship in the domestic business is meaningless. In fact, the shared economy is also divided into pure sharing and partial sharing of the model, the former has Airbnb examples, the latter has Uber such representatives, the direct difference between the two is whether there is a brand endorsement.

In Li Feng's view, the brand endorsement behind is actually a "package", through the brand will not mature business environment. This kind of package is like the earlier Beijing-east, through the construction of logistics, to bring a better experience of online shopping. He believes that in China's existing environment, to "encapsulate" to complement the consumer experience, is a more feasible model.

Of course, this also means that the company's business will be heavier.