Share how to build a blog that can be marketed

Blog is one of the most popular search engines in recent years, and blogs have been rated by many media and institutions as the hottest Internet phenomenon in the 2004. In fact, blogging has only been in the form of a writing diary for 10 of years, and its madness arose when the 2001 World Trade Center was hit by a terrorist attack, when blogs became an important source of information and disaster-firsthand experience. Since then, the blog officially into the mainstream social vision.

The Chinese Business News agency, which advocates PR-style blog marketing, believes personal blog is a kind of personal will expression, also has some enterprise blog, collective blog, but also are among them some person's thought expression, also belongs to individual will; and the blog is open, generally can see others write blog, so, blog has autonomy, Openness, ideological, is a kind of personal experience, thought information transmission way. And as a profit model, the blog currently has three kinds of income model: advertising, wireless value-added services and personalized for the blog to provide the proliferation of services, such as virtual goods, virtual clothing and so on. In other ways, blogs can create industry-style blogs.

For example, you can set up a medical blog, a teacher's blog, and a couple blogs like the one that already appears. These blogs specialize in targeting groups of their own, segment the market, niche, and, in addition, blog to create a portal blog. China Commercial News agency launched the "Openews" hope to take this road, it gathered a lot of well-known experts and celebrities, can attract a part of the faithful browsing users, but also began to get the attention of advertisers, and its most important aspect is that the blog can provide corporate blog marketing professional Services.

Blog, since the beginning of the 05 has really become a trend, and with the popularity of computers, only five years now, it has developed into a part of people's lives, according to the statistics more than 90% of the network groups have their own blog. This brings huge potential value, and has attracted more and more company's attention, so the blog is also beginning to move towards the commercial road.

Why do you choose to blog for business activities? Because the characteristics of the blog determines its extraordinary, blog marketing to do a network of marketing means, because of its cost less, group wide, the goal will continue to be sought after. Blog marketing also by as a marketing one of the ways, so that do not know how to do marketing industry, a few people do not want to use. But a lot of them want to use blog to engage in marketing, blog traffic is always on, so how to do marketing?

If it's for communication between friends, the blog has an average of more than 10 traffic per day, but it's not enough to be used for business activities. What kind of blog do you need for marketing? Let's share how to build a marketing blog:

1. Positioning: Blogs also need a core idea.

With the blog to do marketing, first of all to clear their own marketing direction, can not blindly upload a large number of related business content. We have to according to their own business philosophy, commodity types to select a good customer base, and then by grasping the psychology of customers, and thus accurately upload their interest in things, do not want all people to your things are interested in, that will outweigh the gains. After we find a prospective customer group, we have to give the blog a central idea (that is, the core), so that the direction of blog marketing do not deviate from this core, because the idea of the blog to let people continue to pay attention to continue to participate.

2. Brand: Blogs also need a brand that people don't forget.

Blog too much, want to rush out of the mass group out, so you have to create a brand blog. Have a brand, can let a person produce the impulse that remembers. Want to have the brand effect, so need a blog to represent a certain area. So we have to upload a few more things that will solve the problem.

3 Promotion: Blogs also need to be full of popularity, that is, promotion.

Want to let more people know, can't do without blog promotion, blog can be quite small website or shop, in order to play the role of marketing can not be separated from the promotion. Blog can be like a website to some well-known sites to free promotion, such as to 66 network www.66good.com. But many companies have built a blog only to update the article and some product pictures, did not want to promote the blog or do not know how to promote the blog, here to write some of their own experience to share with you.

Sohu Blog For example, you can put their own blog to join the circle of Sohu (many large sites have different circles), so as to get more attention, make full use of the resources available on the blog, such as Sohu's ' broadcast ' guest, forum, group chat and so on. There is a more direct point is to use the high weight of Sina blog can be added in the article some key words outside the chain, if you are afraid of being removed by the admin, we can do some processing of text links such as white (background), which is helpful to improve the external links of the website, one word: To do everything possible to improve the popularity of the blog.