Share how to do good e-book marketing and promotion

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Network promotion means is rich and colorful, we not only want to pursue the depth of promotion, but also to pursue the breadth of promotion, multi-pronged can be better in the network to survive. Now there are a lot of network promotion methods, like SEO, forum Marketing and the recent very hot microblogging marketing, and so on, each method has different characteristics, there are many similarities, but insiders, want to learn a means of promotion must be in-depth research, I study the promotion of electronic books for some time, Now share My Learning experience!

I. Advantages of E-book Marketing

1. Electronic books are not limited by time and space

E-books are better than traditional books, because the traditional book is difficult to read, and E-book reading is not limited by time and space, as long as the download to the mobile phone or computer, you can do whatever you want to see how to see, want to introduce to friends to see can share to friends, this is the unique transmission of e-books.

2. Easy and Intuitive ebook

The convenient advantages of e-books in the electronic information era today more vividly, so that you really do access to information unimpeded accessibility. In order to better play the advantages of e-books, in the production of e-books can be a few thoughts, such as language to be concise, the main idea to highlight the core content to express the key, so intuitive, concise ebook is the most want to have the customer.

3, ads cleverly attached to an ebook

The convenience of E-books is also reflected in its numerous file formats, such as PDF, TXT, doc and other file formats are common, we can use in different platforms based on the ebook to set different file formats, and all kinds of ads can be cleverly hidden in the electronic book. For example, in DOC format, headers and footers are common habitats for advertising, and the source of the article can be added at the end. The ads that are implanted into e-books are relatively stable, and some small pictures, text, or links can be easily altered if they are implanted into a fixed pattern.

4, customer-specific strong

Because the reading and use of electronic books is relatively fixed, so that the promotion of the goal is very clear, our promotional work as long as the ads implanted in E-books, the next is the word of mouth of customers, the effect of the most obvious than the promotion of cosmetics, the good things customers will certainly share, Don't worry about the extent of the spread.

5, multi-channel promotion

The main use of e-books is the dissemination of relevant industry knowledge and cutting-edge information, is popular learning style, playing the banner of dissemination of knowledge to the forum to promote the affirmation of popular, lucky words are also set for the essence of the post it. Soft Wen is not the same, soft Wen is now in many forums are very easy to be blocked objects, especially the strong sense of responsibility to see the soft text will kill without forgiveness.

Second, the format of electronic books and production essentials

The most common ebook file format is PDF, here can tell you one of the simplest and fastest fpd generation method, is to use the Save Word document as a function, save the file as a PDF format ebook. (Various industries on the hard conditions of e-books are different, can not generalize, in order to readers do not create ambiguity below, this method is introduced here first).

The best platform for E-book promotion is Baidu Library, because Baidu Library is in PDF format online display, of course, but also to take into account the user's use habits and feelings, in fact, many users of the format of the PDF file is not familiar with, they downloaded the ebook, full of joy to open to see, only to find the format is not open, Also have to download the PDF reading tool to see the content of E-books, the reading of the enthusiasm has long subsided.

The best way is to try not to use the PDF format, choose Users more accustomed to the commonly used EXE, Word and SWF format. After you figure out the format, you can just master the following:

1, the use of the network to make a good ready-made template to make a paper book more convenient and quick, if you have more energy of course can download professional software to make.

2, refining the key to make a brief introduction, like a book to have the catalogue and preface, the reader through the introduction of the whole book about the content, there will be more in-depth interpretation of the desire.

3, a lot of software on the network can convert e-books into EXE format, this problem is easy to solve.

Different file formats apply to different promotional platforms, such as in the search engines should be submitted in Word format of e-books, so the ranking effect will be better. Some customers have a bit of concern about EXE format files, fear is a virus, so do not choose this format to download. I recommend here is the SWF format, this format is similar to the QQ space of the dynamic album, regardless of online reading or download reading, can achieve very gorgeous visual effects, won the favorite.

Third, the electronic book Promotion experience share

In the study, I also got a lot of electronic book promotion experience, take me to promote the forum when to say it, when I use the first person's technique to post posts on the forum, it will soon be deleted for the reason of advertising, I will change the third person to write, so that it will pass quickly, then I apply this method to the ebook , and also get a good effect, the following summed up my experience:

1, the various industries of E-book promotion to the corresponding industry forum plate post, such as the promotion of decoration in the property market under the real estate plate post, must be shared in the form of users to publish, rather than naked advertising, and finally don't forget to change the vest to the top stickers.

2, many network platform is to support online reading E-books, the ebook submitted to Baidu Library, watercress Platform and other places (Douban is recognized as the encyclopedia of the search engine rankings on the front platform, it also supports online reading). If you can increase the animation effect is better, Fiash animation insert is also very simple, many can text editing and image editing places can upload animation, latent ads in the animation inside.

The diversity of E-book promotion channels, which determines that it needs to involve soft, SEO, Word-of-mouth and network promotion and many other content, can be described as a stone many birds. Finally give you a suggestion is RSS subscriptions, e-books are produced by us, we can creatively develop their own web site subscription function. The article has been carefully written, I hope A5 through the audit, original article from: http://www.0fyj.com radiation glasses A5 The first reprint of the reservation link!