Share how to make websites more friendly to search engines

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We do stand is to want a good keyword ranking, I am no exception, recently through their own station to find a law, if the design of the site more friendly search engine, will give a good weight, compared to the next keyword ranking will be more dominant, So the topic to share with you today is to talk about how to design search engine friendly websites.

If we look at a Web page from the perspective of a search engine, how do we crawl, index, and rank in the face of huge internet data? In fact, although we may not fully understand the search engine algorithm, but the overall still can logically determine the search engine's Web page should be satisfied with the several aspects, okay And start today's text.

First Spider came to the website: everyone knows that search engine came to a site relies on external links, if you do not and other sites have external links, then spiders can not follow the links of these networks to crawl to your site, there is no way to crawl included, there will be no rankings, because your site in the search engine outside the gate. When spiders come to your home page (the general external links are linked to the home page), it is best to let him continue to crawl along the home page more deep content and product pages, so as to maximize the collection, so the site needs good external links to lure spiders, while the site needs a good site structure, Try to achieve flat or tree structure. So that spiders can not only come to your site, but also follow these reasonable structure to crawl. In general, the best use of text links between pages, do not recommend the use of JS, flash or pictures, the search engine is still unable to fully understand what the contents of these scripts contain. In addition, we can make site map, all the important pages are linked to show the way, so that spiders can follow the site map smoothly crawling your site. Finally and everyone said is that the best of all the pages can be reached within three or four clicks, if the number of clicks too much, included very difficult.

Then spider crawl site: In the collection and crawl, we suggest that you try to use static pages. Although the spider is now fully able to read the meaning of dynamic pages, and can also be very smooth crawling and crawling, but through research we can find that often static page ranking priority on the dynamic page. In the case of the same external condition, the weight of the General static Web page is slightly higher than the dynamic. Sometimes dynamic Web pages because of the design of the problem is easy to let spiders into the infinite loop, so the search engine will stay away from such URLs. In addition, some corporate websites are all flash design, in the reading is very difficult, generally not too easy to achieve included. Another is to avoid frame structure (frame), just began to appear in the web design, the framework used to be very popular, there are many sites in the framework structure, but this is to make the search engine very headache things. The search engine basically does not crawl inside the frame. In addition to the framework, there are audio files, pictures, Advertising Code, window, etc. are not conducive to spiders crawling. Spiders like textual content. So we have enough external links to lure spiders, we should pay attention to the reasonable use of the elements of the web design, so that the search engine smoothly crawl your Web page and content.

Finally, the search engine refining: Our Web page contains pictures, contains text, but also contains a lot of other files, search engines do not crawl unrelated files, will only crawl text content. So the HTML code needs to be optimized to allow the search engine to extract the most important information at the fastest speed. The overall need to meet the following six principles, one is that the proportion of format tag is lower the better, the more the text content the better; the second is to put CSS, JS and other files on the outside, when needed to call; third, put the keywords in a reasonable label, such as the title is often placed in the H1 tag. Four is to check the compatibility of Web pages, using different browsers for testing; Five is to meet the standards of the international standard, although this is not easy, but try to standardize the code; Six is the spider smooth crawling your Web page and extract useful information, is the more friendly design. The above six principles are designed to be noted, there are many pages containing a large number of CSS and JS code, will affect the crawling spider, if the important content in these content, then it is likely not to be crawling to the search engine.

Here, and everyone said so much, are my own experience. Hope to see the article can let novice webmaster understand the truth. We need to take care of the user experience when we do the website, but the user experience does not conflict with the code of the friendly search engine. If your site must use Flash or Ajax to achieve results, it can be used, but as little as possible. Many site navigation like using pictures, in fact, the pure CSS code can also design a beautiful menu, but also conducive to search engine crawling. We design the Web page, the first thing to consider is how to serve users, but also remember not to search engine spiders shut out on it. There is no need to be demanding either aspect of the two.

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