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The English full name of social media is social media optimization, usually abbreviated as SMO, this concept appeared in 2006, the essence of which is to use social media platform, through your valuable content, the site visitors into the actual traffic, or let the visitor unconsciously help you marketing, so as to achieve the effect of Word-of-mouth marketing! Below I use a diagram to show the essence of social media!
From this diagram we can see that the social media is very prosperous, there is no one of the media alone, the real embodiment of the hundred-blossom! It is precisely so, the birth of a huge business opportunities, especially a lot of marketing staff, the creation of the SMO transplant to SEO optimization strategy, achieved a very good marketing effect! Now with the popularity of micro-blogging, micro-blogging has become an important manifestation of the SMO social media! The following author on the Art of the Dragon Net as an example to share a micro-blog smo porting to SEO optimization strategy experience! First of all, let's take a look at the picture:
The careful friend must be able to see the art Dragon net through the microblogging this social media promoted the SEO optimization the effect! For example, Weibo fans more than millions of people, this part will take advantage of the external chain of Weibo, direct access to the target site! And these more than 1 million fans will affect their fans, Therefore has promoted the website the brand effect!
In addition, through the spread of the social media microblogging, and further expand the scope of the site, such as the addition of micro-blog booking hotel functions, through micro-blog directly into the online inspection hotels and so on, so that micro-blog directly to the fans to provide services, adding another let users directly into the site channel and micro-blog content is also very easy to forward, such as the author's website, each hair of the microblog, there will be hundreds of forward, and these forwarded results, but also to the site to obtain a direct source of traffic! And the quality of these traffic is quite high!
Ploy network using micro-bo This social media marketing experience, we should be able to find, art Dragon Net SEO optimization strategy for the site has not only to stay in search engines, but through the SMO optimization, to assist SEO optimization! Because with the advent of the social media era, more and more users, Often through search engines directly into social media sites, SNS is very hot this year, and now Weibo is very important to the application of nature, which gives through the micro-bleomycin to create access to the site has become possible, ploy long network of successful experience, Yi Long network of traffic sources, has been half through micro-blog directly into the!
So, with the gradual maturation of social media and the promotion of user loyalty to social media, it is already a general trend to transplant SMO to SEO strategy, in other words, the simple search engine optimization era is gone, at least half of the work into the SMO SEO optimization , that is, to make more users how to better, more convenient directly through the SMO social media into their own target sites, or directly into sales! This article source: www.lovegx.com A5, reprint Please specify, thank you!