Share how to use GA data as guidance to do scientific SEO optimization

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Do SEO inseparable from the site statistics and analysis tools, in these statistical tools, the most professional to be GA, its function is more powerful, and do very professional, basically can analyze the problem from each latitude of the website, it and Google Webmaster tools tools together called SEO two big sharp weapon, For some of the major web sites, the two tools are basically used together. Below, from the actual work experience, talk about what we can dig out of the GA valuable data.

1. Landing page data of the website

Many webmasters are more concerned about the site's collection of data, but the collection does not represent more traffic, we should be more concerned about the effective collection of the site, that is not only included, but also at least through the search engine to the flow of the page, such a page, in Google's analysis tool has been given out, that is, the landing page of the site, Compared to the collection, landing page is more important, we should not only pay attention to the number of landing page page, but also pay attention to its user experience, pay attention to its conversion rate, compared to the included, the number of landing pages more reference value, such as the landing page data this month more than last month, Explain your site in SEO progress. And many users are through the landing page and then down to browse, so be sure to optimize the landing page, direct transactions or guide down to browse.

2. Refine the conversion rate of the source of flow

Especially for some of the electrical business site, for GA can set goals, such as can set a goal is when users click on the purchase confirmation page, even if a deal, when the user put things into the shopping cart to calculate another goal, when the user in the product page to stay three minutes to calculate a goal, This can probably know a website conversion rate is how much, and we can also subdivide the flow, to see the conversion rate of each flow source how many, which low, which high, so that targeted to adjust the promotion strategy.

3, through the search query to optimize the overall site click Rate

Inside GA, Google puts the top 1000 most popular search queries in a website, site page of the number of display, as well as the number of clicks are displayed, we can simply calculate a site's overall click-through, but also can be a word to calculate the click-through, so that you know which words have a high rate of clicks, Can also be the basic page to calculate click-through, so that you can optimize the page, when the click of a page to promote the site's traffic will certainly improve.

4, you can set the rules to calculate the flow of each feature URL

We can set certain filtering rules, statistics on the site of each directory traffic, as well as traffic source keywords, can be large estimates of their proportion, to see our site is the most important directory is not the most traffic, and can be calculated their respective conversion rate, so based on these data on the site adjustment.

5, can track the user's behavior characteristics

In GA, we can clearly know that in all traffic, how many people's computers use Firefox, how many people use IE and Google's Chrome browser, and how many users of each operating system, for example, in some sites, in its user computer operating system, except Microsoft, Is the apple, it shows that there are many people use the Apple Computer Web site browsing, can even track the user's computer display resolution is how much, to analyze user behavior provides a valuable source of data.

The above mentioned five points is a more important points, in fact, the function of GA is much more powerful than this, we can in peacetime practice more to grope, here just play a role in a discussion, I hope we in peacetime more practice, more summary. The above content by Www.jyttop.com Jie Yi Tong in admin5, reprint please keep the URL, thank you!