Share link building handling and updating

Absrtact: In the link construction No.1, the author has already explained in detail to everybody in the first month link construction plan should do what work, how to do? In this article, we will continue to share the link building handling and updating, which is the second month must be completed.

In the link construction No.1, the author has already explained in detail to everybody in the first month link construction plan should do what work, how to do? In this article, we will continue to share the link building's handling and updating, which is the second month must be completed.

In the maintenance of link building, many webmaster will choose to eliminate the bad links before the acquisition of new, when the author personally feel that link removal and update is a sensible way to link maintenance, because some links, especially those bad links if not in time to clear, will affect the other link content.

If you choose clear links and updates, what do you need to consider modifying or updating? Anchor text is a common way, but you can also consider the URL target (can be linked to the anchor text to the relevant page, such links more natural), however, you found that link modification can not better match your optimization strategy to move forward, You feel that removal may be a better choice, and how to make decisions in the following two ways.

1. Content Assets Appraisal

New sites need new content, so webmasters will make changes in the content asset catalog because they are simpler to change in existing content assets, rethink what your customer base is and look to find your niche in the content. In addition to updating new content, you also need to update the site's other outdated content, in essence, you are looking for the content can be used word word, the actual Mulberry you only need to make a little change, do not need to create new, so obviously can save you some time and budget.

Action steps: Talk to past customers to find out what they have done, search through the site files (using site maps, Google search), view the pages on the site, see the links in the page, and so on.

2. The gap analysis of content assets

This is a simple analysis before you make a decision on how to dispose of link building modifications or deletions, but it is a very effective way. We can consider the content in two ways: future state and current state. For example, considering the "current state" by strengthening the know, make its "future state" more detailed, add paging, video features, screenshots and users want to use the template replacement function, customers can change according to their preferences.

By analyzing the reason for the existence of such content assets, it is good to decide that we do not need to delete such links, only to be modified, but if your purpose is not content, but the quality of the link itself is a problem, advise not to waste time if the content changes.

3. Internal link optimization

Optimization of internal links only need to perform a link to the file audit, through the pages of the keyword link to this page, this is the use of keyword pages are trying to target, so that content and import links keyword extremely relevant. The entire site in the link network is closely linked to the state, as long as the user or search engine spiders start to visit or crawl the site of a page, you can touch the entire site link.

4. Link Reclamation

The theory here is that the site structure has changed over the years, the domain name has been replaced, but there is not a redirect page where many of the effective and high-quality links do little in your site. Link reclamation involves a fair amount of your links and does not require you to make much extra effort to create page redirects and set up perfect 404 pages.