Share my experience of shopping websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

My company to create a Chinese female consumers preferred shopping site, the slogan is to create a second living space for women, through the use of the Internet as a convenient tool to minimize the cost, convenience and benefits to women consumers, but also let the brand become the most trusted female consumers in China brand. According to the company's actual situation and the site's own characteristics and market conditions, as well as the customer's psychological habits of the comprehensive factors, the following is about how to do a good job in the brand promotion and exchange time YA shopping website to promote some of the early analysis and the specific implementation details of the later.

First, the network promotion stage

During this period, the site is in the market intervention period, so it is best to enter quickly, to gain great influence, to improve their visibility, and this period is the market development period, is the breadth of promotion and large-scale promotion, the purpose is to shorten the time to intervene, as well as expand the impact, there is to attract more members, and the presence of members, Let members actively participate in the site.

This phase of work required to do is mainly within the site and outside the publicity work, specific to the following two aspects: on the one hand, let the site quickly into consumers, on the other hand, is to let more customers free trial site. Through the website and the consumer, the website and the market running-in, causes the website and the market to achieve the perfect union. Of course, is also inevitable, in this running-in period, we will find a lot of shortcomings and shortcomings of the site itself, so that we can clearly plan the market positioning of the site, as well as market segmentation, market development, to find a way to meet their own development and mode. can use the following several ways to do the promotion.

1, with the help of the power of network media, to hold a conference on the establishment of a meeting. To the establishment of the site as a turning point, a strong attack, to the network to buy the peers a deep impression: our site is a member can not be despised. For example, companies can send invitations to peer websites, and with a number of large websites or local media to publicize, published on the website of the establishment of the news, the advantage is that it can be the quickest to let more people know our site, but also faster to let search engines and product catalogs to include our site, However, the cost may be higher, because the current network conference also needs a certain fee, about the specific costs for the moment did not do a detailed understanding.

2, search for promotion, expand influence, through various channels to promote the site, improve the Exchange time YA search index. Through with several major search engine companies, such as Baidu, Google, Yahoo, search and so on, improve the company's online rate and search index, so that more people can be high in the first time to know and understand the Internet shopping system. According to the existing Chinese Internet search habits, young people with the most or Baidu, we can do some of the early Baidu bid ranking promotion, keyword can use fashion shopping, fashion cosmetics, daily skincare products, popular cosmetics, fashion, etc. or some add specific positioning keywords, such as Ningbo apparel, Beijing beauty Body, Hangzhou bag, Guangzhou jewelry and so on. Key words can be managed through the background, at any time Tim Minus, do value for money. At the same time can also consider Google and Yahoo bid ranking promotion, mainly Google and Yahoo is also some fashion white-collar often used by the two search engines, but can not invest too much, as long as Google and Yahoo in the short term to include our site, and to maintain in the first few, so that other search engines will be ranked before the search, When our site reaches a certain amount of traffic, you can give up the promotion of this aspect. In doing a fee website promotion, but also in other search engines to do some free links, so that more search engines to collect the site of the exchange, and every day to the site to refresh.

3, login site navigation system; The importance of this step is no less than the search engine landing, especially in the high-speed development of the Internet in China, a large number of new Internet users, network application level is low, many people can not distinguish between search engine and site navigation system, many people prefer to use the site navigation system, After all, the navigation system can be more straightforward to help the network process low users to find the target site. Site navigation system in the country there are two main categories: one for the web site class sites; the most famous of which are hao123,265 navigation, 114 navigation, Google site navigation, and so on, the second for each major portal site search channel under the Web site directory columns, such as Sina website Navigation, women's website navigation, Shopping Site Directory, etc., are belong to this category, more targeted, belong to the industry's navigation, can do more accurate delivery, both must strive for landing, neglected.

4, virus-type promotion; This kind of promotion is now a lot of web site to promote a necessary means, although it has caused a lot of antipathy, but it is an effective way of promotion, such as the promotion of mobile phone message mass, QQ message group, mass mailing, etc. One of the mobile phone group has now been rejected by many operators, send each message to charge a certain fee, so it is not recommended in this way, QQ message mass, now there are many Chinese online chat software, but QQ occupies the online chat market share 74.9%,QQ registered users reached 500 million, Commonly used users have more than 160 million, and most of them are used by young people, like the Beijing Olympic torch on the Internet, a short 130 days, the number of online transmission reached more than 87 million people, this is the great influence of QQ communication. E-mail group is also a way, but as people use e-mail more and more cautious, the message of mass communication gradually some weak, mainly in a lot of similar mailboxes will send mass mail as spam, even so, the effect of mass mailing is still a bit at this stage.

5, friendship links; now many sites have links to such a section, with other sites for friendship links, improve the site's click-through and visibility. and to ensure that links must be on the home page, while the object of connection is best for people with large flow of entertainment and consumer news websites. Perhaps the beginning of a lot of sites do not want to do with a new site to do some links, can be exchanged by way of links, especially in the same industry site if you can do the link, will bring a lot of browsing, such as Ruili woman nets, red children, PPG and other sites to do links.

6, the soft text promotion; Can take advantage of some of the company's literary talent and even outside the recruitment of some literary enthusiasts, write some about the Hui-Ya shopping website articles, about the exchange of products, some articles, some of the experience of shopping in the exchange and so on, published to some of the women's Forum, paste, Female Exchange sites, major portal women's channels, as well as some female well-known blogs and more local port and well-known sites, such as: Tianya, Baidu Bar, Sogou Bar, Chinaren community, Mop community, Sohu women channel, 51 blog, day a forum, etc. Can take their own writing articles to respond to the way, so that the message on the exchange of elegant posts can be compared to the previous point. Look at the post and the purchase of the exchange of YA people can also communicate in the forum, how to use the Internet shopping, how to appreciate the quality of products through the site and so on, set up a discussion area, to explore more resources. Some portals can also be published on the latest news reports on the exchange, from the side of the exchange-time ya do publicity, to achieve the propaganda effect of the news.

7, the award-winning questionnaire survey, the side to promote the company's business. In order to let more people understand the site, we can do some advertising from the side, such as the company can be in some large web site to do a prize-winning questionnaire, and even recruit temporary workers in the city's streets to carry out a questionnaire survey. On the one hand, this can understand the psychological consumption of customers, find the market and customer needs, conducive to the late adjustment of the site; On the other hand, it also promoted the website from the side. Specific operation should be carefully planned, such as the number of prizes, grade, questionnaire design, problem design. At the same time, netizens can also put forward some views on our remit,

If other people really want to give us advice, really want to show their talent, really wanted prizes, they must put forward creative, practical value of the views, so they have to understand the site and familiar with the site, so that we have to carry out publicity and promotion purposes.

8, through the collection of stories to promote, so that more people involved in the creation of stories, has reached our promotional exchange time Ya brand effect, this aspect of a separate plan. In addition, we suggest that the company can register a number of VIP mailbox, still easy Enterprise Post office, 263 post Office is a good choice, so you can have my company domain name suffix of the Enterprise Post Office, enhance our message security.

Ii. the stage of stable development

After the trial operation Stage, the company's own market positioning, market segmentation, as well as the constant development has a clearer understanding of the needs of customers and demand characteristics have a certain understanding, and basically found a way to meet their own development and mode. On this basis, our next task is to further determine the development direction and development goals of the website, and operating mode, stability of the operation of the website, operating mode, stable trading flow, stability of our positioning, site structure, fees, certification and other aspects, so that the company's Web site steps such as on track on the development path.

In the stable period of the site, the work has gradually stabilized, the site needs to be carried out to further expand the Wang and outside the publicity work, to proceed with the depth of the old members and new members of the development, so that the site in the fierce market competition in stable development.

In order to do a good job in the site, the site outside the publicity, and further expand the impact of the site, we develop the following marketing strategy:

1. Set up the city shopping club. Because the slogan of the website is to give priority to the city display, to the national trade, to better serve the local city consumers, we set up a city shopping club, for local network buyers to provide free services, as well as shopping agents, and the site also gave the club some help guide and guide, can be appropriate to buy people to carry out preferential promotional activities to expand our influence and visibility in a single city.

2, improve the integrity of management, optimize the website commitment services. In order to create a good faith trading environment and quality services, so that members to solve the failure of trading worries, the site can make certain commitments to members, so that members are assured of the transaction, so that the site in the minds of members to establish a good image, such as can promise no cheating transactions.

3, the implementation of preferential card integration activities. In order to attract new members and the attention of the old member, return the member to the website support, the website launches the card integral activity, the more old member, the more active participates in the website, the return is more, the on-line transaction also more successful and so on. This way can refer to the Bank credit card integration mode, 1 dollars for 1 points, cumulative 1000 points will get what concessions, and so on, can be divided in detail. When points reach a certain level, we can also give members some gifts.

4, not regularly carry out the bazaar activities. In order to expand the influence of the site and enhance the visibility and enhance the image, etc., the website can cooperate with the Chinese Red Cross Association's various organizations, organize the merchant to carry on the bazaar activity, enhances the website popularity. This method is only a scenario, there can be two types of bazaar, the reality of the Bazaar and network Bazaar, because if you want to carry out a bazaar, need to have a strong backing to do support, as our brand propaganda, the reality of the bazaar and need a lot of manpower and resources, but the effect is more obvious Can use people's mutual communication and media coverage to achieve the purpose of publicity; The net sale is relatively limited, but the cost is low, can also play the role of promotion.

5, with the local Chamber of Commerce arrangements, the holding of commodity fairs. In order to improve the popularity of the site, as well as product diversity and influence, the site can work with some trade fairs to carry out online products under the exhibition, so that members of other cities can also buy the products of trade fairs, but also can be carried out under the network under the publicity, to achieve a winning goal. The cost of this approach is higher, but in Ningbo, the exhibition capital, each visit to the exhibition is a number of 100,000 visitors, may play a certain role in supporting publicity. Some other city exhibitions can also give us some publicity materials.

6. Online shopping consultation. In order to reduce the blind shopping and bring unpleasant situation, the website can help members to carry on the on-line shopping consultation, avoids the consumer blindly to purchase and produces to the website unpleasant mood. This requires a professional customer service team to support, from the service to win the trust of customers. Web sites can take advantage of their own resources, set up a free online shopping information newspaper, you can give the enterprise free, you can give free gifts to members, or to entertainment or supermarkets and other free gifts, at the same time on the major web sites, using a wide range of publicity, to expand our publicity and influence and image, etc.

Iii. Stage of Brand development

The website should be further improved on the basis of stable development stage. After the first two critical stage, the company's own market has a better control capacity, and has a certain market size. For the future development, in order to create their own unique brand image, we must continue to improve on this basis: gradually establish their own brand image, improve the efficiency of operation, improve technology, improve service quality, increase the number of members, improve human flow, improve visibility, improve competitiveness, etc. In order to lay a solid foundation for the future development of the company.

When a site in the improvement phase, in the site and outside the site must do a good job of publicity, and further improve the visibility and image of the site, improve service quality. At the same time, this period is also the market consolidation period, but also the depth of mutual interaction between members of the period, is the depth of the site to promote, is to improve loyalty to the key period, so the site, whether from the propaganda channels, publicity and other aspects of the way, must be carefully considered. We have developed the following marketing strategies:

1, network advertising: The focus of publicity, publicity, etc. are required for the purpose of the site to improve the period of development, publicity channels and publicity methods must be carefully considered to consolidate the image of the site.

2. Cooperate with TV program. According to the characteristics of the site, we can work with some television programs to improve our image and visibility, such as we can and some entertainment programs or entrepreneurial programs, such as lifestyle, entrepreneurial passion, shopping and other television programs to cooperate, to use the television media to promote their brand. For example, we can put our "office story" into indoor light comedy, which makes it easier for people to recognize our brand.

Iv. Stage of competition development

The strategy adopted at this stage is not very different from those of the other stages, only because of the occasional difference, phase and time, and timely selection or reuse of certain strategies.

The above is only when I do website promotion of some ideas, is also a work of my plan, today to share with you, please correct me. This article by (www.hoosyo.com) provides, leaves the webmaster net.