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"Bianews News" August 20, senior promotional person mouchangqing guest Network editor first Community www.bianews.com. He shared his promotional experience with us and told him about his promotion and promotion methods.

mouchangqing Introduction: In Beijing, Chongqing people (pseudonym: mcq0544) from contact with the internet has been doing is the network to promote the work, has done a personal site, has more than three years of network promotion experience, personal good at data analysis and website traffic promotion. Donews columnist, Eric Expert column. Now a well-known vertical search site to serve.

06-07 In the Odd Tiger network promotion

March 08, join Cool News

Be good at Forum promotion, Alliance promotion, Traffic interchange promotion, function cooperation, SEO optimization and soft text promotion

"To do the ultimate, do not always think of what novel means of promotion, the most common most suitable promotional means to do the best." "This is the promotion of mouchangqing, Mouchangqing once for the company has done 100WIP traffic." "Dissemination of data analysis is particularly important," Mouchangqing stressed, he believed that only in this way to less work hard, the strength to the edge. In his promotion process, there is no eventual failure of the promotion. "are forced out, want to get more traffic, need to do more preparation," Mouchangqing said. He used to do traffic is often nine o'clock in the morning to get up at night Three o'clock sleep, has been insisting on posting, has been using more than 200 ID turns to post, more than 1000 posts a day. "Every promotional job I've ever done will keep resources up," Mouchangqing told us. He made a lot of friends because of promotion, and also thanked friends for his help. Asked about the future, he told me not to change the line, to do and to promote the relevant work. Let's go and learn the mouchangqing of promotion.

To promote the concept of products are not good or bad, only the easy part

Breeze: Do you think the network promotion has the common promotion way?

Mouchangqing: 1: Forum Promotion 2: Search engine Optimization (SEO) 3: Resource Exchange 4:im promotion (such as QQ Group) 5: Mass Mailing 6: Alliance Advertising Promotion 7: Media hype (also can be said to be soft text promotion) 8: Buy bomb window monthly ads 9: web site Promotion 10:sns website promotion (new promotion point)

Breeze: How do you understand the network promotion? How do you see the effect of traffic on a website? (because I found that a lot of garbage station traffic is very high)

Mouchangqing: Network promotion, is to push their own web site, or a certain product, or even someone. Through the network means to let more people know. Traffic on a site is very useful, business-class sites are required traffic, traffic is the productivity of the site. Only a few traditional industry companies, do a website just for the line has a company brand show, do not care about traffic. Different sites require different traffic at different times. Or some spam sites, to rely on garbage traffic to make money, but also to do garbage flow. General normal want to stable development of the site will not deliberately to do garbage flow, but some sites do not promote the experience, will take some detours, can not avoid in the early stage did some ineffective garbage flow. It's not what they want to do, but the problem of their experience, not knowing that the flow of garbage is very high.

Breeze: If a not too good network products or very rubbish site, how will you promote, make up for the weakness of the product? In your promotion of the concept of product is divided into good and bad? This will not affect your promotion of emotions, in fact, I think the promotion is a bit like sales, do not know how you look at this good or bad.

Mouchangqing: A website If really want to launch a lot of promotion, must first the product completes. If the product is not done well, do more traffic to come in, can not stay users, also meaningless. In my promotion concept of course there are products of good or bad points. In my promotion concept of course there are products of good or bad points. For example, my personal forum is the product of special search, I was a day to their own forum to do 1-2w IP, but eventually left a very small number of users. Because it is their own website, although the product is very poor, I like to push a lot of fun, I might consider at that time will not be able to leave many users. But look at themselves, is not to be able to promote the number of people in every day, more than a day, I promote the means is not in progress.

The wind: If it is a good product, in the process of promotion will not feel the same?

Mouchangqing: Good products, I also more comfortable to promote. For example, cool news travel search is a very good product, I through the SEO, Web site, or the form of soft text to bring back the flow. Through the backstage data observation, has the very good conversion rate, the user sedimentation rate is very high.

A particularly typical example of this is that I find some websites to collaborate on some of the search services, such as train timetable inquiries. If it is a personal site or a small company's products do not make it in place, others have no reason to use your train timetable. Because the cool news of the train timetable in the industry is one of the most, so I find some tourism or website site to talk about cooperation, but also easier to start. The other party is willing to hang up the cool train timetable unconditionally. For example, now hao123.com site:baidu.com and other well-known website stations, are the most popular cool news train timetable. Because they also believe that cool news train timetable is the industry's best products. So there is a good product, promotion will be more handy, and more motivated to do so.

Web Site Promotion Method

Breeze: Well, the website site in the promotion of very favorable, tell us about the website site. How do you do Web site? How did you talk to them? Are there any special experiences? Have you collected a Web site library?

Mouchangqing: I simply say it, now dedicated to do the site to promote a few people, and even many people do not feel that the site is a promotional means. But the promotion of Web site in the early I have to try the idea. I was doing the site to promote the time, is the first collection of data, at that time the domestic ranking is relatively high, or through other channels to know the daily traffic in more than 10WIP Web site are summed up. About 30 or so, and then a family to talk about, a family to conquer. At that time collected 30 sites, basically I have contact. The flow of a relatively large number of, basically have reached a cooperation. Later because to be responsible for SEO, did not continue to follow up, and now I began to reopen before not completely conquer the Web site, and then to talk about.

Breeze: Can you tell me some details about website promotion?

Mouchangqing: 1: Collection site, and contact 2: Understand the advantages of their products 3: First of all, let the other party's obligations in the 2 column included 4: Look at the other side now hangs of the same kind of website is who, understand the disadvantage of competitors 5: first of their own website products good advantage to impress each other 6: If not, you can give each other such as links, or the appropriate BD bit. In short, it takes a small price to change back to the effective flow of value.

It's important to generalize data analysis

Breeze: Do you think some of the new beginners in the promotion of what is the error?

Mouchangqing: 1, to understand the product of their own website for the crowd, 2, these people mainly appear in the internet where the front, in the 2nd point, is the 3rd, is also a higher degree of difficulty. 3, and then through a variety of means to bring these people to your website.

Breeze: You have been emphasizing the role of data analysis in the promotion of the network, how do you analyze the data? (can give an example of a data analysis) what are the benefits of data analysis? Do not analyze the promotion and there are those drawbacks?

Mouchangqing: I Do data analysis tools, is the most common online traffic statistics, such as 51LA, Wulin list. Or take their previous in the Forum to promote traffic as an example. At that time I was a newcomer to the network to promote, will only do forum promotion. I was also a collection of domestic TOP100 about the forum, are registered account. In front of the TOP20 forum have tried to promote. Then through the flow statistics analysis, the same posts, from which forum to bring more traffic. Then choose the highest flow of 3, because these 3 accounted for the forum flow of more than 90%. So after the main to the 3 forums to promote, so I use to promote the forum less, thus saving the promotion time. With the least time, the maximum effect is obtained and the promotion efficiency is improved.

Forum Promotion method

Breeze: Well, how did you collect such forums?

Mouchangqing: Through Baidu Search, forum TOP100 and so on key words

Breeze: Oh, said some experience, in your promotion has not failed?

Mouchangqing: Basically I have tried the promotion seriously, have not failed

Wind: What qualities do you think are the main origins of your failure?

Mouchangqing: Mainly I love this, whether it is because of work to promote, or my hobby. Will do 200% of the best. With the accumulation of time, my promotion base also more and more good, after the promotion of the attempt, the failure rate is even lower

For example, SEO, is that I began to learn this year to promote the means, but now some people mistakenly think I am a master.

Breeze: Well, this is your late resources are already there, but the early days must have encountered more difficulties it?

Mouchangqing: There must be some, such as the original forum to promote the time, mainly to Baidu Bar. At that time the promotion of the company three Web site domain name, are posted by Baidu Bar. Just can't release out, also like the original in Chinaren forum to do promotion, was deleted more than 100 IDs, domain name is also sealed. But the more I do this, the more I have to challenge. Seal my domain name, seal my IP, seal my website, I can go to these forums to bring the traffic back.

Breeze: What was it like then?

Mouchangqing: The beginning must feel very uncomfortable, a little setback.

Wind: How many stickers do you send at most in a day?

Mouchangqing: One day, the theme of new hair is not much, the day is mainly sent 20-30 a good quality of the theme stickers. The rest of the main is to put the top up, my original record is, posted in Baidu, 1 seconds top of a post. At most, you may have to top thousands of posts a day. I have more than 200 ID in Baidu Bar, turns to battle.

Breeze: Hehe How can you change to come over? How does this ability work out?

Mouchangqing: This ability is forced out, want to get more traffic, you need to do more preparation. I remember when I left the company from Chengdu, at home for 2 months personal website, 9 o'clock in the morning every day to get up, night 3 o'clock sleep. In addition to eating and sleeping, all the time is sitting next to the computer to do the promotion. Repeatedly collect good material, then post, top stickers. Also at that time, I put my own forum from 2000IP, with a week's time to do 2WIP. Before because the work reason not to do their own forum, did not think can do more than 1WIP, but do their best to do, found that 2WIP is not impossible.

The network arranges suitable promotion way: 1: Is the resource Exchange, 2: The Friendship Link (SEO)

Breeze: For the network editor, I would like you to tell some details.

Mouchangqing: I think the network editor, suitable for 2 kinds of basic promotion, 1: Is the resource exchange, 2: Friendship link (SEO). Each channel's friendship link is also the editor own responsibility generally. Just do the friendship link, you can consider the elements of SEO more. SEO has half the effect on the chain, which links is also an important external chain means. Another link is also very important keywords, see you want to do the overall brand SEO, or want to push a keyword optimization.

hobby promotion, to promote to the extreme

Wind: You do in the company to promote, the highest flow to do how much?

Mouchangqing: The highest time is to do the promotion of flow swaps, because the company's Web site traffic based on good. Do more than 100 WIP, that is, more than 100 WIP, are from the cooperation of the website back, did not spend a penny.

Wind: How is the flow of the exchange of a process, how to exchange?

Mouchangqing: Flow swaps, that is, resource swaps. For example, two beautiful pictures of the site, each other to the first page of a text link link to the other side of the site, nature will carry traffic to each other.

Wind: In the days to come, will you always do the promotion of this work? Have you ever thought about changing anything? Have you ever had a long-term career plan?

Mouchangqing: I love this and I'm good at it. Even if it is, it is also related to the promotion of some Internet work. For example, the website operation or the product, I feel oneself in the promotion aspect, needs to study the thing to have many. There is a simple job planning, the big direction is to do network promotion, all online network promotion means, can learn and do the ultimate. To be a comprehensive network promotion staff.

The breeze: All said the promotion and the accumulation of the network has a great relationship, can you elaborate on the relationship between network and promotion?

Mouchangqing: Every promotional work I've ever done will save resources. For example, I have done alliance promotion, traffic Exchange, will be with some personal webmaster, and some of the large Web site BD personnel to deal with I will be a special text, the contact of these people are written down. Will remember the Alexa rankings of each site, PR value, QQ contacts, site types and so on. Now you have hundreds of websites, all of them are 10W. In the process of work, but also with a number of personal webmaster and the site BD staff to establish a good relationship, and also by writing a blog, know a lot of like-minded people. In short, to do the Internet, resources are very important, especially we do promotion, resources more important. Often have to deal with other sites, so it is better to know more people.

Breeze: Oh, I have a suggestion, you can do a promotional business company, Consulting Ah, consultants, such as this.

Mouchangqing: Not yet, I do the Internet work is only 3 years, but also lack of a lot of experience. And in some formal commercial companies after the stay, I know better to do a company to do a good site, need a good team. If one day, find a good point, there are a group of people can recognize each other good in all directions of friends. I might consider starting a business. I feel very things, at that time, naturally natural. Maybe I am more conservative, like to do more confident things.

Breeze: In your way over, is there anyone worthy of your gratitude?

Mouchangqing: My first company, for example, gave me the opportunity to do network promotion work. And then the company's technical director Xiao Huang, my roommate, because of his technical support, I have made my own first website. In addition, thanks to a webmaster friend called "outdated modern" free to me forum provides space, so that my site can withstand more than 2W of the day IP. A very young stationmaster friend, oneself did a company, formerly the biggest Li Yuchun forum is he does. There is a friend Yuequi, is My network friend. In Chengdu, when I met on the Internet, and his communication is particularly much, learned a lot of things, let me know more about China's Internet. A few of them have played a big part in my early career.

Breeze: Well, finally, to your promotion work to make a summary, say something?

Mouchangqing: is to do to achieve the ultimate, do not always think of what novel means of promotion, the most common most suitable promotional means to do the best. Because each kind of promotion means, as long as achieves the extreme, will bring very good effect.

More detailed promotion can go to his personal blog: www.muchangqing.com Common mail: mcq0544@qq.com