Share once committed SEO errors cheat search engine "big slap"

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When you first started contacting SEO, always have the luck of the psychological, hope that through some of the clever trick to steal the keyword has a good ranking, and the fact is always the contrary, their own species of balsam pear eat, and finally summed up, do SEO or to down-to-earth, step insist on doing, do not think of cheating, Because cheating is difficult to escape the big slap of search engine.

First mistake, tamper with the website title

The beginning of the time, will not write the title of the site, see which keyword hot to do which, the results of a long time did not have a good ranking, no way to change the title, a change of title on the right to drop, there is also a ranking of the word, because the title of the change in the Wait for a while, see the word can not go up to change the next, always failed to have a stable website title. As a result, the site's keywords have been no good rankings. So we should be careful when we write the title of the website, that Sanrai Word is the inch of the amount of gold, must think well, write the finished don't change. In addition to change the title, but also made a keyword piling errors. There is a very popular two words of the keyword A, ranked 50 or so, I want to use the word as the core, expand a lot of words, then there will be a good ranking, and most likely to enter the top 20. So the site title changed to look like this: a| ab| ac|da| efa| aghi-site name, the result is not as I imagined that there is a good ranking, in fact, there is no good rankings. This is a keyword piling error, keyword a repeated 6 words, normally, a keyword should not repeat more than 3 times, 2 times can be.

Second error, global footer add keyword

Key words are often rely on anchor text optimization up, Google more attention to the chain, Baidu in the attention of the chain at the same time relative to Google more attention to the chain. Add keyword 8630.html to each article > sometimes it is troublesome to edit the article manually. So steal the job, in the footer template to write to optimize the keyword, and are linked to the home page, this is a global chain, each page has this keyword anchor text within the chain. After this modification, I am waiting for the keyword ranking rise, three days passed, Baidu updated my site, the keyword in the top 1000 can not find shadow. It seems that Baidu think my standing cheating, K dropped this keyword. Wake up when the deletion of this global anchor text, after more than 1 weeks time, ranking and back.

Third error, page stack keyword, and hidden keyword

About the keyword density of the page is the most suitable for this I am not very clear, there is a saying 2% to 5% best. But I did not know the control density, only to increase the density will add the weight of the word, so the homepage added a lot of keywords, density must be more than 15%, this is a large number. Too many keywords seem to be not natural, so in the code through CSS to hide these words, visitors can not see so many words. I thought the search engine only read, do not recognize the code. But the situation is not imagined, search engine for Web pages to hide the key words of punishment is still very large. Not only the key words were K, the station was also K.

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The beginning of the site to do SEO is always a fluke, the psychological thief, and is taken for granted, not according to SEO technology objective to optimize. So the original site is also a succession of k off. But slowly also accumulated a lot of experience. Summing up, we do SEO, do not take for granted, do not just follow their own subjective ideas to optimize. To learn the SEO technology, reasonable to optimize. And do not have the mentality of cheating, because the search engine algorithm often changes, even if you can escape, but ultimately are difficult to escape by search engines found.

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