Share personal experiences in the process of doing business editing

Absrtact: 2010, the author was originally a literary fan of the students, the whole nest in the dormitory in the beginning of the code novel, the code hundreds of thousands of words results but only made 300 dollars. After graduation, under pressure to survive, the author of the transformation of the Enterprise Station editor. From the original website editing, Seoer, website

2010, the author was a literary fan of the students, the whole nest in the dormitory in the beginning code novel, the code of hundreds of thousands of words results but only made 300 dollars. After graduation, under pressure to survive, the author of the transformation of the Enterprise Station editor. From the original website editor, Seoer, website operation, the author walks Bumpy ke. The author of this article to share their own in the process of doing business editing some experience.

The author of this article will not discuss how to find material, how to write articles, the network to have what skills, such as rotten topic. But from the point of view of the operation of a website, to talk about how the site editor to do better, how to master the core skills, not be eliminated.

1, drainage is the basic skills of web site editing

Enterprise Station, the most important is traffic. No traffic, what about orders? This paper mainly analyzes the drainage in the station and the drainage outside the station.

A, drainage in the station

In the area of drainage, the author usually uses the long tail of golden flower, search engine drop-down box and related words to dig long tail keyword, and then make similar topic articles. As shown in the following figure.

In doing special articles, the title of the article contains as many keywords as possible, secondly, I think since it is a similar topic page, it is necessary to address the search needs of visitors. The following is the author of Guizhou parking spaces lock where there is a sale of article topics.

Topic page, it is best to appear in the first screen of the article the most important information, so that visitors can quickly find the information needed, and not in the long speech to find information, if so, the viewer is likely to leave this page. As the author of this article topic, in the first screen on the visitors are more concerned about the car lock model and price, second, for the aspect of the visitors contact, the author in the article in the prominent position of contact.

Second, in order to make this article page has a better ranking, you can in the article in the back of the right amount of water or write soft text. such as proper layout of keywords, insert a number of long tail words and so on.

B, outside the station drainage

Station outside the drainage aspect, the author is accustomed to take the following method.

Regional long tail words, the author will select a local forum to publish. If the author optimizes the word of Changsha parking lock, chose the red Net Changsha forum, Chang Zhu Tan Forum and so on.

Second, the 3 large library (Baidu library, Beans Ding, road guest Babaa), plus Sina blog and watercress Blog, the corporate news of each business-to-business website, will be able to soft text on the internet to build a three-dimensional network.

The platform is more important than the quantity of the external drainage. Secondly, through the link outside the station, can promote the main station of the whole station weight and the initial article page ranking, a le?

2, the article to build a brand is a false proposition

I originally do web site editing, see a lot of soft text online, said that qualified website editors to master what skills, enterprise stations need to use articles to shape the brand on the Internet. Over the past 2 years, the author has served a lot of small and medium-sized enterprises, the flow of these businesses are less, simply rely on dozens of soft article to quickly shape the brand, it is impossible.

Articles, or soft text, need to combine SEO, Network Alliance advertising, Baidu know many platforms, three-dimensional coverage, accurate delivery, and long-term adherence to a subdivision in the field to establish its own brand. Second, the product or service is to build the cornerstone of the brand, out of this cornerstone, or do not attach importance to, such a brand is not long-term.

3, Low quality optimization article Two hands grasping

An enterprise station, it is impossible to do special articles, and not all articles to shape the brand. The biggest meaning of enterprise website exists besides drainage, it is to cater to search engine to do website optimization. Small and medium Enterprise Station article, the user browsing quantity is very few, of course, brand website except.

For low quality optimization articles, I usually take the following approach.

A, self-reliance writing series

such as the author to promote the car parking lock, Taobao has sales, I can go to Taobao store to crawl comments, and then organized into a series of articles, such as Taobao parking lock sales rankings, review trends, sales data, consumer psychological analysis and so on. Secondly, we can also write a series of articles from after-sale service and enterprise management.

How to write a series of articles, directly to Baidu Encyclopedia, and then the entry below the framework of the system can be embedded.

B, Wei guest Taobao find a writer

At present, simple and low quality original articles, in the pig market is 5 yuan/article. I have tried, oneself 8 hours a day can write 7 more than 800 words, in line with search engines, but also fluent readable original articles. But this effect is slow, and tired, editorial staff, do not go to Granville Guest online to find writers and soft Wen studio.

4, written in the last

From the initial entry to the website editor, I have a sense of crisis. Because as a full-time website editor, if you write low quality original articles, you will never use the free time of white-collar, college students and other opponents. Second, the ordinary Enterprise station's website edit salary is really not high, and promotion space is not big. If rely purely on the soft life, industry competition, pay is not high, not very realistic. Moreover, the current hot from the media such as Ghost Foot Seven, Cheng after all is a minority. Therefore, the site editors really need to have a sense of crisis, the author's suggestion is, from the editorial transformation to do planning.

So ah, the Web site editor to do not change and so on, the author's view is that the editor of the enterprise station must be transformed, such as the author, is still struggling in the network to the operation of the pain in the Web site.

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