Share real public activities microblogging promotion program

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

First, the task: the release of public interest activities Micro-blog, the collection of outdated calendars, to blind children when the workbook.

Second, the activity time: two months.

Iii. Objective:

For visually impaired children to recruit a sufficient number of quality to meet the requirements of the outdated calendar.

Four, the main dissemination scope of this activity:

Hainan area mainly, supplemented by other provinces.

V. Publicity platform: Sina Weibo, Tencent Weibo, other blogs

Focus on Sina Weibo, Tencent Micro-blog for the Auxiliary, two microblog to be released synchronously.

Vi. How to Target micro-blogging users

1. Directly to find hot and participate in the activities of netizens readers (already have member fans, potential member fans)

2. Find Public organizations

3. Find the Media

4. Looking for celebrities

5. Contact the local Sina Weibo responsible agency for official support

6. Adding related micro-groups

Vii. Specific operations

1. To the existing fan hair letters, invited to participate in activities, and actively forwarded. Give the existing fans a letters, invite them to participate, and explain the nature of the activities of the public, content to thank the end.

2. Search for public welfare organizations, to explain their activities, request the association propaganda. The main collection of public welfare organizations in Hainan, skills: in micro-blog by region to search for public goods, love keyword, as far as possible to select the number of fans of the public welfare Organization.

3. Find local media, such as newspaper media, TV Media, broadcasting media, school Public Welfare Association, etc. The media is more powerful, the media more powerful, and the media to establish a cooperative relationship will bring a steady fan reprint.

4. Find the active Hainan celebrities on Weibo, such as singers Guli Ya, Chen, the first Plum Zhang, well-known models, live broadcast Hainan reporters. These celebrities do not necessarily develop letters permissions and can be described by "asking for attention."

5. Add the micro group with higher correlation degree, publish the activity information.

VIII. Operational considerations

1. Give thanks to everyone who has been concerned, forwarded, and content like "Thank you for your attention to blind children!" Increase the interactive care of Bo friends.

2. To each of the fans of the blog to reply to greet, content such as "Thank you for your attention to our company", to retain fans.

3. Invite Bo friends to participate in activities, to the whole activities of the main idea, pay attention to the tone of words, do sincere, but not humble.

4. Have added to the good friends of the public organizations, celebrities, media categories, for future activities to provide convenience.

5. Appropriate in the micro-group release some of the related to the micro-group of stickers, do not send ads, first do a good job in the group relationship, improve attention.

6. Appropriate to the key fans of Weibo back posts, in the celebrity of the micro-Borrie replies is also a good way to publicize their own.

Ix. Effect Analysis

1. Statistics of this micro-blog activities related data, forwarding times (this post forwarding, indirect forwarding), new fans, comments on the number of relevant data.

2. Find out the activities of the higher participation of Bo friends, good notes, long-term interactive tracking.

I was fortunate enough to participate in and organize this event, the activities achieved more than I intended, the first real feeling of the spread of micro-bo power so strong. To sum up, not all business activities are suitable for micro-bleomycin promotion, the first purpose must be pure, do not underestimate the IQ of netizens, can not hit the head of the dog to buy mutton, the heart want to get the effect of inconsistent with the mouth said, such a network marketing the final effect will certainly be unsatisfactory. The organizers of this event is entirely for the purpose of doing public goods, if the public good activities, corporate reputation has naturally been promoted. Next is must have the good creativity, third is has the good execution ability.

Note: The above promotion program, just an outline of the microblogging promotion program, the most important thing is to implement in place, in the implementation of the process to flexibly use the characteristics of micro-bo, can not die to move hard back.

Consulting qq:641522628 This article author: Wu Xiaozong Blog Address www.wuxiaosong.com If reproduced please specify the source!