Share some of my experience in doing educational information websites

Source: Internet
Author: User
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Because of the special nature of my work, I often have access to some of the theme websites of education, I work in a training organization. Like everyone else I prefer the internet, a few years ago on the habit of the Forum, on the A5 Webmaster Network learning materials. Just the hands have never been better site works. have also done a few sites, but later for a variety of reasons did not go on. Today, I mainly talk about the education site I do now, I also see a lot of personal webmaster doing this type of Web site, mainly educational information dynamics, as well as data downloads and so on. Listen to a few webmaster friends, their website traffic is also relatively large, have been profitable, so I hold the "bull is not afraid to work hard" the spirit also intends to establish an Education theme class website.

Say dry on dry, the first is to register a domain name, domain name is my September 22 registration, after all, now good domain name are registered almost. I personally think that the COM domain name is still kingly. After all, most people in China only know COM, the earliest web site suffix is also com, but the domain name is only easy for netizens to remember a name, and my domain although there is a little long, but personally think that there is a very good explanation of the mood. Also in the friend's server support, the use of a set of open source CMS system PHPCMS, the beginning of the network, the first good class capacity. Template beautification work is later, now mainly do content and included.

The location of the website is mainly based on the dynamic information of education industry, data download, later I will consider several channels to operate, such as training market classification information, this is also one of my initial planning, and we all know that building a website, the first to have a complete initial planning, so this, I'm sure I did. I have analyzed the market of this industry, there are many teachers, professors, they will also browse the network at work, in Baidu to find information materials, many students to find tutorials to download, search review materials are also a few. Site traffic mainly rely on search engines, site positioning is quite clear, so conducive to the long-term stability of the site development and provide a good guarantee.

Early establishment of the press release system, product release, and some learning materials to download. In the follow-up development, will also increase the use of user experience in some places and details, this will continue to improve, complete. Of course, I will also configure a separate forum for the site, so that more teachers and students to lock the channel, do not let any one user lost, of course, I will also spend more time to manage this forum, to avoid because the forum unattended and lead to a lot of illegal information and bad information flying. The forum must integrate with the main station user member, thus achieves the member to be possible one station to pass the basic browsing experience, this is also I personally feel more proud of place.

Many webmasters will complain about the education site is not good to do, and even a lot of people get a business-to-business program, do e-commerce-type education station, this how can reflect the style of an education website, education and teaching website also talk about what education significance? Since it is the education station, which information, information must be original more high content, I do not intend to do the collection station, I plan to do a let Baidu search favored website. Now the site's SEO optimization is more and more difficult to do, take Baidu search, its algorithm is not changed all the time. But still can carry on the test Baidu search friendly, thus obtains the newest algorithm mechanism which the Baidu searches.

The content of the website I was so intended, 25% use original content, I can write points, I find some information to scan, upload. 30% Pseudo original, I can go to a large information station reproduced a point of information, and then hand-crafted pseudo original processing. 45% the rest is collected. I will be divided into three different time periods to update the site, morning, afternoon, evening. I do this is to cultivate a good habit of updating the site, more conducive to the search spider timing to crawl the content of the site. The number of Web site data updated every day must also be controlled. Take a lot of webmaster friends to make a fuss station, today Update 10, tomorrow update 100, so it is easy to be search engine assessment, brought a bad unknown factor. So my plan is to update 50-150 articles or resources every day, I initially set 100.

Now my site has been included in the search engine, at present, my main is to do a good job of optimizing the site. Site inside of each of my articles have been SEO processing, plus the relevant keywords in the chain, plus anchor link, and sometimes encountered similar articles to do an extended reading. These I have done, the homepage of the Keywords keyword set not too many, I only set up less than 3: "Billion Academician" "Education website" "Education portal" these three. In fact, this in Baidu search, is not very important, but the setting of the keyword does Google search has effect! The description of each column channel, the key words I have carefully set. Refer to other similar websites everywhere, learn about the settings of other websites and so on.

Now my site is not included too much, so in addition to mainly do content, but also synchronized to do point outside the chain. Often go to the forum post with links, I also write blog to do the promotion, but also find a lot of the same industry site for Friendship Link exchange. Listen to a lot of webmaster friends said chain suddenly don't add too much, otherwise the site was K probability is bigger, I also have deep feeling to this, so also advised everyone to do the site hair outside the chain when try to slow down. In fact, the site is mainly rely on content. I feel that Baidu's algorithm has a new adjustment, almost all the acquisition site has been down the right, this is a good explanation, the site's originality is very important.

About my site's profit direction, my general plan is this: first, rely on the website of hard advertising. Ad-monthly and other traditional advertising model will certainly have. In addition, online sales of some learning materials and learning supplies and so on. Then you can also do some value-added services to members, fee members can post some enrollment information or teaching and training ads. A website is to have a long-term stable profit model, but also to have a worthy of everyone's collection, learning value, then this site will play its greatest economic benefits. In order to allow this education theme website to be able to develop better and the final profit, the current website operation all means I will use. I am more diligent than all webmaster, more able to find the site's flaws and adverse factors, as long as I struggle, I believe that my sweat will not be white flow! This article by the Yi Academician Education Network http://www.ehanlin.com/feeds (text/Mao Hongliang)

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