Share the company's website after the revision of the SEO diagnostic submissions

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Miner's Lamp Enterprise website due to the October revision, resulting in the site keyword ranking disappeared, the weight suddenly became 0, really did not expect the site will bring such a change to the site, but under the industry experts to help analyze the site, but also really thank friends for the diagnosis of advice, To share the site under the SEO diagnostic submissions, if your site also has the following optimization problems, you can refer to modify. Reduce the damage caused by improper optimization of the website.

First: After the revision of 301 redirect, the website after the revision, and did not redirect the old URL to the new Web site, caused by Baidu included the old web site, became a dead link, a long time dead link is easy to cause spiders to the site punishment. At the same time, the site does not have 3W URL is not directed to the address with 3W, the site is mainly optimized with 3W URL , in order not to disperse the weight of the site, you can not take 3W URL 301 Redirect to the site with 3W. (recommended to use Baidu launched the website Revision tool)

Second: Reduce the keyword density, increase anchor text link. website main optimized keyword "miner's lamp" density reaches 9.7%, the current ranking is 17, the test website homepage keyword layout may discover, the keyword appears many times, but the anchor text links to the homepage only once, such keyword layout, Spiders are difficult to distinguish that word is the main keyword, can not be assigned to the main keyword more weight. Home page in the company's first occurrence of the keyword "Miner's lamp" Here should be bold display, while the anchor text linked to the home page.

Third: Site bottom anchor text link error, site at the bottom of the keyword to add the anchor text link, the use of a different keyword all linked to the home page, there are 2 of non-site map keywords, link to the address is a site map, this is not conducive to user experience, but also not conducive to improving the ranking of keywords. Website revised weight down Site is not suitable for optimization of too many keywords, home layout too much of the keywords, easy to lead to the dispersion of spider weight, you can choose 3 of the main keyword, in the bottom of the site layout, if you want to optimize more keywords, you can wait for the weight of the site to restore and then add.

Part Four: add breadcrumbs to navigation. Web site In addition to the top and bottom navigation, there is no breadcrumbs inside the page navigation, whether the user or spider into the inside page, it is difficult to continue to crawl other pages, suggested to the Web site to add breadcrumbs, navigation format can be: Home-Column page-content page, at the same time, Add related articles to news content page reading, "prev", "Next" navigation, increase spiders crawl channel, also improve the user experience.

Five: Check the site dead link, through the site of the link detection, found that the site has 2 dead links, the proposal to deal with the death of the site link, a site if there are a large number of dead links, will greatly damage the overall image of the site, and also search engine spiders are linked to crawl search, if too many links can not reach Not only the number of pages will be reduced, and your site in the search engine weight will be greatly reduced.

Above is a master friend to the site proposed by the foundation of the site internal optimization improvement, said are the most simple optimization details, but the site did not do the ultimate, the site will be revised itself to the site to affect, if made a lot of details on the optimization problem, the site would like to restore weight as soon as possible is more difficult. To share these hopes for everyone to help, if their own site appears above the optimization details are not perfect, you can learn from the modified.

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