Share the customer's frequently asked SEO questions and how to respond

Abstract: In the industry mix long SEO people must have encountered some misunderstanding of SEO, or completely do not understand what is SEO customers, if not to let customers realize the importance of SEO, it will be a bit difficult to promote SEO. So this time we need to use our professional knowledge

In the industry for a long time SEO people must have encountered some misunderstanding of SEO, or completely do not understand what is SEO customers, if not to let customers realize the importance of SEO, it will be a bit difficult to promote SEO. So this time we need to use our expertise to eliminate customer doubts, to guide customers to understand the value of SEO, I would like to share the customer often asked SEO questions and how to deal with.

Customer: "SEO is valuable? can bring traffic and orders?"

Answer: In fact, this is a very good answer to the question, throw some data to him to see know. The following is from Shareaholic about the site SEO flow ratio of data, this report is based on the study of 270 million web site traffic after the distribution (paid excluded), the natural flow will usually occupy more than half of the total flow ratio of the site, and is the other social channel flow sum more than 5 times times.

And, SEO traffic will usually have better transformation, Hubspot's data shows that SEO traffic is the best potential customer conversion channel, is paid to search more than twice times, nearly social 4 times times.

Customer: "We are bidding, why do we have to do seo?"

Answer: Bidding such as Google AdWords, Baidu Phoenix Nest can indeed give the site quickly bring traffic and orders, and SEO results relatively slowly, it is difficult to meet the short-term needs of customers, it may sound less attractive, but there are still many factors that we must go to do seo.

1, SEO has a higher flow quality degree

Free is the most expensive, this sentence is reasonable. When the user clicks pay ads, in itself is holding a view of the attitude of advertising, not satisfied to jump out to see the next ad, which will cause the main cost of advertisers rising and low ROI. And SEO is different, because SEO in the location of natural search results, less commercial breath let visitors see the natural results of SEO will not be as impatient as PPC, after all, if your site is to search for "a word" and did not pay to the SERP first page, how many will have some material, visitors will be more than a "respect."

Of course you can say that users do not know the nature of the results and pay results, but there are data show (econsultancy) only 40% of users do not understand that Google AdWords is advertising, but I believe that as the quality of Internet users continue to improve, this proportion will be less and less.