Share the details of the site optimization settings, smart retention of users

Absrtact: In the 21st Century website optimization, search lead more value the site's internal optimization settings, because no matter how powerful your chain, no matter how high the number of your collection, if the station can not meet the needs of users, can not let the user satisfaction, then

In the 21st Century website optimization, search lead more emphasis on the site's internal optimization settings, because no matter how powerful your chain, no matter how high the number of your collection, if the station can not meet the needs of users, can not let the user satisfaction, then the ranking of the site can not be a stable climb. For the grassroots stationmaster now, many people still put the website optimization to do outside this aspect, often neglected the importance of the website internal optimization, so that daily snapshot update, the chain tens of thousands, but the rankings are not visible. Therefore, the website optimization does not necessarily increase the chain on the ranking is helpful, to understand the combination of internal and external, complementary to fully get the search for the trust and user satisfaction. Today, I give you an example to share some of the details of the site optimization settings, clever retention of users.

The setting of the slide

Those who have done SEO optimization of the webmaster think to the site to add slides to their own optimization operation disadvantage. In fact, personally think that there are two sides to everything, the key is how you look at it. For the user experience, in fact, slides are the most easy to attract users of the eye of the plate, because the general slides are big picture with the title, like the image of the article is more popular with users. So how do we optimize the set of slides, instantly attract the user's eyeballs, thereby improving the user experience? First discard the traditional thinking, the site is not a good ranking is not the reason for the slide, because spiders do not know the slide, it means that when the spider climbed to the slide that a piece of code, will be directly skipped, In the snapshot, the display is blank. The second slide does not pursue the big, appropriate, many people think that the slide is big enough to call the slide, in fact, small slides can also attract users ' eyeballs, as shown in this:

Such a small slide will certainly not affect the opening speed, so needless to say that adding a slide will make the site too slow to open an excuse. At the same time for a site, if you look closely, you will find that in a page of the slide is often the highest rate of clicks, so we do in-station optimization settings, may wish to make good use of the slide this quick to attract users of the eye of the plate, which to enhance the user experience, to deepen the user's viscosity is conducive to no harm.

Second, the relevant recommended reading of the position

Traditional recommended reading is generally put on the right or left side, in fact, the two sides can not be perfect to the user's eyeball to attract live. And if you have a long article, the recommended reading on the left and right will be flooded, and after the user has read the full article, you need to drag the scroll bar to the top to read the other content. This will naturally not be enough for some impatient users. So how do we solve this problem? In fact, it is very simple, think about it, if you are a user, when you read a very long article or dragged through an article, see both sides are empty, how much interest will be dragged up? Do you want to see the bottom also recommend the relevant reading section? Let's take Chinaz as an example, in Chinaz main station, no matter which article you click, you can see a section at the bottom of the article, that is the relevant recommended reading, as shown:

We all know that on the Chinaz if an article more than 1000 words, then the left and right are not content, and when you read an article, if not the relevant recommendation to read the section, you will do, do you read one to pull up once or directly exit the page? The answer is self-evident. Therefore, in-station optimization, not just add the recommended reading section on the line, the key is to the user's point of view, the relevant recommendations should be added to the forum, is the left or right, or the article below, we should put where to improve the user experience the most benefit.

Third, the classification searches the section the addition

Everyone's tastes are different, for example, in the film, some people like to watch classic drama, some people like to catch new movies, some like to see foreign movies, some like to watch domestic movies and so on, so we want to maximize the retention of these users, it must first meet the needs of users. and to maximize the user's needs in addition to navigation subdivision, you can also use the category to retrieve this section, such as film station is very suitable for the use of classification search, as shown:

In the category page or content page, the first page to insert a category section, you can very good to the majority of users glued to the site. After all, this allows users to selectively browse the content of the site, such as those who like to see the United States film users can directly click on the classification of the United States, the search out of the nature is all the American film, which is not a good way to stick users? The same is true for blogs, article stations, we can follow the updated month, Years to file, the same time the article using the search section to synthesize, so that users can have a selective access to their own content, which is the most user-friendly.

As the saying goes, a mouse excrement destroys porridge, in the station optimizes, a small detail application is not good, the processing improper also can let the user lose. In this highly competitive website operation, is not that you can stick to the user, improve the user experience, personally think, as long as the details to the extreme, then the site's user experience will certainly not be bad. The so-called small details of the big harvest!