Share the Education website Marketing Promotion Program

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In June this year, I saw some education and training sites to make a full basin, that the education site has the potential for development, and friends to do a special promotion of the training site, but to engage in education and training site is not too easy, first of all, even if the site ranking up, someone to find you, you do not have the resources to train or demand, it is useless, It's obviously impossible to set up a training school for yourself, just look around for relationships and see if there are any relevant resources asked a good dozens of friends, did not expect someone to know a special promotion of the training of the head of the school, in the past to see the school, generally, the number of students and teacher resources are quite general, he himself is also worried how to Dora people, more money, And we go out to eat a meal, drink some wine, talk about the purpose of website construction and development prospects, he felt quite promising, the key he did not need to laborious, feel the method is reliable, agreed to let us for its school agent enrollment, a part of the Commission.

Decided to do, there must be a plan, first of all by the school to increase the enrollment of the Commission to profit is not enough, too single, we will be more than English 4, 6 test, adult counseling These three directions, training, provide information or sell the answer, these profit methods, including advertising class, should be able to bring great benefits to our team.

The profit way determines, must choose good key words, the average of this index is about 2000, adult the word index is about 2500, and these two words in a certain time period index is higher, basically are tens of thousands of, very difficult, basic short time is impossible to appear what effect, can only find some long tail to do, Therefore, Fujian Province and Fujian adult as the target keyword, but this is still some difficulty, index is on the one hand, search the two words ranking situation, with the home to do a lot of stations, the competition is very large, the estimated optimization time is also relatively long, so again a long tail, the first optimization of the city name + adult and the name of the City + and so on these words, Almost 100 of the index. And so on the city after the key words to optimize the provincial key words, and then optimize the main keyword. This is easier.

Keyword strategy after the decision, the site will be built, training and education network is generally based on advice, the choice of Dede system to do, do more stations, build station is simple, hanging QQ consulting or online Advisory section, and then put some articles or news update plate to improve user experience, reduce the bounce rate. This side is not detailed said, or write to tomorrow morning will not finish writing, mainly in the station article, the Training category website article demand is especially big, but the education website many, can go to other website collection, oneself changes, makes a false original, sends 50 articles every day to go up, 5 each person each day 10, also not calculate too difficult. Pay more attention to these related news and policy, specially constructs a news column, then in inside sends, the article does not have the worry to have no. Each article in the tail adds some relevant article anchor text, promotes the inner chain circulation.

The last is outside the chain, because time is not much, so the chain does not do too much, specializing in high-quality outside the chain:

1, soft paper

The soft text includes A5 and each big information net soft article, these two different, A5 cast soft Wen, write is some on the topic of SEO, post add a website link, and then the article top to the home page, so the weight is high, reprinted also more, the quality of the chain is high. Major advisory network of soft, is to spend some money in Sina, NetEase and other major information stations, content is about school characteristics, enrollment rules, school anecdotes and other articles, to the site in the hearts of users to create a good impression, conducive to enrollment.

2. Forum

The Forum of the major schools, have to send some articles, can be cast in Sina, NetEase articles reproduced to these forums, the target crowd more, click More people, the quality of the chain up, and often people come to consult.

3, the major dating sites

Renren, happy net, micro-bo, such as three platforms, Dora some students, make more friends, release the article, which is also very effective, often have students or classmates to ask.

4, special to keep a blog

Blog is still the mainstream, a good blog to bring benefits is not to be belittled, although the time is relatively long, but the effect is amazing.

5, Baidu knows

Baidu knows the promotion of website brand, in Baidu know ask these questions a lot of people, in particular, students, there is a problem on Baidu, this is not done on the loss of large, specifically to find some related problems or create their own problems, and then answer, ask yourself this side also have skills, first answer, without links, and then cross-examine, then answer with links, This pass rate is high, the chance of being deleted is lower.

Things say little more, say less, a team of 5 people, a point is not much, so three months time, a number of regional word rankings are up, almost in the top 3, and Fujian Province and Fujian adult also have rankings, counseling more people, the money slowly came, usually there is no business, But by the time of the examination business came, especially in the previous period of English 4, 6 test, to bring the benefit is very considerable, now waiting for the March's special promotion of this test and the June adult arrival, and then make a fortune.

The above is my team to do some of the experience of the station, hope to see people can harvest some knowledge, soft level is not high, may write not how to, hope forgive. This article is released by TERA-RMT game Net http://www.rmt-wm.com/tera.html, reprint please keep the link, give the creator a little power, thank you!