Share the experience of building the website of Chemical industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author of the chemical site construction and promotion of contact time is not long, but from a few months of actual combat experience, the chemical industry and the general Enterprise station to promote the biggest feature is the difference between the target consumer. General Enterprise Station is the terminal is the end consumer, and chemical products are mostly the most enterprises or wholesalers. This article will combine the actual combat experience to analyze the chemical product class website construction station and the promotion.

The construction of Chemical website

The author of the customer is a well-known polymer company, its core products are high-temperature adhesive and high-temperature sealant and so on. Because of the different customer base, in the site construction, must consider the following issues.

1, site positioning. Chemical products are numerous, the website must locate the enterprise core, the profit biggest product is the leading.

2, many chemical products, but too thin, not conducive to customer quickly find products. So the site planners in the station, as far as possible to have site search function, home has a clear product classification of the navigation. Home first screen appears the Enterprise core Advantage products. The author in order to make it easier for customers to find products, but also at the bottom of the site set a shortcut navigation.

3, highlighting the advantages of the company and products.

4, listed enterprise honors and certificates. Because most of the customers of chemical products for the Enterprise Procurement department, or wholesalers, rather than small white users, it must use the example certificate and honor to prove themselves. In fact, a chemical plant has a large and small variety of honors. The author lists the high-temperature adhesive products such as ISO certification, patent certificates, honorary certificates, such as more convincing.

Secondly, the author of the company's products by the "China Aviation Materials Handbook" included, with the company's technical personnel and the Institute of relevant personnel photos placed on the site eye-catching position, more prominent advantages of the company's products.

5, for chemical sites, set clear and concise secondary navigation.

Chemical products, one has a lot of technical information, product information needs to be queried. Second, many customers need to customize different formulations of products, so in the site planning, we should pay attention to this point, rather than building a traditional enterprise display-oriented web site.

Second, the Chemical type website promotion

Chemical website Online promotion is mainly divided into stations and stations outside the station, the promotion of course, first SEO. But compared to other enterprise stations, chemical site SEO like the following characteristics need attention.

1, keyword selection.

The author found that, compared to other consumers, the chemical industry customers prefer to search for a number of professional strong words such as long tail. such as the author site's main keyword is high-temperature adhesive and high-temperature sealant. But customers prefer to search "1800 degrees of high-temperature adhesive." The customer's search consciousness is extremely strong, but does not think like ordinary small white user searches "high temperature glue kind of good" and so on words.

Search for professional strong words of customers, most of the procurement Department for the Enterprise. Compared to the search for XX products that good, and other words of the small white users, the first category of customers is our focus. Therefore, the site optimization staff in the optimization of the site, to fully tap the product's long tail words, products, professional words and so on. This requires seoer to fully understand the product, and actively to the product technical personnel to ask related technical issues.

2, article page optimization.

The author said that the Site page optimization, not to tell the article page to have H,strong and anchor text, there are related articles and so on these issues. But in the article selection, in most cases, chemical customers may be better than the site optimization staff understand the product. So in the article selection, the author's proposal is to write marketing-oriented articles, such as "Analysis of High-temperature adhesive products Network Marketing advantages and disadvantages", rather than to write technical articles. If the company management believes that the site is full of marketing-oriented articles, no technical articles appear to be rigorous, at this time you can in a specialized plate class to enumerate representative technical articles. Here remember, pay attention to reprint articles and the proportion of original articles. The author's experience is that the new station as far as possible not to reprint articles, the first is not conducive to optimization, the second is not how many customers will see your site.

3. Picture optimization

Chemical products Because of many products, there are hundreds of or even thousands of products, so picture optimization is also very important. Picture optimization generally focus on product picture names, alt tags, pictures around the text and localized pictures. Here the author is no longer a lot of ink, picture optimization done well, can bring a certain amount of accurate flow of business. Moreover, spiders like to crawl a variety of pictures.

4. Focus on Business-to-business

The author thinks, the domestic enterprise station chooses the business-to-business to have two platforms to be not spared. The first is Alibaba, the second is HC net. such as the author of the company in Alibaba transactions have 9 years of history, and for the company won a lot of customers. The promotion of business-to-business, I will not say more, we are familiar with. Of course, different industries may also choose the platform slightly different.

5, Encyclopedia entry

Wikipedia entry I will not do how to do, do not pass how to do. I think this is a good solution, go to Taobao to find someone to do, let it with links, or to pig on the release of tasks, let others do. The entry emphasis makes the product word, the profession word and so on.

6, increase the exposure rate

Improve the product or brand exposure is mainly soft, know platform, blog and so on. The author's suggestion is that the chemical network extension personnel should not spend too much time on these issues. Soft Wen Buy a few can, in the sale of products can speak even Sina, Sohu, NetEase, and news are recommended and reported our products. Know that platform marketing questions and answers are flying, a little defensive questions and answers are available.

7. Negative information

If a product is too competitive and profits are high, there is a good chance of negative information. The author thinks, the enterprise must anticipate, the early layout. If the full use of knowledge, libraries, blogs and other platforms, so that enterprise products or brand words firmly occupy the first two pages of the search engine.

Third, the chemical category of the website under the promotion

Chemical website under the line promotion, because its target customers are mainly corporate procurement departments and wholesalers, so the main focus on these points.

1, regular follow-up customer, this customer can be divided into existing customers and target customers, the main follow-up method is QQ and so on. Because the Enterprise procurement department to receive a lot of harassment calls every day, I suggest less use the telephone, or to be in the appropriate time to communicate telephone.

2, irregular mail to send, here I do not mean mass spam, but the best-selling products, the company to obtain some honor when the new and old customers to thank the mail. If the company obtains certain honors, may send the company obtains the honor the mail, and thanks new and old customer's support, hereby will the product price concessions and so on.

3, occasional visits to customers. If the author service high-temperature adhesive manufacturers, will not regularly visit some of the key customers, and leave a photo. The first advantage is that you can often contact customers, keep a good relationship, the second is capable customers realize that the company attaches importance to him, and the third of these photos to be allowed by the customer on the company's website, can give customers some kind of vanity.

4, may publish the soft article in the specialized magazine as appropriate. However, this soft paper is not cost-effective, the author recommended less.

Iv. writing in the final

The construction and promotion of chemical websites are similar to those of other websites, but there is a slight difference between the specialty of the industry and the consumers. The author in a series of chemical products, such as high-temperature adhesive, high-temperature sealant and other products, is also in constant exploration and summary, this article on the right to be a draw.

Article by High-temperature adhesive www.gwjsl.com Original, reproduced please indicate the source, thanks!