Share the experience of SNS station to advertise

The promotion of E-commerce network is always a problem, to the present in the field of personal website has been more than seven years. The beginning is to do some CMS site, the past experience let me in the new E-commerce site also use the old method, such as a large number of posts, to do everything possible to do SEO, but generally these can not be translated into actual orders. Recently tried water in the SNS site to set up ads, summed up some experience, and we share.

Let's use the data to talk to the truth.

The following is the data provided by the advertising platform, from my own access statistics platform to see the data from the source is basically consistent with this, and occasionally a little bit of data deviation, should be a normal phenomenon. I put a total of 500 yuan advertising costs, divided into 8 days, a total of the following show the number of times and clicks.

The following is the online shop platform in this period of registration data, because at this stage I did not carry out other ways of promotion, so at least 80% of the registration volume is obtained by the above advertising platform.

The following is the order statistics for this period.

Deduct some invalid data, the above data summary is, 500 yuan's expense has exchanged approximately 500,000 times the exposure, 544 clicks, 50 person's registration quantity, but also has 10 valid orders. The statistical results should be consistent with the average ad-click rate and the advertising conversion.

In the course of the launch, found the following some laws, and other owners to explore together.

The time of delivery. During the day, especially in the morning, the ad click is basically invalid, at this time the visitor's registration and purchase impulse is not strong. At 9 o'clock to 11 o ' clock is the time to produce registration and orders most of the time, this data basically and Taobao released the same situation, their statistics are also at night about the order volume will reach the peak of the day. So we put on the SNS station advertising can be put on the time as far as possible in the afternoon back time, the proposed period of time selected from 4 o'clock in the afternoon to 2 o'clock in the morning.

Second, put the price. I put the advertising platform is 0.5 yuan per click on the lowest, at the beginning of my set is 1.2 yuan, because did not see the display effect, think that their bid is too low, and then I added the price, and later found no effect is due to the server data synchronization delay caused. Therefore, we suggest that you do not rush to raise prices. The total feeling is that the price of the number does not affect the display and click. Of course the probability of too low a price may be greatly reduced. My price proposal is daytime 0.51, evening 9 o'clock to 11 o ' clock when set to 1.01, an average of 0.8 yuan or so almost, I spend more this time.

Third, put the crowd. This mainly depends on your site to face the crowd, the network advertising platform can be differentiated by geographical. SNS platform advertising is one thing Baidu can not do, that is, the exact distinction between gender and age, this is very important. For example I can set Beijing + 23-28 years old + male.

Some other tips:

1, SNS station advertising platform can find agents on the Internet, there is no need to go directly to the advertising platform to pay. Can get 80% of the price, such as spending 400 yuan can be changed to 500 yuan recharge, this time I took a detour more spent 100 yuan.

2, I also tried to do Baidu keyword, but Baidu 5800 of the initial price is a personal webmaster difficult to accept. This SNS launch starting point is low, 500 yuan can, the pertinence is strong, the effect is obvious, the effective click wants taller some.

3, compared with other advertising platforms, SNS station brought ads can give users some trust, users can be more assured that the next single, but also to enhance the site's brand, this effect is spam, forum irrigation and other extensive extension difficult to get, but also other advertising platform is difficult to get, this is very important.

E-commerce website to promote interested students can add QQ147419775 joint discussion, the above data from the Love sock Net: www.iiwaa.com, reprint please reserve, thank you.