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In the process of providing customers with network marketing services, we found that many enterprises to the network marketing departments corresponding job responsibilities and job requirements to grasp, and difficult to effectively monitor the work of the Department. Enterprise's network marketing effect also play not to maximize, to a certain extent to the personnel control is not in place. Basically speaking, the network marketing department includes such as Operation Manager, Operation Commissioner, Network editor, SEO Commissioner, website promotion, Network Marketing copy plan, website programmer, website art and so on basic post. Of course, each enterprise according to its own different needs and internal management mechanism can be corresponding increase or decrease. Below on the network marketing each post responsibility and post requirements summarized as follows, for your reference.

Job Title: Network Marketing Manager/Operations Manager

Summary description of the position:

Responsible for the overall operation of the department, website planning, marketing planning, website content, promotion planning and other business guidance and departmental staff work guidance, supervision, management, assessment.

Job Responsibilities:

1, responsible for network marketing project General planning, strategic direction planning, business process planning and supervision and control, the department's performance goals to achieve total responsibility;

2, responsible for the planning of the website platform guidance and supervision and implementation;

3, responsible for Web site product copy, brand copy, information content, topics such as writing guidance and supervision and implementation;

4, responsible for website promotion Strategy general formulation, as well as the implementation of guidance and supervision and management;

5, responsible for website data analysis, operation promotion;

6, responsible for the department's planning and establishment, staff recruitment, assessment, management, department planning, summary.

Job Requirements:

1, more than 5 years of E-commerce/Network marketing work experience, more than 3 years project planning, operating experience;

2, with project management, marketing planning, brand planning, network marketing and other systems of theoretical knowledge and rich practical experience;

3, excellent E-commerce/Network Marketing project planning operation capability, familiar with the network culture and characteristics, all kinds of network marketing means have practical experience;

4, excellent strategic thinking and creative divergent ability, with solid planning skills;

5, excellent copywriting ability, can write a variety of different programs, copywriting;

6, the network marketing business process has the planning, operation, control, implementation capacity;

7, rich management experience, excellent team management ability.

Job Title: Network Marketing operations Specialist

Summary description of the position:

Responsible for the network operation of product copy, brand copy, in-depth project planning, creative Copy, promote the writing of the implementation of the work of the website sales force and communication force.

Job Responsibilities:

1, responsible for website data analysis, operation promotion;

2, is responsible for the search bidding platform management;

3, assist the department manager to build Network marketing business process system;

4, responsible for the company's website planning Landing implementation;

5, to assist the department manager planning to establish a departmental management system, to assist staff recruitment, assessment, management, to assist the Department planning, summary.

Job Requirements:

1, more than 3 years of E-commerce/Network marketing work experience;

2, with project management, marketing planning, brand planning, network marketing and other theoretical knowledge and certain practical experience;

3, excellent network marketing data analysis ability and rich analytical experience;

4, have a certain copy ability and and website planning ability, the customer experience has a profound understanding and unique understanding;

5, the Network marketing business process has a certain awareness and implementation capabilities.

Job Title: SEO Specialist

Summary description of the position:

Responsible for site keywords in the rankings of major search engines, to enhance the site traffic, increase the number of users of the site.

Job Responsibilities:

1, the operation of the search engine to the site's natural flow, enhance the site in the major search engine rankings, the search flow is responsible;

2, engaged in Network marketing research, analysis and service work, evaluation keywords;

3, the website and third party website for traffic, data or service exchange, or strategic cooperation Alliance, increase the traffic and visibility of the site;

4, the establishment of the overall site and phased promotional plans to complete the phased promotion task, responsible for the number of registered users, PV, PR, traffic and other comprehensive indicators;

5, combined with the site data analysis, the optimization strategy to adjust;

6, understand the website business, lock keywords, site content enhancement, internal links, external links to establish, combined with site data analysis, extended long tail words.

Job Requirements:

1, more than two years of SEO-related work experience, have a large and medium-sized website optimization experience is preferred;

2, Master Baidu, Google, Yahoo and other search engines, such as the basic ranking law, and proficient in the above types of search engine optimization, including station optimization, outside the station optimization and internal and external links optimization, proficient in a variety of SEO promotion means, and in search engine keyword rankings given display;

3, with a strong website keyword monitoring, competitor monitoring capabilities, strong data analysis capabilities, can be regularly related to the effective analysis of data;

4, with the third party website for traffic, data, reverse link or service exchange of public relations ability.

Job Title: Network Promotion/Website promotion Specialist

Summary description of the position:

Responsible for the network operations, creative copy, the promotion of copy writing and publishing, media PR and advertising and other work, the site is responsible for effective traffic.

Job Responsibilities:

1, responsible for the dissemination of copy, creative Copy, soft text, news and other writing and publishing implementation control;

2, responsible for the Forum event marketing creativity and implementation;

3, responsible for media PR and advertising implementation and monitoring;

4, responsible for mail, blog and other forms of network promotion planning and implementation;

5, the site's effective, accurate flow of responsibility.

Job Requirements:

1, more than 3 years of E-commerce/Network marketing work experience;

2, with the brand planning, communication planning, network marketing and other systems of theoretical knowledge and rich practical experience;

3, to understand a variety of network marketing methods, means, processes, and have some practical experience;

4, excellent strategic thinking and creative divergent ability, with solid planning skills;

5, excellent copywriting ability, can write a variety of different programs, copywriting;

6, the network culture, network characteristics, netizens have a deep insight into the psychological and perceptive.

Job Title: Website Editor/web editor

Summary description of the position:

Responsible for the network Operations department information, topics such as Web site content and promotion of writing the implementation of the copy, the website sales force and communication force.

Job Responsibilities:

1, responsible for the regular website information content and product editing, updating and maintenance work;

2, responsible for the site theme, column, channel planning and implementation, can be effective integration of online products, with the planning of the implementation of the activities to promote the sale of the program, so as to achieve sales objectives, timely to the website channel feasibility planning, design requirements report;

3, the preparation of the website propaganda Materials, collection, research and processing of network readers and feedback information;

4, the channel management and the development plan of the column, promote the enhancement of the website popularity;

5, the group and the branches of the news activities of the outreach work and the activities of the timely reporting and review, important events and interviews with people;

6, the relevant content of the site to carry out quality control to enhance the quality of the site content.

Job Requirements:

1. More than 2 years working experience as a journalist or editor;

2, familiar with the Internet, to understand the network marketing, has a strong channel maintenance and thematic production experience and ability, the customer experience has a very deep understanding;

3, with a solid marketing knowledge and rich practical experience, can effectively enhance the site's sales force and communication power;

4, with solid writing skills and editing ability

5, has the good communication ability and the expression ability, has the quick preparation the reaction ability and the strong analysis solves the problem the ability;

6, excellent work sense of responsibility, good team spirit, can withstand a certain work pressure;

7, familiar with the establishment and maintenance of the site, understand and can use Dreamweaver,photoshop,office software and other web editing tools.

Job Title: Network Marketing copy Planning

Summary description of the position:

Responsible for the network operation of product copy, brand copy, in-depth project planning, creative Copy, promote the writing of the implementation of the work of the website sales force and communication force.

Job Responsibilities:

1, responsible for the company's product copy, brand copy, project copy of the creative and writing;

2, responsible for the company's website project planning and the Web site to edit the joint implementation of the copy writing;

3, responsible for planning and planning the preparation of plans;

4, is responsible for the dissemination of copy of the creative and writing;

5. Responsible for the sales force and communication force of the website.

Job Requirements:

1, more than 3 years of brand, advertising, soft paper writing work experience, have a certain degree of strategic program experience;

2, with marketing, brand, advertising and other systems of theoretical knowledge and rich practical experience;

3, excellent strategic thinking and creative divergent ability, with profound insight;

4, excellent copywriting ability, can write a variety of different programs, copywriting;

5, familiar with the network characteristics and network culture, network Marketing has a certain experience, familiar with a variety of network marketing means and methods.

Job Title: Website Programmer/Website Development

Summary description of the position:

Responsible for network Operation Department website program development, server maintenance, internal network maintenance, and provide reliable program support for department operation.

Job Responsibilities:

1, responsible for the company's Web site procedures Development and revision of perfect

2, responsible for the site's additional function development, to provide technical support for the operation of the department

3, responsible for the company's server management and maintenance, the server is solely responsible for security

4, responsible for the development of a number of promotional tools for the Department to provide technical support to promote personnel,

5, responsible for the company's internal network maintenance, IT equipment, terminal hardware and software maintenance, management

Job Requirements:

1, more than 3 years experience in Web site development.

2, has the large and medium-sized Internet Project development experience, can complete the website development work independently;

3, proficient in ASP, asp.net, PHP (according to their own needs), can be very good processing procedures and databases;

4, familiar with SQL Server database, have in large and medium-sized database for Web project development experience;

5, know how to master xhtml, CSS, Javascript, AJAX, JSON and other Web page technology;

Job Title: Website Art/web Designer

Summary description of the position:

Responsible for the company's website design and operation of the art needs of all aspects of the work.

Job Responsibilities:

1, responsible for the company's website platform design and foreground production and revision work;

2, responsible for site pictures, focus map, flash, layout and other design work;

3, is responsible for the website focus topic design;

4, responsible for electronic books, mail, etc. in the operation of the art design;

5, responsible for the company's other needs of art performance work;

6. Be responsible for the visual experience of the website customer experience.

Job Requirements:

1, more than 2 years of marketing-oriented web design and production work experience;

2, the outstanding esthetic ability, the unique creativity, The Good Fine Arts Foundation, the strong webpage creativity design and the visual performance ability;

3, skilled use of photoshop,flash,dreamweaver and other design software;

4, understand HTML, JavaScript, CSS and other web design language specifications;

5, proficient in Web page layout design and Web page production, graphic design, independent completion of the entire website project design.

Network marketing departments related to the position and job requirements basically as mentioned above, the final staffing and position of the functional requirements to be based on the actual situation of the enterprise! This requires flexibility in the day-to-day process, and many companies will gather several positions for one person based on some consideration, however, The ultimate goal is to maximize team efficiency.

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