Share the idea of doing Business station optimization in English

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Hello everyone, I am the old boy SEO studio stone, in the Enterprise station optimization orders are most of the Chinese site, that is, we call Baidu optimization, but there are a small number of English enterprise station orders, this part of the customer to do Google optimization. For example: Some do auto parts business site, there are generally two versions in English and Chinese, and the English version of the nature to do for Google optimization. In fact, from the big direction, Google optimization and Baidu optimization does not have much of the essence of the difference, but in some details, as well as the optimization of time differences, some people say that Google optimization than Baidu difficult to do, some people do not think so. The following is based on the author of a case to analyze the English Enterprise station optimization ideas, think of the English enterprise station How to do keyword optimization, perhaps you do Google optimization when a little inspiration.

First of all, keyword difficulty analysis

As shown above, you can use Google AdWords keyword tool to see the keyword competition, search volume, and so on, you need to pay attention to set a good search conditions, to obtain more reliable data. This tool is similar to Baidu Index, the difficulty of a certain keyword mainly depends on three factors: search volume, the first three pages of competitors, keyword search results. And do Baidu optimization when the basic same, the most important link is the analysis of competitors, from what several aspects to analyze it? Since the keyword has been selected, then only to let their own site more than competitors, received such an English enterprise station order, the first to do some basic SEO diagnosis, to see where needs to be modified. Unreasonable place best or rectification, some enterprise station content also has the question, the messy irrelevant news too many, these content needs to delete.

How to better analyze the competitor's SEO data? Personal advice to do a site monitoring system, of course, there are many such software online, but basically are charged, if you do not want to spend the money, you can find a programmer to write one. The main function is to collect competitor's data, such as included, outside chain, domain name time, etc., collect certain data can use the program to generate the corresponding data table, easy to monitor the website, the author also made a similar system. The more troublesome is that Yahoo has closed the function of the chain of inquiry, now see other people's website outside the chain of data, SEO work many can use software and procedures to deal with, can greatly improve work efficiency.

Then the content and the outside of the chain building

Google compared with today's Baidu, more value outside the chain of construction, the English chain resources are more than Chinese rich, but the chain type is still a few, blogs, bookmarks, forums, these resources have to have. In addition, English SEO started a lot earlier than Chinese, of course, the foreign SEO technology is more mature, so the English SEO software is also very many, and a lot of software to do a good job, like some mass software more, well-known XR, SB, SENuke and so on. However, in the English Enterprise station optimization, it is recommended not to use these mass software, mass software is not good to control the quality of the chain, not often operate these software SEO personnel, it is difficult to control a degree of problem. However, some SEO software can help increase the page included, such as RSS submission class software, the total outside the chain construction still to be mainly by hand.

Content has always been a headache, English enterprise station should be from where to obtain original content? If your English is very good perhaps can write a little, but most SEO personnel English is not how, even if is to do Google optimized peer, want to write an English product article, I am afraid it is very difficult. That can only go to pseudo original, how pseudo original is more effective? General software translation of the sentences are mostly not read, only the artificial translation is more reliable, but how to find so many people to help you translate it? may be able to ask some students to learn English online, price can be lowered, translation of similar products in Chinese articles, This will also get good quality content. Or you can publish the mission online!

Finally, optimize the cycle and quote

Regarding the English Enterprise Station optimization quotation and the time question, I thought may draw lessons from the Chinese enterprise station, according to the search quantity and the competition degree to quote, this convenience is very difficult to have one standard. However, according to the same factors to assess the price, I believe that the same keyword, the different optimization of the company or studio quotation error hundreds of is normal. In the Chinese enterprises to reduce the number of orders today, can we consider to enter the English Enterprise station field? Optimization cycle of English Enterprise station I reported or 1-3 months, and the Chinese enterprise station almost, this according to their own actual situation, if you have good technology, rich resources, can be appropriately shortened, after all, the shorter the optimization cycle customers like. Of course, to ensure that the ranking is relatively stable, there is to do the normal optimization, good I share so much, and then continue to talk about the English station optimization skills! Article source: Bearing http://www.dlzyb.com/original release reprint reservation address