Share the promotion model of e-commerce website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

E-commerce Web site in accordance with the operating mode can be roughly grouped into the following: First, ready to go public and can get a lot of money into the power of the big guy; second, the small and medium power companies that cannot get large sums of money The former is more capital operation, so there is no need for profit, and small and medium-sized enterprises can not afford this type of play, so the need to use more combinations to promote to ensure that they can survive the wave of electricity, this is the focus of sharing today.

Today's topic is divided into two parts, the first is the Electronic business site before the basic construction, can also be called preparatory work. During this period, we must do a good job in three parts, the first is the user experience building. For example, the product description of the website is accurate, use Word is correct, payment method is complete, distribution is complete, customer service system is normal. This series of things are closely related to users, directly generate interaction, related to the trust of the site, not to be underestimated. The second is the construction of customer resources, can also be called customer resource maintenance, such as holidays for customers blessing SMS, regular customer return, monthly organization for customer feedback activities, in short, to do everything possible to deepen their impression in the hearts of customers. Once again, the construction of marketing resources, including outside the chain resources, QQ group resources, Weibo account, external blog training, all the necessary resources in the later promotion needs to be ready in the early stage.

Again, website promotion in the implementation of ideas: the most common in the promotion of electric business is the festival special activities to promote, to the month as a unit, the work will be refined to weeks, or even days, implementation. For example, to promote the festival activities, we will start in the first week of planning, and design the activity page. Second week and third week time implementation promotion, the promotion mainly divided into two pieces: free promotion and pays the promotion. Free promotion is the traditional SEO, forum promotion, QQ Group promotion, blog promotion and so on. Paid promotion includes SEM, Weibo forwarding, local portal hard and wide. Then we will be in the fourth week to do a good job evaluation, which includes traffic, volume, transaction amount, membership registration, user consultation volume, etc. five aspects.

The last thing to talk about is the trust of the Electronic Business site, and now many of the electronic business site, fake and shoddy goods are also Bhing. How to solve the problem of trust of electric business website has become a big difficulty for many electric business enterprises, in this way, our usual solution is divided into three parts, the first is to enhance the professional degree of the website, including the quality of the website content and payment method, etc. Second, through the brand soft text to improve the site's exposure and credibility, the third is through High-quality customer service, improve user reputation.

Original statement: The above article by Song Anmin first published in Wuhan SEO blog, reproduced please indicate the source. Original address: http://www.anminseo.com/717.html