Share the Rookie Webmaster Foreign Trade website Optimization Experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The rapid development of the Internet, E-commerce gradually replaced the traditional way of marketing, domestic and foreign trade transactions are more and more ordinary, foreign trade sites are more and more, did not do foreign Trade station webmaster will start to consider how to optimize the foreign trade site, foreign Trade station construction needs to optimize those aspects, and you share the experience of their foreign trade stations.

1: Foreign Trade website Optimization site template Construction

Foreign trade website is mainly based on the business of electricity, to maximize the user to display your product information, so the template of the site first to be cautious, the site template selection can not be too fancy, to be on the home page to show the style of products, templates do not choose the system of their own templates, according to their needs to optimize the template, Also do not choose which kind of picture template with scrolling, this will increase the burden on the server.

2: Foreign Trade website Optimization website domain name construction

The site's domain name is like a person's name, good domain name easy to remember, domain name to choose and their own products similar pinyin, or corporate website name, or a major product in English name, so more conducive to foreign trade station rankings. In the sentence many times someone will spend money to buy a domain name, which is enough to reflect the value of the domain name, so webmasters do not ignore the importance of domain name in the optimization.

3. Foreign Trade website Optimization website Space Construction

Foreign Trade website image file is very many, this will increase the stability of the site space, and the speed of Web site visits, foreign trade and domestic web sites like the speed of the search engine is the most concerned about, but also the most concerned about the user. Foreign users are very important time, time for them is money, who would like to wait for your site to open. Therefore, foreign trade stations to choose the space to access speed, independent IP, preferably foreign host, now a lot of foreign virtual host, there are many host the after-sale and speed are very considerable, but also do not need to record. Webmaster do not worry that foreign host expensive, but if you even save the host money, then you have to rely on what to your own profit, AdSense can buy in the concession, foreign hostease host has preferential activities, discount code: hostease, purchase can be 20% discount time, The webmaster you need can try.

4. Foreign Trade website Optimization website logo image Construction

Most of the pictures of foreign trade websites, this inadvertently will increase the speed of the site, the site's pictures do not use Flash, the image of the Alt attribute to and the site keyword-related. The picture does not design too big, the picture must be able to the real reaction product information, the picture must after the art to post to the website.

5. Foreign Trade website Optimization website Navigation Construction

Foreign Trade website Navigation construction is indispensable, the site itself within the chain is very few, navigation links are sure to have, navigation to be able to reflect the classification of products, to a level of directory and level two directory, so that users can directly find more things. The right side of the site to display the product information has preferential information, so that users can facilitate the search for products, but also to the site to add more opportunities to display products.

6. Foreign Trade Website Optimization website user Experience Construction

Foreign trade website to set up the site Products FAQ email features, users want to be able to communicate with you, the site's product description to be detailed, the site to set up a shopping cart, this is a foreign user's shopping habits, the site to support credit card payments, foreign people generally use credit cards, the way to pay a variety. And the most important thing is that the website's English translation must not be wrong, so that people will not understand your product information, is also a joke.

7. Foreign Trade website website Search engine Construction

Site on the line before the optimization of the construction are resolved, it is necessary to search engine optimization for the site, foreign trade website to do optimization for the GG search engine to do more, GG focus on the content of the site and the construction of the chain. The website keyword construction also wants to carry on the optimization, these basic things all and the domestic website optimization is same, the keyword should be reasonable, the search engine can crawl to you better. Webmaster in the optimization of foreign trade stations outside the chain construction must be a lot of doing. Outside the chain is generally from the Foreign Trade blog, a large number of registered foreign Trade blog, to the main station to add a large number of outside the chain. Search engine for the promotion method or a lot of, the website of the mail marketing, the same kind of site navigation platform for the promotion of search engine auction promotion and other search engine promotion methods.

The basic principle of the Foreign Trade website's optimization is the same as that of the domestic website, is to grasp the psychology of foreign people, and then marketing, to achieve high-quality user experience, the site in the GG search engine can have a good ranking, the site's sales are very objective, foreign people's consumption level is very high, At the same time the site to sell different products at different times, so that the site is not a off-season. To maximize the profitability of the site.

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