Share tips for web site owners to do new tips

At present, basically all of the sites are inseparable from the search engine optimization, just like a friend just asked me, a newly made website how to do promotion, this article will introduce some of the most basic knowledge of website optimization, hope For newbie webmaster helpful, master please skip.

The first point, we should be clear that the website is baiduspider can only read the text form of the content. Therefore, when we do website optimization must be in plain text keywords show. Try to use less js or flash website. And when appearing as pictures also try to add alt tags to help spiders understand the content of the picture.

The second point, a reasonable arrangement of the site structure. The entire site as much as possible to take a flat structure, from the home page to the final page is best not more than 3 layers, do a good job classification of the site content, recommended sites using bread crumbs navigation, allowing customers to more easily and quickly find what they need. You can also improve the search engine site segment classification of understanding.

The third point, the choice between subdirectories and subdomains. The current personal website in the search engine weight is not very high, the content can not do and portal as updated every day a large number of original high-quality articles. Therefore, the personal website recommended the use of sub-categories below the column. Its advantage is that it can effectively help prompt the weight of the main domain name.

Fourth, the overall layout of the site planning. Website should try to simplify the code, the layout is clear, there is no sense of drag. And try to shorten the length of the URL, it is best to appear pinyin keywords or English words, this is conducive to search engine optimization.

Fifth, the title of the site written. Each page of the site as much as possible to achieve unique title does not repeat. Search engine treats keywords in the title distribution weight is in accordance with a descending from left to right. So this requires us to write the most important keywords at the top of the title. It is best to take the form <article title_ channel name_site name>.

Sixth, the choice of site keywords. Poor choice of keywords, there is no flow is no traffic quality. The choice of keywords There are a few points to note: 1. Select the keyword from the customer's point of view is particularly important. 2. Create your own brand keywords, do not blindly to imitate. 3. If your site is regional, it is best to add regional keywords, such as: Foshan moving company, Foshan moving company.

The seventh point, the website content release. Many sites have the content of the site was collected by people to enrich their own site content, which makes the impression that the search engine is not good for the site and therefore be K, so the content should be as original as possible, even if the acquisition of other sites Can make the appropriate changes, or write what they think is not inadequate.

Eighth, the site outside the chain of erection. Website outside the chain for the current website optimization can be said to be very important. External corporate erection of the site can be set up by exchanging links, submit sub-categories, blog forums and industry websites to publish information such as ways to increase the chain. Of course, the conditions of the owners can also write a soft paper to the site to do outside the chain.

The ninth point, Baidu explicitly said that the content will not be assigned the weight of the description, but still please friends and webmasters carefully prepared here, the role here is also reflected in the Baidu included the snapshot when the site is simple At a minimum, it can enhance the customer's search experience while searching.

Summary: The key to optimizing a website is how to make it easy for customers to find your website and get valuable information from your website. This requires us to do a few basic above, should vigorously develop the content of the website, valuable original content is the core of optimization. In addition you can also exchange some high-quality friendship links, and strengthen the construction of the chain, so that their site should be combined, in fact, the optimization of the site is not difficult, I hope the owners and friends to make progress together.