Share Web site operation 10 immutable hard truth

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The operation of a Web site to take into account too much, the way to go a wide variety of success has been achieved. Some sites rely on content and success, some sites to provide trading platform and success, and some sites to sell goods and success, and even some sites by reprint information can also be successful. In fact, the website operation has 10 immutable hard truth, very worthy of our reference!

The team's executive power determines everything

The whole operation of the project emphasizes teamwork and execution, a person's ability is no longer able to carry the whole project, the project from the planning positioning to the on-line operation of profit and other needs through planning, development, testing, promotion, marketing and so on a number of aspects of efforts, only to enhance the entire team's fighting ability is the basis for success.

Everything around the user to consider

The first rule of network survival: How many people pay attention to you! For the website operation, the user is the money, the website without the user attention is a worthless rubbish. By the way to remind those individual stationmaster, rely on SEO to survive webmaster don't seo and seo, a search engine of a senior management staff said "as long as users like the site we like." That means the search engine will always put the user's favorite or excellent content to the user before, the search engine ranking rules in this matter will never change. To users concerned about us, first of all, we must focus on users, to analyze the needs of the target user groups and behavioral characteristics, a large number of users to collect the needs of the content, only mastered these can be a good combination of product marketing.

Clear market positioning

With its own resources to the advantages of clear and accurate market positioning. If you do not have a clear market positioning, will be in the course of the operation to make you go a lot of detours or because of too many competitors and miserably quit. Location is not clear words are not clear service objects, can not effectively lock the target audience user groups, can not accurately analyze user needs and characteristics, and how to surround users. Think of a large user group, but like the sea can not see the end!

Good location and better profit model

A good profit model allows you to get into orbit faster. We can analyze the user's rigid needs and potential needs to find a better profit model. Some websites are doomed to be very difficult to profit, some websites may be the profit pattern did not find, for example buys, everybody can think about two or three years ago the group buying website is how now is how, in fact is the profit pattern ingenious transformation. Of course, we can follow the conventional profit model, but this means that, like others, if there is a better profit model, you may suddenly jump out.

Technology is a hard foundation

For Web site operations, technology is essential, there is no good idea of technology to achieve how to do it, so need technology to achieve these product features to users. Although many of the systems are now open source for free, but the different needs of different users of the industry, will certainly extend a lot of personalized needs, a system can not 100% suitable for each site or user, in the actual operation of the process or need to a lot of technical support, such as personalized function of the change, Even if you change the word to a larger point or to change the color is still required technology to implement. Of course, more innovative features and personalized customization is inseparable from the development and improvement of technical personnel, only strong technical basis for the site to operate security escort. At the same time, the security of the site can not be ignored, the site was attacked, the data was stolen, the site was a makeover, and so on security issues, these problems directly threaten the normal operation of the site, which is also the need for our strong technical team support!

Content for the Emperor

said that the content of the emperor, of course, has its truth. What does no content user have to do with your website?! Of course, the content can also from the network, but now for the regulation of intellectual copyright more and more stringent, completely by the content of the Web reprinted by the search engine is ignored or even neglected, for users is not enough to attract to retain them. No content of the site living space is getting smaller, so the content is the site operation of another hard truth!

Good content does not know how to promote is not content

"Wine is not afraid of alley deep" The truth is not suitable for the network, we all know that the information age any good wine may be someone else overnight "steal" light! In the information age can really say that time is money, to promote the race against the clock, some projects may have spent a great deal of confidence in the development of a large price of the site, Always think of how good they are, on the line after the small amount of traffic is poor. We want to know before the line or you are very good, but with us the same excellent site is still a lot of, and you do not seize the time to promote, the Internet quickly make you fall behind quickly! We have to know how to analyze channels and users, to the fastest and most direct to let the target audience understand us.

Promotion needs to combine marketing

The purpose of our website is to profit in order to make money, so there is a good promotion of traffic, we have to combine good marketing means, in fact, not only E-commerce site products need marketing packaging, a lot of service-class sites can also be combined packaging, such as "good faith pass" According to the core products combined with user demand for marketing packaging portfolio. Good marketing planning is more popular with users than a single promotion.

Marketing needs to pay attention to Word-of-mouth communication

Good Word-of-mouth spreads better than any marketing promotion. Word-of-mouth is the ultimate weapon of marketing, I'll tell you 100 better than your friend to say good. Word-of-mouth Marketing from the 6-degree theory, we are familiar with the kaixin001 on the perfect through Word-of-mouth SNS model of the rapid rise of the internet to perform a creative miracle. Miracles are not accidental, we may also create another miracle, as long as we strive to explore the use of good word-of-mouth spread, believe that miracles will reappear.

Living space and income balance

Balance the revenue and expenditure of the website according to the actual situation. It is clear that the online operation of the website will not generate revenue immediately. Some projects of investment planning even in the 35 or ten years before the beginning of income generation, some sites continue to run losses for many years are still continuing, if the insistence is a victory, but if the site can not sustain their own words, what reason to lose? What can we do to keep it going? Does the website have the most basic living space in the industry, can it be balanced?

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