Share webmaster SEO optimization process easy to make details error

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After the internet enters people's lives, network marketing has become the main marketing methods, SEO optimization technology has been the major enterprises, in view of the constant updating of search engine algorithm, stationmaster in the process of optimization may make some details wrong, the author summed up some common SEO optimization errors, sharing for everyone to learn together , but also welcome you to add the exchange.

Baidu Snapshot does not represent the keyword ranking

Baidu Snapshot is Baidu spider on the current page crawl back to the archive, a lot of webmaster's optimization point of view exists: The new snapshot date, the higher the weight of the site, keyword ranking the better, conversely the lower. The fact can be confirmed that the snapshot and the ranking is not very small, the site snapshot update frequency and weight does not have any direct relationship.

Two, Black hat SEO can be used properly

Novice webmaster just started to do SEO will step by step in accordance with the regular SEO rules, completely black hat seo shielding outside the door, Black Hat SEO profit is the main feature is fast, in order to short-term benefits and the use of cheating methods. But for some special industry sites, relying on a short period of time to profit from the site, the appropriate use of Black hat seo or useful.

Error in writing a document

Robot file can reduce the spider on the site crawl, reduce the loss of the weight of the site, originally added this file is SEO optimization, but because the webmaster can not be correct understanding of its wording, often will appear the wrong robots file, serious will lead to the site is seriously down right, Even cause spiders can not normally access the entire site. For example, the disallow:/404.html, seemingly web site is to avoid the loss of weight 404 pages, is actually the wrong way to write, prohibit the spider to 404 pages to visit, so that in fact 404 of the page has lost its meaning, will lead to a lot of dead links in the site to produce, Will cause the site to encounter unnecessary power down.

Four, the anchor text inside chain construction error

Anchor text within the chain construction can improve keyword ranking, site keyword ranking is mainly rely on a strong anchor text link to complete, for search engines and user friendly experience, the effect of anchor text may be the best in several forms of link. Common anchor text inside the chain construction error is: In the pages of different keywords will be linked to the same page, spiders can not determine which keyword is the main keyword of this page, resulting in the dispersion of the page weight, serious will cause spiders think is cheating optimization.

Five, oneself write is high quality original

Search engines are increasingly demanding on original content, original content has been SEO optimization problem, in order to find original content webmaster also racked their brains, leading webmaster will think that as long as they write is the quality of original content, high-quality original is not equal to their own writing, their own writing is not equal to the quality of original content. High-quality original content is a Web page with low repetition rate, and the Web site theme content, search engine on the value of the Web page, not from the number of words, but from the quality of its resources, as long as it is valuable content for users, if the content or service provided on this site is very valuable, that for the search engine speaking, is a high-quality website.

Six: SEO optimization is the outgoing chain

For some enterprises outside the chain of Commissioners, SEO optimization in their eyes is just hair outside the chain, the more the more the chain of keywords ranking will be better, the fact that the chain is just a search engine to judge the value of the site one of the standards. If the site is not supported by the outside chain, may not be the search engine of love, there will be no efficient weight, but the chain is not the essence of SEO, SEO needs to optimize the chain of construction, but also the core content of the site construction, good user experience, improve the internal structure of construction, strong online customer service system, Can even add sophisticated network marketing plans. Outside the chain is not SEO optimization of everything, the user is the site of God.

The correct use of the H tag

H tags can be more obvious to tell spiders and users of the main content of the site, different pages can use the H tag for different content, a lot of webmaster will mistakenly think that H tag to pass the station in the same position, so it is easy to the whole station of the H1 label to the logo or site main keyword. For the use of H1 tags in the homepage can give the logo, the content page is of course to give the content title, add the importance of the title. H1 tags in a page can only be used 1 times, H2 to H6 tags can be used many times, but in view of the principle of SEO optimization, recommendations are used once, many times is to dilute the weight.

Eight, the keyword ranking up does not need to maintain

Before the forum to see the webmaster exchanges, said their own keywords ranking has been on the home page, do not need to continue to do optimization maintenance. This idea is really wrong, first of all, industry competition is constant, competitors will continue to improve their site quality, improve the weight of the site at the same time to your site on the formation of intangible pressure; second, search engine algorithm is constantly updated to upgrade, SEO skills is continuous work, how to do not need to maintain the said; Finally, the keyword rankings not only need maintenance, but also need better maintenance, the site has a flow of the site will show that the customer generated, in order to improve user experience, keep customers in the site to generate order sales, the maintenance of the site needs more detailed, and then to achieve the ultimate marketing purposes.

Due to the time part of the part-time bar (http://www.jianzhi8.com) today to give you a summary of these 8 details, there will be time to continue to give you a summary of common SEO optimization details error, if you also have good details to share with you, you can contact the author, we share the learning, Share more knowledge points.