Share website Construction Operation Five Essentials easy to realize stationmaster dream

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Easy achievements Webmaster Dream, as long as you have enough time, have the energy not afraid to endure hardship, I think you have a successful start. I work and rest basically all the time on the Internet, look at information, send news, engage in web sites, do analysis, this is my online assembly line. Long night, tonight is also difficult to sleep, at this time I, immersed in my website career memories, immersed in my building station experience summary, found himself walking all the way, really tasted the ups and downs of life Salty "five", with the bitterness of failure, with the joy of success, accompanied by the memory of how many overnight, Amoy to the site to make several barrels of gold ...... Tonight, suddenly there is a desire to write something, perhaps I can really quietly put their webmaster career written down, my experience of building the station to write down, and all see this article to encourage.

July 2005, I first know the easy CMS and dynamic Network Forum, to achieve my webmaster Dream, January 2006, my website online, January 2007, Le Lekian sports Fitness online line; July 2008, received Ali advertising fee ... This way, I have a kind of inexplicable feeling, the idea has been released, the spirit has been relaxed, my experience of building a station to share this beginning.

I will be the website operation construction divides into the website plan, the website content, the website optimization, the website traffic, the website profit five key points.

The first website planning is the first link of website operation, which plays a guiding role.

Web site planning, like the steering wheel, determines the direction of the development of the site and the way out, but also affect the site traffic and web traffic. I do more than three years of network editing, found that planning for a site is very critical. The lack of a site planning is the most terrible, blind and no direction to do the station, in the end or into a cul-de-sac, or even waste a lot of time and energy, in the end is still a empty.

Site planning is mainly to make their own site to set a single, simple is that, your website main content is what, your website browsing group is who, your website sticks The visitor's what, your website competitive advantage or strong where, your website future development direction is what ... And that sort of thing.

The second website content is the website operation Essential Link, fills the function.

The website content is like the additive, decides the website traffic and the profit, also affects the website planning implementation and the website optimization. Website content is generally divided into reprint, false original, original three levels, reproduced content and other sites, including the title and the text, this copy and paste and collection is not a big difference.

Pseudo original content is the text and reproduced almost, in the title and the first paragraph of the article or article Summary to change, this is much better than pure collection. Original content is a deep fusion of reproduced articles, one or more articles to be summed up or merged, or entirely from the content of the creation. Like my mobile Web content, 80% is false original, 20% is original. My article is manually added, the reason for doing so, one I read a lot of articles, their own knowledge will be precipitated, learn from or grasp some things, and I can better do further integration and original.

A site has false original content also not, must have their own characteristics, such as Bo Ya Network will soon launch the blog darkroom, blog interviews, blog clinics and other heavy original flagship column, which is conducive to improving site visibility and reputation. In addition, the text typesetting to be very fastidious, typesetting standard and correct, there is no independent code and content, page layout to strive for simple and full, the site is presented to the most visitors is the site content, as for the site art and site style is secondary. Therefore, the webmaster who are building stations may wish to consider doing some of their own characteristics.

The third website optimization is the promotion link of the website operation, plays the catalytic role.

Web site optimization As a catalyst, determines whether the content of the site is popular, but also affect the future development of the site's thinking and direction. Website optimization as long as grasp two words, one is "thin", meticulous, will optimize the invisible infiltration in the site. Like from the base article title, article keywords, article summary, alt picture and so on. In particular, the title of the article, good title can cause readers to read interest, but also can be favored by search engines. This basic optimization technology can be seen in many webmaster tutorials, webmaster need to do is to be able to implement these details, rather than bubble in the optimization theory heap.

Like me for the picture will always do alt attribute optimization, practice analysis, my Bo-Ya network blog picture material in Baidu Pictures are included and bring traffic. In addition, the site's external chain and the inner chain is also part of the optimization. Outside the chain is not only refers to friendship links, but in the article to do some of the other site links, internal links can increase the content of the site's mutual links, can increase the PV capacity of the site.

As for the other advanced optimization techniques I have not learned how to personally feel able to do this in place, it is sufficient. The second is "degree", although the optimization is good, but to have degrees, some owners have to engage in the title Party's practice, is to flow, but simply get a title, and there is no real content, but also some webmaster everyday thinking about the site optimization problem, but do not know how to cut, the results of a lot of wasted time. Therefore, the optimization must have degrees, even if your site optimization is not very good, but your content is very good, can bring repeat customers, that is your site's success.

The website traffic is the witness link of the website operation, which plays a foreshadowing role.

Web traffic like stepping stone, can be the site planning, site content and optimize the work of the site to the profit of the site to the important stage. A website has content, no traffic must be a dead stop, even if you update forty or fifty articles every day, it is futile. Site traffic is mainly from the new visitor traffic and fixed repeat return traffic. The new traffic is mainly through the search engine or external links, whether the new users can be converted to repeat, depending on the site content and user needs.

Generally speaking, the website how to do have 10% repeat guest this can explain that the website has a certain stickiness, in addition, can also through the website PV and repeat customers analysis to improve the flow, timely update some of the content of repeat customers. To keep a repeat customer, your content must be series and continuously updated.

Improve the flow of more methods, such as attention to hot events, article summary topics, regular analysis of traffic, hot events again cut, and so on, I make a simple introduction to the last point. Like the Sichuan earthquake is a matter of great concern to the whole country, at that time I started from the earthquake, that is, to update some of the earthquake moving deeds, earthquake experience, earthquake heroic deeds, earthquake speeches and so on, in the short term flow up to 5,000, and break through the 10,000 mark, and according to my observation that this flow is long tail, rather than explosive. Now there are also a lot of search volume every day. Like the Beijing Olympics, I do not start with renewing the Olympic news, instead of looking for a seemingly unpopular keyword "Olympic line", did not think that the effect is not my expectation, the Olympic Games every day has four or five IP came to my station, which is enough to explain my own find the point of entry or more correct, of course, different sites, The pointcut will be different, I'm just a simple description here. Our stationmaster needs the flow not to explode, but rises in the steady stability.

Website profit is the key link of website operation, play the role of transformation.

Website profit is the incubator, is to do the return of hard work for the webmaster, but also the site continues to operate the capital. is also witness the site planning, site content, website optimization, website traffic can eventually be transferred to the key to profitability. Do not want to make a website to make money, that must be a lie, but do the website, must make money, that is empty talk. It is not easy to do a website, can make money of the website is not easy, can make a profit website is even more difficult. Website profit is different from the website to make money, the website makes money only represents the website to make money, the website profit is eliminates your investment fund, then obtains the net remaining fund is how many.

In addition, Web site profitability includes relationships and the profitability of social relationships. For the site to make money, I am also at the exploratory stage, so there is not much experience to talk about, in short, the current income can be. Received hundreds of yuan advertising fees, but at present the energy is still spent on doing content and flow, as long as there is traffic, from the site to make money is not far away, the pace of the site's profitability is also getting closer. The revenue from the site can only increase my living expenses, but I know a lot of friends from the website is also rare, this is a very valuable wealth, this can not be measured by money.

Welcome reprint, Article Origin: http://www.phinow.com/faq/list.asp?unid=371 (phinow.com).