Share: What are the ways to choose key words?

Keyword is the customer input search engine to find information, key words need to be considered from the customer's perspective. Engaged in sales or Web site management, perhaps for how to set the appropriate key words to worry about, because if you often modify the keyword, will be the search engine penalty. After practice I find out three ways to find the exact keywords, you can use other people's labor results, choose their own appropriate keywords. This article takes the furniture industry as an example, explains the keyword selection method. High-end wedding planning () optimizer analysis is as follows:





one, for reference industry leading enterprises or the top of the site





first say how to find the top of the site, open Google website, pay attention to doing foreign trade to choose the English Google website, and then enter the main products, I choose "Sofa" this product word.





1) Go to the website to view the source code





View then click to enter the site, in the browser page is not able to see the site is what keywords, because the site's keywords only in the source code of the Web page, for search engine reference, does not directly appear in front of the user. To view the source code, we need to use the menu tool to view the other. This can be done by clicking the right mouse button or "View Source file" Under the "View" menu.





2) Find the right website.





through the Google search engine to get some paid advertising rankings and natural rankings of enterprises, where the yellow background on ads is paid to click on the ranking, the general pay ranking keyword not to consider, we choose the first natural ranking of the site. Because this part of the site's keywords have been optimized to understand the customer's search habits, is a rare reference material.





3 to find the keyword in the source file.





With the "View Source" item, the browser pops up a text tool that records the source code of the Web page, such as Notepad. General site keywords will be in the page's source code at the beginning, the tag is as follows: Meta name= "Keyword", you can search through the function, find "Keyword" Word to find records. The "content=" on the back of the tag is the key words used by the website, such as sofas, Sofa, leather sofas, fabric sofas, cornet sofas, and so on, which is the keyword we want to see, and we record them together, As we set up the corporate website or foreign trade to promote the Site keyword reference.





4) Leading industry website reference





industry leading Enterprises in the Web site is generally through specialized design and optimization, the site's keywords have been carefully selected, we can learn from. We can use the above to look at the aspects of the site keyword, record it.





second, the use of search engine keyword tools





through search engine test keywords is the most direct and effective way to find keywords, because search results can bring people a lot of valuable information. Because the search engine keyword tool, brings together the customer to search the product the input word information. Baidu has Baidu index, which is more practical for Chinese customers, recorded customers use vocabulary, long tail keyword popularity.





This article focuses on another heavyweight tool Google AdWords, I believe that many do network optimization or web design people are very familiar with it. It is not only applicable to domestic enterprise websites, but also a good helper of foreign trade website popularization.





1 Search keywords.





in Google adwords input search keywords, here also take the word "Sofa" as an example, and then click the "Search" button.





2) View Google adwords display keyword





Google AdWords Lists the number of searches for the word based on the keywords just entered, and lists other broadly related phrases based on the industry features of the keywords, such as the sofa fabric, sofa sofitel, leather sofa, moderm sofa, etc. shown below, In which we through the global monthly search volume to see sofa sofitel, leather sofa, such as the search volume is good, leather sofa also with the first method introduced by the industry ranking site selection of the same keyword, can be used as a reference to the choice. and a single "furniture" Although the search volume is high, but because its goal is too broad and not clear, competitive high without consideration, because the site's keywords more, each keyword to get the weight ratio will be reduced, get the ranking will fall. The keywords in Google AdWords, especially the words to search the top of the list, are worthy of reference.





three, the key to the large business-to-business platform to provide.





uses business-to-business platforms to find keywords, which is a very close approach to user search behavior. Now the large-scale Business-to-business platform has product search tools, many of which also have product search hints, such as the input product name, will list similar, user search more words to users as a target product search reference. This is what useful, domestic enterprise website can refer to Taobao and Ali's domestic version, in the foreign trade promotion of course is the international version of Alibaba, the global well-known business-to-business platform, brings together a huge user search products keyword and custom input. Here Alibaba International Version For example, said the overseas market promotion of the selected keywords.





1) Landed Alibaba International edition





Alibaba International version of the Web site, Alibaba International version for those engaged in foreign trade industry should be more familiar.





2 input keyword





here similarly to "Sofa" as an example, in the product search bar on the word input Sofa, pay attention not to press the "Search" button, a moment Ali's platform appears search suggestions Drop-down column, which shows user search commonly used vocabulary combinations, such as Sofa Sofitel, sofa set, sofa fabric, and so on, these are the key words we can refer to.





3) Find the Extended keyword





By looking up the key words above, we can choose the target keyword to extend, discover more relevance keyword phrase. Use just found the keyword "sofa fabric", input to the product search and then click the Space bar, there will be other with "sofa fabric" keyword vocabulary, this part of the keyword can be used as a Web page product introduction selection reference.


is released by the high-end wedding Planner (http://home.bjmingge.com).