Share: Why Weibo marketing was fired so hot

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believe that micro-bo marketing is currently a very hot marketing way, said he fire, is not really a good fit for a marketing approach, but that this kind of marketing is a kind of people's attention to form. For any industry, all see the micro-Bo marketing This treasure, then, how to Marketing micro-blog, can more into the enterprise marketing planning? Today, Sun Chen to and you webmaster to share, why Micro Bo marketing was fired so fire, how to grasp the heat?

Why is microblogging marketing so hot?

Believe that Weibo marketing was fired so hot, the most crucial point, is the vast majority of seoer, is across the sea, especially many people are not put into practice, so the product is only to see his effect, but do not know to start from the foundation, how many things need to do, to improve. Therefore, for micro-blogging marketing, if you do not go to practice do look, you will never see the effect. So, the micro-blog marketing so fire, in fact, Weibo is very poor. Be fired for no reason, but high above, do not know how to land.

is Weibo marketing a derivative of the blog?

Many webmaster believe that microblogging marketing is a derivative of the blog marketing. In fact, the two are essentially different. The main ones are the following:

1, the source of information is different, the mode of communication has difference.

Believe that played micro-Bo webmaster know, micro-bo focus on the timeliness, for example, you sent today's microblog, in three days, believe that three days later, your microblog will go down the drain, very few people. Moreover, Weibo is a quick way to interact with friends, especially through search engines to get conversion rate, so said, some people assert that one day Weibo marketing will exceed the search engine, is not unreasonable. And the blog is the need for users to focus on long-term products, but also need to establish a number of channels, to long-term maintenance.

2, the different forms of information sources.

The so-called microblogging marketing, I think, any topic can become a source of information. You can talk about daily Internet news as a marketing way, this causes mutual use, so that the micro-Bo marketing scope is very large, many users will not be subject to a lot of restrictions, mainly to everyone on this issue of interaction, and blog marketing is concerned about the personal point of view, you need to elaborate on the blog's own point of view, You need to be a blog as a stand-alone platform, so say, the quality of your article is a requirement, not like Weibo so short information to publish.

3, access to information is different.

When the webmaster in crowded bus, I believe you will be very casual take out the mobile phone, and then look at their micro-blog, micro-blog: "Cup, and traffic jam!" However, believe that the use of mobile phone blog webmaster is very small, so that, in this regard, Weibo than blog has enough advantages.

Believe that through the micro-blog and the distinction between blogs, has been very detailed for the webmaster introduced, why micro-blog marketing was fired so fire this problem. So, micro Bo marketing so fire, how to grasp the heat?

Why microblogging marketing is fired so fire how to grasp the heat

1, keep improving, do not ask for quantity.

Believe that a lot of webmaster in the establishment of micro-blog, did not give their own Weibo very good positioning, always think holding the message is, but this is meaningless, you do micro-blog at the same time, you must set your content, what kind of direction, blindly release a lot of junk information, will only let your Weibo fans straight down.

2, personality name, so that your users at first sight.

When it comes to the name of a microblog, if you take a personalized, appealing look, well, your fans must be a lot of, but, you have a very long difficult to record the name, believe that only special attention can really remember, so say, you webmaster, choose a personalized name, so that your users in the first time, identified you, To you at first sight.

3, regularly update the microblogging, but is not a lot of advertising.

Before my microblog is like this, there are always some do Taobao and other friends keep updating the message, to be honest, standing in the general user's point of view, I do not like to see, because a minute to brush a lot of, even if really want to see, I am afraid, I am tired of brushing, micro Bo only need your regular updates, maintenance can be, do not need a lot of your brush, A lot of updates will make your fans resent it.

4, to ensure authenticity, so easy to retain the user's heart.

We all know that if your microblog has some promotional activities, there will be a lot of people like it, especially like this: "XX brand sexy ladies special, 50 percent, want to buy quickly!" Such information, I believe many girls will click, as long as your brand is their favorite. However, if really go, did not maintain the same with micro-BO, this is not only the credibility of micro-blog greatly reduced, your brand is disappointed, so, do microblogging marketing, must ensure authenticity, so easy to retain the user's heart.

The above detailed introduction a lot of, of course these are only my personal views and share, I am Sun Chen, I am responsible for the station: http://www.dongdamy.com/, another private qq:331055515, welcome everyone to add me, mutual exchange.

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