Share your personal microblog marketing style

Abstract: The article on the super limit effect, the main article is: Famous American writer Mark Twain once in the church to listen to the priest speech. At first, he felt that the pastor spoke very well and moved and prepared to donate. After 10 minutes the priest had not finished speaking, and he had some

The article on the overrun effect, the main article is: the famous American writer Mark Twain once in the church to listen to the priest speech. At first, he felt that the pastor spoke very well and moved and prepared to donate. After 10 minutes, the priest was not finished, he was impatient, and decided to donate only some change. After another 10 minutes, the priest was not finished, so he decided not to donate 1 cents. When the priest finally finished the lengthy speech and began to raise money, Mark Twain, angry, not only did not donate money, but also walked away from the plate 2 of dollars.

From this allusion can explain is not the author ability, can only explain the author's goal is not positioned well, the following talk about personal views, and share the author's micro-blog marketing methods:

I. Population positioning

1. For people who don't understand

Can accurately say, for beginners, they are eager to learn new knowledge, for such a detailed article, is not to ask, but to know, for a novice, where they have to give the ability to read nearly 5,000 words of content, and then learn knowledge? It's not for people like that. Next, another crowd.

2. For beginners to see

If it's for people who are getting started, then the author suggests that it's not too long can be divided into series of articles, so as to write, one can improve their contribution rate, the second is to improve the user's stickiness, if you know a little seo knowledge of the people, understand the site chain collocation, is written in the article to the relevant content, do a chain, Point to another, at this time, the reader will not be so tired, at least good to read the page.

3. People who understand

For example, I also write about micro-blog article, but never write more than 2000 words of the article, at most, with more than 3 pictures, although the picture is the best, but really see more, head pain. On the visual point of view, why do the illustrations, in micro-blog, because of the 140-word limit, and in the article, if the whole article is text, there will be aesthetic fatigue, so add a picture, so that everyone can distract attention. But the picture uses many, then can let the text and the picture all confuse, very lets reader headache.

Second, micro-bo marketing Way

Previously wrote the "micro-Bo marketing play said to make money and brand", tell everyone how to use the place to go up with this you have to do the keyword (brand name), the purpose is to add exposure!

However, it is not you to add fans, there are many can be transformed, this is a fallacy! Seriously, the previous article has written, do micro Bo, if rely on micro-bleomycin to make money, on those kinds of people. Usually, do micro bo marketing, you go to add a stranger, or you certified the account, people do not know you, sometimes not what authority. The most important core point, is how to do Word-of-mouth, Micro Bo want to do Taobao customers to make money, no good word-of-mouth, it is difficult to attract people, because no one knows the Internet is very deep.

In short, do microblogging or Taobao, do marketing also do, everything is to do a good job positioning. Suddenly found that the author today and accidentally wrote a grace article, I hope this also for those who are still doing marketing dream novice, have a good reference value.