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Website article content quality is to promote search engine ranking factor, of course, in addition to the quality of the article, the content of the site is rich, can also promote search engine rankings. The authenticity of the content of the website, not exaggeration also can get the user's favor. The following small series and everyone to share the next station optimization skills:
The attraction of the title
Page title is favored by search engines, but also the highest weight search engine places to attract users to click on one of the main factors. The title in addition to write the most concerned about the user, but also according to your site industry relevance to write.
1, the website loses the visitor the reason; the website title and the content are inconsistent, it can let you lose the visitor and in the search engine rank lower.
2, the attractive title is a bright spot, in the search engine is also the highest click rate. Click-through will affect your site rankings, this article in a number of webmaster sites mentioned, here is not to do detailed explanation.
Second, keyword density control
The density of the key words do not heap Beecher, such a heap of way has been abandoned by search engines. You should be reasonable to control the density. Long Tail keyword mining, can be effective stable ranking.
Iii. Summary of the article
Keyword and article content combination, put in the abstract, there will be unexpected effect.
Iv. article description
Although Baidu has become very smart now, can directly judge the description and content of information, but from Baidu search results we can see that the description of the ranking also plays a vital role.
Content-Appropriate optimization
1, the embodiment of the strength of the site should be content, the site content using H1 tags, H2 tags, H3 tag combination, can be more friendly to search engines, this we can imitate Baidu. Most of the articles in the initial paragraph is an overview of the central idea, the search engine also has a higher weight.
2, use bold or italic to highlight keywords and link text, link the credibility of the page is also important. Other optimization is the article at the end of the relevant article links, such as PDF file, can be reasonable optimization.
Six, write articles note
Text content should not be too long, to moderate use of pagination to show that few people are willing to read long speeches, which will make readers tired. If the article is really long, it is best to page the content and add a picture to ease the reader's mood. Titles are changeable, and readers are likely to use different combinations of words or different word order to search.
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