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In the case of a C-round financing of $50 million, established in December 2011, so far only three years ago, the young Internet company has been valued by 4 times times. Along with the financing, the main layout of the research and development and sales.

"Enterprise social software SaaS Company is divided into 2 main schools, one is the functional faction, to manage or sell the main CRM software." The second is the connection faction, the underlying structure is enterprise communication, on the basis of communication to build enterprise synergy, management, connect everything. "This is the view of Rochou, founder and CEO of Technology, and the company's social software, which has been introduced by technology, is the way to connect." Last July, the venture had just announced a round of tens of millions of dollars in funding and, in less than half a year, again announced a $50 million trillion round of financing.

C-round investment by DCM-led, a-round investment organization IDG Capital, B-round to invest in the North Aurora Venture continued to stay with the investment, Huaxing Capital as an exclusive financial advisor. This is in recent years China Mobile office field start-up company biggest financing. Of the 40 Chinese companies that have invested in DCM, 11 have successfully made IPOs. With the C-round financing, the first proposed "Tools + Platform + ecology" of the initial concept. The size of the team from the beginning of 2014 less than 50 people, expanded to nearly 300 people.

In the case of a C-round financing of 50 million dollars, founded in December 2011, so far only three years, the young Internet company's valuation has increased 4 times times.

There are 70,000 registered business users, active users and paid users keep increasing speed. The post group, Sina le Ju, the Speed 8, the German constant outpatient service and so on is its benchmarking user. Agents grew to 100, and sales continued to double every 3 months this year.

Along with the financing, the main layout of the research and development and sales. The next step in addition to enterprise sales, to share the enterprise's customers to connect, and then next to the business supply chain through; extend to the management software data analysis and BI visualization. Rochou, founder and CEO of Science and Technology, has a unique idea about the Chinese enterprise's analysis of social SaaS software.

Im is the core of enterprise communication software

The bottom core of corporate social software is instant messaging. The core of corporate social rise is the change in efficiency, and only fast companies can be killed in business, which is reflected in four dimensions: Agile development, management, production and decision-making and services. This change can only be achieved if an enterprise joins all four dimensions together. In the age of mobile Internet, successful enterprises must be able to connect with customers, upstream and downstream industries, so that each employee can connect each other and the business ecosystem. Connections are fundamental to the ability of an enterprise to move and be agile. Corporate social networking enables this connection, providing a hosting tool and virtual platform for enterprise internal connectivity with real-time online, naturally agile, and externally connected customers on social networks, mobile CRM.

Micro-letter to cultivate the user's social habits, but the micro-letter has a congenital short board, one is the public and private life, and the second is all talk of things did not record, not for the enterprise to retain valuable information. Third, there is no information receiving mechanism. Management of the emphasis on response and closed loop, otherwise the management team a step confused.

Enjoy the initial product architecture design, the first layer is the communication, online email, the second layer is the function, Synergy, CRM, and other companies to do this layer, this is the same as the micro-letter group, which is enough for small companies. But unlike the micro-letter is a business, documents, in a one-to-one dialogue has business module function, in the communication based on business, more competitors in doing functions, enjoy in the communication, do the lower level, more difficult. The rapid development is due to the first floor.

SaaS Companies never Customize

The core of investors ' financing is to look at the judgment of the trend, which is related to the practice of the enterprise. There are 2 principles to be enjoyed. First, personalized customization is never done, and really smart investors think this is the right direction. Second, to enjoy last year's sales revenue of 30 million, at least 10 times times the competitor, indicating that the direction is right.

This developing enterprise needs to solve the problem of management and efficiency, which mainly focuses on the medium team users who are focused on serving 4 million or 5 million revenue a year. Rochou that its customers are not divided into types, mainly sales-oriented enterprises or traditional enterprise sales department, to solve the external mobile but need to stay with the company at any time to maintain the needs of the link, the number can be from 20 to thousands of people. The reason why we should not do customization is to consider enough users to do an open platform and provide differentiated services. Personalized demand depends on the enterprise user's own understanding of the product and ability, log, instruction, approval and other function keys can be completed by the company itself, can also be completed by a third party.

The prerequisite of good enterprise software is to understand the management of enterprises

People who do traditional software must spend a lot of time studying organizational behavior and doing software instead of simply thinking about doing some kind of function.

There are several modes of organizational behavior. The first is pyramid mode, which leads to organizational hierarchy and inefficiency. The second is the matrix model, which allows horizontal and vertical teams to collaborate at any time, a pattern most Chinese companies have. The third type is the amoeba model proposed by Rice Inamori, resource-oriented and resource-dynamic allocation line model. In the future there are new mode a+b mode, the former is the traditional dynamic structure, behind the virtual platform, micro-letter is a virtual platform, 99% of enterprises have micro-trust platform, structured + virtualization.

To do is to put the C-terminal virtualization platform into a B-side virtualization platform, and then with the architecture of the organization. Not on the structure of direct function, but virtualization, to bring about revolutionary changes in business management. Salesforce is ahead of all corporate social software, and its entire platform is a huge ecosystem, and individual entrepreneurs are more likely to survive on Salesforce ecological interdependence. So Salesforce is worth 38 billion dollars and 200 billion yuan.

In addition, the management software faces a cultural problem, the Chinese people's thinking is more conservative, the exchange is relatively closed. Foreign software also according to the Chinese management quality to do the transformation, ebay in China can not succeed, but Ma Yun constantly change the business model to do Alibaba and Taobao live very well. Second, foreigners like to brush credit cards, the Chinese lack of credit management and platform, so only Alipay.

Traditional software Limited "process"

Traditional software construction has 2 ideas, one is the process as the core, involving a large number of permissions, approval, staff level, this is the traditional approach, need to initialize, need to set the approval level, approval role, approval authority, finally become super complex, immutable.

But the reality is the company process, role often change, which led to the traditional OA is very painful, if only a single to move the traditional OA to the cloud, this is not done, in essence, and the era of departure.

In foreign countries, the company of foreigners only ERP, CRM, Email, and no OA. This side of the message does not have the organization structure, authority, but also can do the approval, is the human as the core to the business as a driver. Zhang to do what things, push to DOE, DOE according to demand to Harry, each individual decided, Harry decided to return a message to the financial. This is the human-centered, business-driven flexible system, mail is the most traditional mode of communication, to enjoy the mode of mail into a social social model, the real process is not in the software in the human mind. Traditional ideas will not necessarily die, there will always be a bunch of traditional ideas of old enterprises and users with traditional software. But the trend is to take people and business as the core of subversion with organizational structure as the core, process-driven, functional-core software model. (Wen/itvalue reporter Zhang Yuting)

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