Shared with Qiubei Harbor eight years of experience in establishing management operations

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Preface: This period we interview is the stationmaster of Qiubei Harbor. This interview, Qiubei Port webmaster to share their own 8 years since the story with the site, the site's starting point, the site's sinking, the site's remodeling, and the 8 years since the summary of experience, such as team sites to establish the need to pay attention to the matter, personnel management, the operation of the site, I hope you can give other webmaster to take some advice.

Moderator: Qiubei Information port webmaster Hello, Welcome to our KINGCMS interview column, it is understood that you have a very tortuous build station history, I really can't wait to listen to you and the site of this story, please share it.

Qiubei Port: Well, it was 2004 years since the site was built, at that time, the local government did not have a website, want to learn local information from the network, but also to the provincial and state level of the site, and Qiubei has National 4 A-level scenic spots, can be the network of propaganda is very not in place, so, germination of this idea, do a local website. So on May 19, 2004, Qiubei information Port Ynqb.com officially opened, the spirit of service Qiubei The purpose of the people, collecting Qiubei local messages, sorting Qiubei folk customs, to provide Qiubei a variety of life services. Say is the local website, but I alone in the battle, bear many expectations. April 02, 2005, Qiubei Port China's top-level domain name registration success, and with the previous domain name common use, become the second domain name.

From 2005 to 2007, Qiubei Port has been providing free ASP space, quite prosperous. But at the end of 2007, because the server was recovered, service aborted, the average of 4000 independent IP site traffic since the disappearance of the top 400,000 of the world's Web site rankings since the plummeted, more than 2000 of the webmaster lost quite good use of a free ASP space, was quite sad, rather sad. However, the influence is still greater than the Qiubei government network built in 06. At that time the management is immature, the management personnel also relatively lacks, appeared some bad information, moreover did not have to the Public Security Department record, subsequently receives the ZF to suppress, the website main station closes, only then the forum, the Post also has to have the strict examination, the website then sinks.

December 28, 2007, Qiubei Gold Heng Network Technology officially set up. With a more reliable "pillar", Qiubei Port began to move to business, "absolute Love Monster", "Well in the month", "Everything for You" and other technical personnel joined, become the core backbone of the website. And then after many revisions, always feel satisfied with the increasing number of users, the requirements of the actual situation, so, 2011 New Year's Day, the fourth edition of Qiubei Information Port officially on the line, completely abandoned all the independent program before, from beginning to end, even the original data is useless, before the formation of the current site appearance, The data were therefore earliest only until the beginning of the year. In order to record the development of the site, we train a "website memorabilia", you can say, the story of the site, are in the top, interested friends can go to see.

Moderator: I'm totally immersed in your experience. Because of your persistent spirit, Qiubei port can be displayed in front of people with a new posture. Very curious about the fourth edition of the Web site program is how to design it?

Qiubei Port: Perhaps many local portals have a common experience: At first only a forum or article release procedures, slowly feel that can not adapt to the user needs or to further improve the function, so began to find friends, Yellow Pages, supply and demand of the Web site procedures, add in, and finally found that the user into a website, But each column has to login independently, one trouble, and then unsafe, typos also show the backwardness of the site technology. So I and other management consultation, using a one-stop programming program, and then bought the next branch of the CMS commercial version, a few management, according to the actual situation to modify, add procedures, and constantly improve, finally formed the current version.

Moderator: So what factors do you think a local portal selection process needs to consider?

Qiubei Harbor: According to my experience of these years, the website uses what procedure, need to consider the following points: first, understand oneself website theme and the goal is what, this is the core and the key, it decides the development direction of your website; Second, understand your user situation. Only understand what people on your site, need your services, the site will have a clear plan; Third, what kind of procedures security, scalability good, upgrade reliable, consistent or close to user habits, this is the specific requirements. These combine to produce the most realistic choice.

Moderator: This all the way over, what is the most touching? What experience have you learned?

Qiubei Harbor: Feel too much, I will simply talk about it. First, the founder of the site managers are very hard workers, should be respected. Not this line of people, do not understand the hardships of pedestrians. A good structure, a beautiful layout, a practical function are condensed the painstaking efforts of the designer. I from 04 a person to build Qiubei Harbor, the middle of this hard, only their own and around the people know, only peers can understand; On the one hand from the administrative pressure, after all, is backward areas, consciousness, habits, the rule of law and other factors will inevitably lead to a small number of department leaders do not understand the local Web site, afraid of what problems implicated themselves. Qiubei Harbor has set a day independent IP5000 many, PV value more than 10,000, Alexa ranked 400,000, at that time in Baidu input keyword Qiubei, Qiubei port 1th position display, but not good, with the site's influence continues to expand, some departments to not in the local Public security bureau for the record, The content is unhealthy, the use of the government's unauthorized content and other reasons, suppress this just in the internet firm Foot root of the site, first in the county information Conference on the number one name criticism, and then by the department leader to find a hard batch, and finally even because of the detection of government sites have loopholes to "illegal invasion of government websites", "Hackers", "website has bad remarks" and other reasons by the public Security investigation interrogation, then feel really difficult to use words to describe. Because of this, so far I still fear, in the fourth edition of January 1, 11 after the online, all the contents are carefully reviewed, do not cite any government information, free ASP space to implement strict content control. On the other hand from some narrow-minded peers, the kind of suppression of others to improve their behavior although very nasty, but a few are always tried; three, now with the development of the community, local network awareness, the legal system has been increasing, the pressure has gradually eased, but if there are some local regulations, it is recommended webmaster For example, the local record what, don't let a person catch a problem, grasp the handle.

Moderator: Thanks for all this has become the past. So many years of construction station process, I believe you in the team management and website operation, promotion of this piece has a lot of insights, share it.

Qiubei Port: Well, let's start with management. Manage a good team, first of all to control themselves. Their own in all aspects must do the best, is the team role model, the good work style to bring to the team, affecting every member of the team, to have a brighter mind, with sincerity to impress every member.

We still have a lot of work to do in management. The forum has set up the management house, regularly informs the website situation, the work focus, the work plan. In April, for example, I simply said that the situation of our site analysis and some measures to solve: First, the current ranking of the site. To Baidu as the standard, April 19, search "Qiubei", ranked 1th page 4th place, search "Pu people black" row 1th Page 3 position. Satisfactory results can be congratulated, this is everyone actively add content, optimize the rankings, efforts to promote the results, I hope that we continue to strive for the main keywords are the first line. Based on the comprehensive ranking of China's web sites, April 18, 2011, Qiubei Port ranked: 66611, has been maintaining a strong upward trend. To the World Web site rankings Alexa, no data, this is temporary, because the site stopped, this world ranking to stop the site as the cancellation of clear zero, not strange, no discussion.

Second, the site currently has problems. 1, planning is not reasonable enough. To visitors, the use of customer base is not clear, leading to a number of functional deficiencies, some features and uses are not too unified, such as money to buy the music channel directly become a fake, this function using the article system itself completed column can be satisfied. In addition, navigation is more confusing, some navigation irrelevant, some navigation title cannot open, therefore, it is necessary to redesign, two ways for reference: one is to retain only a large classification, using sliding display drop-down Menu mode of all explicit subcategories; the other is the current use of the display of large classification, the selection of the preferred display of some subcategories; 2, the content is far from enough. Many columns are empty and some columns have only a small amount of information. Content is not rich, click-through, low volume, the headlines are not updated for a few days, will cause users to lose freshness, resulting in the loss of fixed customers, businesses lose confidence. This has a greater impact on the development of the website; 3, the promotion of small. On the one hand, the content of the site is less than the impact of the situation, the promotion will inevitably encounter cold; on the other hand, the promotion of a single model, the effect is not ideal, which in the next period of time, according to the original objectives and the timing of the improvement of the schedule; 4. Our team members are part-time, less time, arbitrary large, it is difficult to carry out the normal operation of the website. In addition, the management of a part-time job is difficult to operate, coordination and communication is not enough, work deployment is difficult to do.

Third, some suggestions and website operation skills. 1, correct mentality. We are a positive team, no problem, you and I walk together, face, do not have to be negative. In addition, in the case of no income, please first when we are volunteers, is a fan, from the volunteer to the final income and from the investment to calculate the return of two points of view, the mood is completely different;

2. Reasonable arrangement of time. Part-time work, unavoidably have a certain influence on their working and life, please scientific and reasonable arrangements, as far as possible because of this thing affect their normal work and the rest; 3, on the site, layout design program maintenance, please refer to other local portals, learn to have used; content, according to column classification, search "Qiubei", "Pu people Black "," Travels "," Travel Strategy "," tour line "and other key words, the other site good content turned around, this is the thing, but can greatly enrich our website, plus usually we collect the content of the release, after a period of effort, do people have I have, people have no I have, local portal major stations around the corner. And the next step is to implement the incentive mechanism, to attract Qiubei journalists and enthusiastic people to contribute, while increasing information collection, editing, and constantly enrich. Of course, at first it was a reward for space and points, development down to big, will become cash reward; 4, promotion aspect, do not spend money to promote a lot of ways, such as large-scale program report, mass activities of publicity, street streets people concerned about the topic, practical reminders, these people feel intimate, but also to increase the affinity of the site, is the lowest cost effect of the best promotion; For example, we to the Qiubei spring singing competition, youth league organization of the Young Singers contest for the whole broadcast, each player is recorded and published in the port, singers and netizens can view any one contestant video, this can effectively improve the Web site impact and user bonding degree. Another business card, to do friendship links, to other web forums on the promotion of the posting and other ways can also be appropriate to use. In addition, normal business promotion also should be promoted simultaneously.

Operational promotion In this respect, one is to make clear of their website positioning, the second is to do a good job of division of responsibilities, three multi-channel, many forms, many initiatives to promote the whole. All of our administrators have done a lot of work, such as timely coverage of the people concerned about hot spots, difficult issues, the issuance of advertising, business cards, with a website to promote the content of the mouse pad, etc., to carry out public service activities, both to publicize their own and do contribute to the people;

Online publicity also used a lot of methods, such as QQ group, soft text, bar and so on. Let me simply say it.

First, we have built 500 people Qiubei information Port Super Group and 200 people of the general group, but also full, there is a new message in the group released, the effect is very good;

Second, the article has to share and push the function, at any time can be pushed to the major blogs, or pushed to the forum, also quite good.

Third, stick to the side, there is a direct Qiubei bar, and do have Qiubei port links. Post bar is even I in the management, for the gathering of users is particularly convenient;

Four, image watermark, exclusive reports, friendship links and so on are all the basic methods of network management, no longer repeat, the effect is more direct.

Moderator: You just said public welfare activities, I saw the site has a "love to dream" activities, then how to plan, activity scenario?

Qiubei Information port: At that time Qiubei a new bar with our management to discuss, they want to do a love activities, want to use our platform organization and publicity. And we have long wanted to do love activities, so hit. The practice is: The bar will be one weeks to donate all the profits, public publicity by the information port, information port organizations to the bar every day to do theatrical performances, publicity and promotion activities, the initiative to the bar of the customer on-site donations; The activities End Select the poorer village primary school, direct donations, and the results of publicity, to accept the supervision of netizens. The event also received a strong support for Dali beer points. In order to enliven the atmosphere, I also played to play guitar. Activities to take a lot of activity pictures, after the end also posted to our website, interested friends can go to my site to see.

Moderator: How did you advertise this event before it was launched?

Qiubei Information Port: In fact, this activity in the publicity we do not in place, after all, is the first time. Originally want to send leaflets in the street, stick to the initiative, and later denied, only in the post and the website for publicity. At present, we are planning information users gathering activities, this event because of my work changes, to other management organization arrangements, is preparing a plan, has not yet been given to me to see, still do not know. In general, the party arrangement is very important, but also have the foresight and emergency processing capacity, in fact, it is not easy.

Moderator: Next to talk about the future development of the Web site is a trend? ventured to ask the forum the current words seem to be relatively deserted, forum this piece of operation is also your next plan?

Qiubei Information Port: Well, this is also our next to make efforts to change an important content, because the forum closed over a period of time, leading to customer churn, the new version and completely abandoned the original data, a variety of reasons caused the present deserted situation. I'm in the middle of a negotiation with other management. The current forum column has not been decided, we are prepared to do a comprehensive investigation in Qiubei, to the survey results for the reference set column. On the investigation, but also initially made a plan, first in the forum, posted a questionnaire to investigate the existing customer will, and secondly, the use of the administrator distribution in all walks of life characteristics, broaden the survey surface to understand the user's wishes, and finally reference to other successful forums, combined with the investigation of the actual formation of

The future direction of development I also said some, I will add the future of the model of profitability: virtual (network Platform) Real (industrial support) combined with the local information platform, the income is divided into four categories: one is the scenic spot ticket sales revenue, the second is the promotion or sponsorship of commercial activities, the third is the advertising revenue;

Moderator: Your story is very wonderful, I still do not have to do, in time is limited, here today. Finally, please give some suggestions to the new owners.

Qiubei Port: Oh, simple to say a few, with you webmaster: Have a firm belief, set clear goals, with reasonable means, line effective management, Lishi all difficulties, set into a wish!

Moderator: Very simple but a lot. Thank you very much for your sharing, your dedication to the spirit of very let me feel, but also let me learn a lot, such as personnel management, website operation experience, but also wish your website better. If you are interested, you can go to Baidu search Qiubei port, to and Qiubei port webmaster Exchange and exchange of local portal site operations and team management experience (plus interviews dedicated qq:2500043843).

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