Sharing: How to reduce the bounce rate and improve the conversion rate

Improve the conversion rate, improve the bounce rate is our http://www.aliyun.com/zixun/aggregation/32466.html "> Webmaster dream, then how to do this job?" Let's talk about the problem here, Seoer analysis of the Web site is as follows:

The jump rate is a time period, the user entered a Web site only a page that leaves the site's number of visits to the proportion of total visits. After learning what is the site bounce rate, then we want to how to reduce the site bounce rate, from the following points to analyze the site jump rate, now almost everyone knows the importance of SEO, but the keyword and content related to low or even do not match, the visitor will naturally have been fooled feeling, I believe he will not be willing to visit the second time. Of course, the reason for the high bounce rate may be other reasons, today I talk about some of the more specific reasons for existence:

One: exquisite content

Speaking of content, here is not to mention what content is the most users like. Some webmaster see here may think that only the original content is the user's favorite, of course, I can only tell you, you only said to the half. The original content is spider favorite "food" Yes, but for the emotional rich users, not necessarily. User favorite is not necessarily original content, there may be reproduced together with the views of experts, so there is a sharp contrast between the content is the user's favorite, because most people like to see other people's jokes or embarrassing things. Some are even more likely to gloat. So, as long as the user's appetite, to discover the user's favorite article type. is not original is the best, reprinted with their own point of view a little better, if possible, more than a few people's point of view better.

Two, friendly interface

When it comes to the interface many friends may disagree, but the author of actual combat, so qualified to say here, the interface to the site's bounce rate has a certain impact. For example, you like the pure star, when you see a non-mainstream person you will think he is the kind of you like it, you will have a good opinion of TA? Similarly, the interface of the site is the same. A clear and natural interface can give the site a lot of impression points, which is why some webmasters would rather risk the site may be down the right or even by the dangerous and long-term replacement template. This is their understanding of this truth, the loss of a temporary user is always more than long-term losses come true, is the so-called love in the long pain than short pain. Therefore, the friendly interface with the site's bounce rate has a certain relationship, because the most difficult to guess is the human mind.

Three: A reasonable inner chain

Inner chain is the most effective and most direct way to reduce the rate of jump out of one of the methods, anyway, the site set up a reasonable within the chain than there is no standard within the chain set the site bounce rate is lower and lower, because when the user looked at aArticle, the appropriate presence in front of him is the next word, or keyword with links, then users will not continue to browse. This is the benefits of the chain, not only can help optimize the site, but also to reduce the bounce rate, but also allows users to browse their own site, a lot of AH. Why not set it up well? This is the most obvious effect, but also the most practical. But pay attention to is not to see the word chain, too much of the inner chain will only cause users to be bored, which is why the small title plus a reasonable word, how to understand your own site settings. The so-called reluctantly not happy!

Four: Access speed

determines the speed of the site's access to the factor is space, many webmasters to save money on the purchase of some virtual machines or the lower function of the VPS. I have several friends who have fallen on the speed of space, causing too high a bounce rate, And the jump rate is too high for the ranking also has a certain impact. For the space, the author is not to say that using a virtual host is not good, if there is a condition, it is best to use a stand-alone server, because this can ensure that the site's access speed and security can be controlled by themselves, and will not be other with the site under the same IP, causing some unnecessary trouble The so-called speed of access standards is best to control the speed of access throughout the country is not higher than 40MS, such speed is the best, of course, if there is no condition, then it will be. But it takes a little more time to reduce the bounce rate because you have to make up for it elsewhere.

To do the above four points, the effect of reducing the bounce rate is obvious and easy to present, you will certainly be able to succeed. The
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