Sharing: Local decoration website to promote the concept of transportation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When it comes to Web site promotion mode is actually an old topic, as an amateur website operation, I need to consider the problem is more, the local decorative Web site as an important market-oriented window, assume the role of the bridge, the necessity of promotion is naturally not need to say, As a local enterprise site to do network optimization and promotion of the main purpose is to profit, however, the main way to achieve profitability is online orders, to reach a certain probability of the deal, in order to ensure the promotion of operational and maintenance costs on the basis of the purpose of achieving profitability, then the following to share the next local decoration station how to optimize and promote the profit:

(i) The website itself is adjusted

What do you mean? Many local enterprises simply think that doing a simple site to do Baidu bidding or optimization can bring very good benefits, in fact, many corporate sites do not have dedicated network maintenance personnel, plainly do not have a knowledgeable decision makers, now temporarily do not say Baidu bidding skills, People who have done this know that they are not going to do what they want, and that they will spend the least amount of money. Enterprises to do before the site needs to understand a few important information, so do out of the station whether the search engine ranking or natural rankings appear to have value, for those who are willing to spend the cost to do these, then what is the information?

The structure of the site to clear, I have done a lot of corporate sites, template station to do very quickly, the structure of monotonous modification of the poor functionality is also relatively few, take the peer to many of the first into the network marketing business, in order to control the expenditure, simple template station fast but not effective. Site to have content, whether it is bidding or promotion of the main purpose is to increase the amount of exposure in front of consumers, have the exposure rate to get a certain number of clicks, there is the nature can be reached the turnover rate, a lot of Web site content is single, in fact, do Baidu bidding and optimization of the necessity is not, it is not recommended to spend that injustice money, Content does not necessarily have a user experience, but no content must have no user experience, viewers will not always stare at your company profile and product information. Do a good job of peer site analysis, this is particularly important, my station now experienced three revisions, frankly, is a big change, the reason is very simple is not enough content of the site experience, the overall site reflects the industry service is not strong enough to attract users to reside in vain lost customer resources. Do peer excellent site analysis, take its experience of the good part, integrated in their own website design, add points to the user experience. Do not simply imitate the peer station, as a veteran decoration company, do business site has more than 8 years, every year can see a lot of later appeared, in the analysis of peer sites found that many sites have similar, from the site channel to content to the overall art of similarity is very high, it is obvious that this is imitation station, Blindly copying peers big brand enterprise site, loss of their own enterprise characteristics and culture, to the user's feeling is not good.

(b) The website is to do bidding or optimization

Simply put, bidding cost is higher than optimization cost, but the effect is obvious, this obviously mainly refers to the exposure rate, can click and deal with the website content and service itself. But optimization is a long-term work, adhere to do more stable, you can get sustained exposure rate. For the enterprise itself to do bidding or optimization also need to see their own strength and industry characteristics, for example, decoration Business is a light season, the peak season of the bidding is very important, because your ranking is always in the promotion, the necessary to increase the bidding strategy is feasible, not the same industry bidding effect, For the decoration business needs is more understanding of market conditions and user psychology and habits of analysis, do SEO or bidding in the control of costs and the basis of time to obtain more viewers groups.

(c) The importance of website customer service reception

All walks of Life website Customer service system is existing, a website's overall function experience effect also includes customer service influence, service as an important online communication, assume the important role of marketing and answer, considerate customer service system services and reception processing can obtain more trust of consultants. Many enterprises are the main customer access to the network orders, corporate Web site has been completed to promote the viewer to create a desire for consultation, at this time there is a clear signal is that the browser for us has been a certain initial recognition, intentionality is absolute, the viewer found a suitable for their own needs of some information, It's time to play a role.

(iv) Online promotion and offline engagement

For local decoration stations, most of the services are customers in the region, the ultimate means of communication is to meet to negotiate, which is different from the national business or simple online business enterprises, for small and medium-sized enterprises, the network defenders are mostly engaged in the identity of the contact, Master is the first-hand customer resources, At this time to from the role of SEO or bidding out, do a good job of the business negotiations, the majority of local companies are such, because people and cost control of one person more use that is common.

The next step is to promote the way, a qualified network marketing personnel need to understand the multiple channels of promotional programs, such as understanding the basis of network optimization, enough to deal with the local station, fully understand the characteristics of the bidding system, in preparation for a rainy, as a decorative enterprise station the most important and most important way to promote the forum and the huge QQ group resources Here may have the effect of youboy, build their own micro-trust platform to promote the promotion of the site, a variety of guidance, multiple channels and methods to promote the integration of the line.

Finally, the above mainly combined with their own industry characteristics and day-to-day work required to do the scope of the share, a Web site's operating model is directly linked to profitability, and we do any work is to profit for the purpose, otherwise, more hard is futile, there is no need for long-term investment too much cost, You can adjust the marketing strategy in time, this is only recommended!

This article by: Hefei Decoration Company http://www.hfls.cn/zixunzhongxin/original work experience to share, reprint please specify, thank you! Recommended attention A5 Marketing Micro-letter public number: A5yingxiao access to Baidu and SEO, such as the latest information! Corporate SEO Exchange Group: 134413448