Sharing Network Marketing project operation Management data analysis

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Our company launched E-commerce, opened the network Marketing department, has been doing for a long time, but I do not know how to manage? How to monitor and evaluate the effect of network marketing? Do you face such a problem? So, today, Xiao Feng will share with you the Network Marketing project operation management data Analysis!

First of all, the same company A and B are doing network marketing, then the different work flow and data analysis, will be a and b the increasing gap. We do network marketing how to successfully operate a Web site? Is the data we have mastered as a basis and support. When you say data, think about what the data looks like in your eyes? First, the data can be recorded, right? Second, the data is analytical. In the analysis of the premise, is just some students mentioned is the conversion rate, is money, what kind of things, is this, it is analytical. Then the data will always change. One is itself in our same business, different seasons it changes, in other words, different people to statistics the same data is also changing. Is that right? Whether we do records analysis or do a lot of work, the data must be able to reflect the entire sales process of some good things and bad things. So this thing is very, very important. You can also think about, your company, or you are now in charge of a business, your data is good? Do you or your subordinates have a good stream of data per week every month? Do you have a good analysis after this data flow statistics? Your superiors, your leader, your supervisor, Your mister your boss, is there a legitimate awareness to ask you to analyze this data? One more, do you have such a consciousness yourself? Many enterprises are doing this, but do not have their own data, no data we can not analyze the results of our network marketing projects, in the absence of effective analysis of the situation , how to improve efficiency, how to develop the next work plan? How to manage and so on a series of problems are no way to solve, so say, want to do a good job of network marketing project management optimization, first we need to have data!

Secondly, we are doing our website, doing our network marketing work, however, we do not have the flow of work. To give a simple example:

I have seen a lot of such, not very large enterprises, he did the website, and then he tried to do a lot of online, and then I collected relevant information on a lot of methods, or some of these modules or links. But this information, when I call over a phone, or when our consulting past, his next link there are a lot of problems. I am in Baidu to contact the company such a business, I from Baidu's search engine promotion, from the first to start down the phone, because I see this site has such a contact, I call the past, have been answered, but are not answer my question, finally I asked him a few very concerned about, such as your price, Your service, he has no way to tell me. He said that our director is not here, please call me back later. You see so much to do promotion in Baidu, I may sit here wait? And then when I called the third phone, it was a phone that nobody answered. Then after a while, the front two I called the person to call me back, first very sorry tone, and then explained to me for half a day, finally I bought. Although we also advertise this kind of transaction, we can see that its process must be problematic. Because what am I going to do after I finish this promotion? That's the data. I want you to do the promotion, I want your line online, no matter what you are selling, whatever you do, whether it is a big company or a small company, no matter how many people your sales team, regardless of how your sales team positions are divided. We know that as long as the company every day in the process of operation, it will be able to count the various business to the data, then this data is a very important part of our management.

Third, our Network Marketing project operations team must have a clear division of work.

Our process is good, the data is good, ultimately depends on what to achieve? must be our team. That this team not only depends on the team of people, must be apart from, we often say a word, find the right person to do the right thing. And on your artificial to this team scientific or scientific division of labor, his training, personnel management. So this is a very important division of labor throughout our sales. Well, people and strategies as well as doing business. Is this business good or bad? I think it depends on a lot of things. Like this guy, is he a good seedling? I believe many companies in the recruitment process is very painful, including I am now the same. Why? Because I always have a feeling that this person I will use the first feeling to see his line or not. Another, better than bad, maybe we have a habit to say, this is not good to remove him, substitution. It's possible that you're doing this kind of work every month from beginning to end, and that's sad because you have a lot of time and energy to do it. So people are precious. Then his business is good and bad. Another important thing is, what did you teach him? How do you teach him? How are you going to monitor him after you finish teaching? Is that right? We often say that our refined management, our incentive system, and so on, in fact, we are in this team and business to reflect. So said in the management object this piece, is everybody must understand to grasp the good. Therefore, a number of a few days in exchange for a group, non-stop in the people to follow this, how to do? We should be willing to cultivate people, willing to keep people, as long as someone in, our Jiangshan will be able to do! No one is perfect in the beginning, as long as efforts I think you can become the person you want to be!

Well, the fourth part is our data management. It will be more complicated if you go to the final outline. In this piece I just repeat the words just now, just to change a simple idea with you. Why do I use data management alone as a big part? Because this is our foundation. This is precisely the point that I encountered, and also I understand that many people I have seen overlooked. You can think, as I just said, do you have a complete data management process? So here I say the simple is three, you get, how do you want to get this information, you want to understand, you know, I from which angle, Or an important starting point to see what my data is getting. What do I get? I give an example, for example your website, you want to see your traffic, you have a lot of many, if you are a sales position? It may be more than that, there are many more skills. As I said, the data is changing, and the change is objective, I would like to cite an example, if I were your boss, I said you are going to give me a data analysis, how how, if you in order to make this data good-looking, you may be made up for me, so this is the human and subjective data changes I mentioned. Then the data recorder is not simply to give him a form, or give the college a form, he wants to do a data to you, this is called the record. This place also has a lot of monitoring means, and I just said the management of the team is also closely related. Then we know what information to get and how to get it, or what information you get within your capabilities, and you have to have a documented process that goes to this place and I don't go any further. Then I want to use the data well, first of all to analyze, such as conversion rate, conversion rate it is divided into many kinds of, can say that the angle of the media is a conversion rate, Baidu conversion rate is high or Google's conversion rate is high, I am advertising conversion rate is high, or the promotion of high conversion rate? Whether change conversion rate or increase conversion rate is high, Wait, wait. We all want to analyze. If your product is a structured product, is a classification, then each class can make a lot of analysis. But we are not to be man-made, we are useful, we analyze the effect.

Finally, it's our team management. I think this is the way to do things, is that everyone's thinking must be clear. In other words, we must do things, I often say that the word is the way, but we have to go forward. This move forward is to have a methodical, how to embody it? Whether your business is a new enterprise or a new business, or has already made relatively mature things, do you think your staff's work can be divided clearly? or do you think this person can do it today? All by his conscience, Or is it all by his consciousness? The boss likes people who are conscious, although I am not the boss, but I also like, this is the same. But I also hope that through my understanding of the business, through my understanding of the product, I based on the situation of the business to his division, the post divided, the corresponding will have responsibilities, what is your job, what is you should do good things. So what is the extent of the work called dry? So this is something that we can easily overlook, but always feel very motivated, old in the rush, then rushed for half a day, may be three months everyone has passion, after the passion, he will be annoyed, not my responsibility, you also let me dry, there may be good results, if there is no result? Please look at me here, How am I supposed to give my employees both the money and the cost? In fact, we think about whether we want to put a lot of our job responsibilities, or what is good what is bad, the standard given out, you can understand your costs, your human costs. For example, this is the original is more than 30,000, you have to say more than 80,000, useful? Your data but you go to see the work record, I feel he has not done anything. In fact, many enterprises are very common problems. This has nothing to do with the external environment, with your market environment and your ability to manage. Like in our house, within us is a collaboration. Collaboration I think there are two angles, one angle is the collaboration between the team, different positions or similar positions. One more, I believe that most enterprises must have a process of continuity in their business. For example, your department, you create such a sales record below is to the real sales link, in each link will be a lot of problems. For example, I am a sales, I will feel this put, put what ah? Baidu has to spend money every day, to make a phone call what do not know, really is too bad, I have no results. Later I said to the boss I have no way to do, they are too stupid, not I stupid. That people also think, I worked hard in doing, I am very very serious, the result of this, too do not cherish us, if you have done sales, I think a lot of times everyone is thinking, including the day I am in the Bluebird, and even I will organize some people uprising. Even I would think so. So this problem may also be your process design problem, but it is definitely not true, or absolutely not the core, otherwise the enterprise died early.

Specific Network Marketing project management details will be in our million-MA Network Marketing course of the third module, search engine marketing and online advertising course. To the network marketing data monitoring and analysis, as well as the whole network Marketing project Operation Management, system learning billion-customer network marketing courses You will have these capabilities. Welcome to the consultation, registration! Xiao Feng today to share so much. Have questions can be directly logged into the Network Marketing Institute website to find me!

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