Sharing: Some tips on site optimization

Site optimization content is very wide, but there are many skills. Website optimization is not only a code problem, such as site content update skills, preferred domain, etc. are within the station optimization. Many webmaster think that doing a lot of Web site optimization involves code problems, but do not understand the code how to do it. In fact, the site optimization contains a lot of content, there are many skills, including code optimization. The following Beijing network companies to share site optimization skills.

A clear and reasonable site navigation structure

We know, the general spider crawling site is the first to crawl to the homepage of the site, and then through the site to navigate through the site, a clear and reasonable site navigation structure can be very effective guide spiders crawl to every corner of the site. Site navigation should be possible to adopt a flat tree structure, so that each article page to http://www.aliyun.com/zixun/aggregation/10411.html "> site first page of the click Distance unexpectedly may be short." If not too big site, such as Enterprise station, personal blog, as far as possible to put new articles directly on the home page, this can effectively improve the probability of new articles included. Site navigation using HTML link production, remember not to use picture links, flash navigation and other spiders can not crawl the link way, although good-looking, but will lead to web site become spider traps.

Second, external reference way to invoke JavaScript and CSS

Spider crawling page, too much JS and CSS code is not like the spider, in the real content of HTML articles to add too many other code will seriously affect the spider crawling rate, the impact of the search engine included in the page. So the use of external reference to call JS and CSS is a very good way to solve. If you do not have to use a fancy web site style, it is possible to make the site simple and generous, so that users and search engines are relatively good.

Third, avoid excessive duplication of web site content

The same article does not appear in many different URLs, too many duplicate content is the search engine does not love. Light to remove duplicate content, heavy causes the site is down right.

Four, do the preferred domain

The meaning of the preferred domain is very simple, such as you in Baidu site: Your domain name, the results included in some pages are with the WWW, and the page is not with the WWW, this is the preferred domain did not determine good, will lead to the site weight is not concentrated. The way is very simple, the site code needs to appear in the domain name of the absolute address, meaning that your domain name is complete, such as all the way with www. Let spiders crawl your site when you know that your site's domain name is such a format.

Reasonable layout of the anchor text in the station

Station anchor text is the site keyword ranking of the top priority, the article first appeared when the target keyword to do an anchor text point to the home page, you can effectively improve the weight of the home page, you can also enhance the site home page of the target keyword ranking. The same good article and article between the directional anchor text can effectively enhance the site page weight and keyword ranking. The appropriate anchor text between the article and the article is an important way to distribute the weights within the website and promote effectively.

Site optimization skills On the first say these points, there are wrong places please point out, we together grow, progress.